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Mass Com. > Test Chapters 1-6 > Flashcards

Test Chapters 1-6 Flashcards

1
Q

Transmission Model
SMCR
What does it stand for?

Ch. 1

A

Sender, Message, Receiver, Channel

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2
Q

Heterogeneous Audience

1

A

An audience made up of a mix of people who differ in age, sex, income,education, ethnicity, race, religion, and other characteristics.

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3
Q

The Ritual Model

1

A

A model of the mass communication process that treats media use as an interactive ritual engaged in by audience members. It looks at how and why audience members (receivers) consume media messages. Shared, friends at a superbowl party.

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4
Q

The Publicity Model

1

A

a model of the mass communication process that looks at how media attention can make a person, concept, or thing become important, regardless of what is said about it. Attention.

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5
Q

Social Networking & the levels of communication

1

A

All

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6
Q

Intrapersonal Communication

1

A

Within

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7
Q

Interpersonal Communication

1

A

Between two people

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8
Q

Group Communication

1

A

Fluid between more than 2 people

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9
Q

Mass Communication

1

A

One person to many people

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10
Q

The four dimensions of media literacy

A

Cognitive
Emotional
Asthetic
Moral

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11
Q

Cognitive

1

A

Learned skills & abilities

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12
Q

Emotional

1

A

Evokes feelings

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13
Q

Aesthetic

1

A

Artistic value

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14
Q

Moral

1

A

Ethical moral meaning

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15
Q

The peoples Choice Study

2

A

found that people are more likely to act on opinion of trusted members of their community (Opinion Leaders) than the media.

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16
Q

Opinion Leaders

2

A

Well informed, synthesize info, sometimes influential.

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17
Q

Demographics

2

A

Age, race, income, education, sex, and ethnic background

18
Q

Geographic

2

A

Location

19
Q

Psychographics

2

A

Demographics + Lifestyle

20
Q

The Spiral of Silence

2

A

If minority opinion is pushed down by silcence. Majority is louder.

If people around you like one thing and you don’t your more likely to stay silent on that subject.

21
Q

Gerbner
Mean World Syndrome

2

A

If you watch alot a news you tend to think the world is worse then it is.

22
Q

Vertical Intergration

3

A

Owning every part of the process. (Ex. Disney; from writing to distribution)

23
Q

Short Head

3

A

1 product many buyers

Taylor Swift

24
Q

Long Tail

3

A

Many projects, many buyers

iTunes

25
Q

Synergy

3

A

Using different parts of a company to promote. They want your business your whole life.

26
Q

The Big 5 (6) Media Business

3

A

Time Warner, Disney, Viacom, Bertelsmann, News Corp, GE/NBC

27
Q

The Gutenberg Press- Movable Metal Type- the impact of the invention and how it changed society

4

A
  • Standardizing Language and Spelling
  • Protestant Reform
  • Scientific Revolution
  • More difficult for governments & religion to control the flow of into
28
Q

Postal Act of 1879

4

A

Gov. subsidy lower cost to mail magazines nationally. Growth in magazine sales.

29
Q

Books Authors role in the book industry

4

A

Hard work- usually little pay out

30
Q

Pictographs

4

A

Pictures

31
Q

Ideographs

4

A

Abstract symbols ( knife and fork pictures on exit signs)

32
Q

Phonograph

4

A

Letters

33
Q

Colonial Newspapers- What did they report on?

6

A

Politics

34
Q

The New York Sun- what was its significance? How did it change newspapers?

6

A

Used newly developed steam engines. Went from producing 350 pages per day to 16,000.

35
Q

The Penny Press- What made it successful?

6

A

Low cost, broad audience

36
Q

What is news?

6

A

TTPCRH

Timeliness, proximity, prominence, consequence, rarity, human interest.

37
Q

Journalistic Objectivity

6

A

Biased reporting narrows audiences- objectivity keeps broad readership. (seen as an integrity issue)

38
Q

What is happening to newspapers in the 21st century?

6

A

Converging to web based.

39
Q

Who are magazine audiences?

A

narrowed focused. (fishermans magizine, five on five)

40
Q

Mathew Brady

A

Photo Journalist. known during WW2 for war pictures.

41
Q

Muckraking

A

Socially active investigative reporting

42
Q

Dick Strolly’s Rules for magazine covers

A 
Pretty > ugly
Rich > poor
Music > movies
Movies > T.V.
Nothing is better then a dead celeb!

Mass Com. (1 decks)

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