Test Flashcards
There are two types of media in America
Print Media
Broadcast Media
How much of all US television coverage of government official focuses on the President
80 percent
FDR was the first president to master the broadcast media through his
Fireside chats
The era of television politics really began with:
1960 Presidential debate between Nixon and Kennedy
A news release can be printed or broadcast word for word or used as
background information
They can have a _______ that states the earliest time it can be published
dateline
________ give reporters the chance to ask officials about news releases
Briefings
The President’s _________ _______ meets daily w/ press to answer questions and provide information on the president’s activities
press secretary
Sometimes the president or other top official will give reporters important pieces of information called:
backgrounders
_________ give gov’t officials the opportunity to test new ideas or to send unofficial messages to other policy makers or foreign gov’ts
backgrounders
When officials give information _______________, they cannot print or broadcast the information
off the record
The first televised political advertisements appeared in 1952 presidential campaign b/t:
Dwight Eisenhower and Adlai Stevenson`
MM have fundamentally changed nominations for presidents through:
Horse-race coverage
Television has influenced the types of candidates who run for office in several ways:
First, they must project a pleasing appearance on camera
Second, TV has made it much easier for people who are political unknowns to quickly gain exposure and quickly become serious candidates for major office
Third, TV has encouraged celebrities from a wide variety of fields to enter politics
The media declare a candidate who wins early primaries as the:
front-runner
________ has an on effect how candidates communicate with the voters
Television
When did candidates begin using advertising in newspapers, magazines, mass mailings campaign lit
1900
candidates began radio campaigning in
1924
campaigning began with Eisenhower in
1952
TV campaigns use what kind of advertisements
spot advertisements
What does most campaign money go to?
TV ads
TV also lets candidates appeal directly to the people bypassing:
party leadership
When a legislature is in the news, the media tends to report on the most controversial aspects of Congress such as:
Conformational hearings, oversight activities, personal business of members
The constitution requires Congress to:
confirm presidential appointments to high government posts
Who was rejected by the Senate for Sec. of Defense because his alleged alcoholism and marital problems
John Tower
Congress has the power to review:
how the executive branch enforces laws and carries out programs
the House began allowing closed circuit tv coverage of floor debates in
1979
the Senate began allowing TV coverage of Senate debates in
1986
What television channel covers House and Senate activity?
C-SPAN
What are major factors of the public agenda?
Aid to the homeless, long-term health care for children/elderly, teen substance abuse, high crime rates
Decision on what to cover is influenced by?
competition with other TV networks
What is an upside of larger viewing audiences for TV stations?
Being able to charge more for advertising
What is another factor that stations bring into play when deciding what to show?
What they think will get the largest audience
What kind of impact does most media bring to the public?
Negative
What is the feeling of distrust and cynicism among media watchers?
TV malaise
The first amendment means that print media are free from what?
Prior restraint
What is prior restraint?
government censorship of information before it is published
False written statements intended to damage a person’s reputation are called:
Libel