Test

Question 1

Unit Margin

Answer 1

Selling price - Cost per unit

Question 2

Percentage Margin %

Answer 2

Unit margin / Selling price

Question 3

Average price per unit

Answer 3

Revenue / Unit sold

Question 4

Contribution per unit

Answer 4

Selling Price - Variable Cost

Question 5

Contribution margin %

Answer 5

Contribution per unit / Selling price

Question 6

Break even volume

Answer 6

Fixed cost / Contribution per unit

Question 7

Break even revenue

Answer 7

Break even volume * Selling Price

Question 8

Relative Market Share

Answer 8

Brand revenue market share / Largest competitor revenue market share

Question 9

Market concentration ratio

Answer 9

Market share of top three competitors by units or revenue

Question 10

Brand penetration ratio

Answer 10

Number of customers / target market size

Question 11

Unit market share %

Answer 11

Unit sales / Total market unit sales

Question 12

Revenue market share %

Answer 12

Sales revenue / Total market revenue

Question 13

Cannibalization rate

Answer 13

Sales loss of existing product / Sales of new product

Question 14

ROMI

Answer 14

Net profit / Cost of campaign

Question 15

ROS

Answer 15

Net profit / Sales Revenue