Test on Persuasive Techniques Flashcards
Emotive words
The term used when certain word choices are made to evoke an emotional response from a reader.
Example - Appalling, Wonderful, Heavenly, Magical and Tragic.
Anaphora
Repetition of a word or expression at the beginning of successive phrases, clauses, sentences, or verses especially for rhetorical or poetic effect.
Example - We cannot dedicate—we cannot consecrate—we cannot hallow—this ground.
Aporia
An expression of real or pretended doubt or uncertainty especially for rhetorical effect.
Example - To be, or not to be: that is the question.
Forceful phrases
Expressed in a way that is effective and that influences people’s thoughts and ideas.
Rhetorical question
A question not intended to require an answer.
Example - How could I be so stupid?”
Chatty style
Prone to friendly informal communication
Statistic
The practice or science of collecting and analyzing numerical data in large quantities.
Repetition
The act or an instance of repeating or being repeated.
Example - Time after time.
Hyperbole
Extravagant exaggeration.
Example - Mile-high ice-cream cones
Direct address
The use of a person’s name or title to address a remark or a question directly to that person.
Example - “Alison, how did you like the concert?”.
Power of three
Three bullet points drive home the message more effectively than two or four.
Example - “Life, liberty, and the pursuit of happiness” .
Simile
A figure of speech comparing two unlike things that is often introduced by “like” or “as”.
Example - cheeks like roses.
Metaphor
A figure of speech comparing two unlike things without using like or as.
Example - Drowning in money.
Personification
When you give an object or animal human behaviors.
Example - Lightning dances across the sky.
Contrast
Compare or appraise in respect to differences.
Example - Black is the opposite of white
