test 4 review

Question 1

A series of related advertisements focusing on common themes, slogan and set of advertising appeals is known as?

Answer 1

A. advertising campaign

Question 2

An ____ is a specific communication task that a campaign should accomplish for a specific target audience during a specific period of time.

Answer 2

A. advertising objective

Question 3

An ____ is a specific communication fast that a campaign should accomplish for a specific target audience during a specific period of time.

Answer 3

A. advertising objective

Question 4

An ____ is a specific communication fast that a campaign should accomplish for a specific target audience during a specific period of time.

Answer 4

A. advertising objective

Question 5

One method used for setting advertising objective is

Answer 5

C. the DAGMAR approach

Question 6

Which of the following is what consumers will achieve or receive by using a product?

Answer 6

B. benefit

Question 7

All state insurance.. What kind of advertisement appeals?

Answer 7

A. fear

Question 8

____ is the way advertisement portrays information.

Answer 8

A. message execution

Question 9

_____ series of decisions regarding use of media, allowing marketer to cost effectively communicate with the target audience.

Answer 9

C. media planning

Question 10

____ advertisings is an arrangement in which the manufacturer and retailer split costs of advertisements

Answer 10

E. cooperative

Question 11

Advertisements in 30 min that resample talk shows are known as?

Answer 11

A. infomercials

Question 12

Advertisements on shopping carts at grocery stores and screen sabers are?

Answer 12

B. alternative media

Question 13

Advertisements on shopping carts at grocery stores and screen sabers are?

Answer 13

B. alternative media

Question 14

When advertisers decide how much space and or time will be placed in each medium the company want to use the advertisers is determining its?

Answer 14

B. media mix

Question 15

The connected chain of all business entries both internal and external to the company that perform or support the logistics function is know as?

Answer 15

E. supply chain

Question 16

_____ coordinates and integrates all the activities performed by channel members into a seamless process, from source to point of consumption.

Answer 16

D. supply chain management

Question 17

_____ integration hold that performances assessments should be transparent and measurable across the boarders of different firms.

Answer 17

A. measurement

Question 18

Highly integrated supply chains (those successful) have been shown to be better at?

Answer 18

E. all of the above

Question 19

Which business process is based on activities involved in customer data collection, forecasting of future demand, synchronizing of supply and demand by comparing production capacity to forecasts and develop…

Answer 19

E. demand management

Question 20

Amount of time between order placement receipt of customers payment and order shipment is?

Answer 20

D. order to cash cycle

Question 21

Goal of most sourcing and procurement activities is?

Answer 21

A. reducing costs of raw materials and supplies

Question 22

_____ is information technology that replaces paper documents that usually accompany business transactions.

Answer 22

E. electronic data interchange

Question 23

A _____ is a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer.

Answer 23

D. marketing channel or channel distribution

Question 24

Marketing channel make distribution simpler by reducing the number of transactions requires to get products from manufacturer to consumer.

Answer 24

B. contact efficiency

Question 25

Marketing channel make distribution simpler by reducing the number of transactions requires to get products from manufacturer to consumer.

Answer 25

B. contact efficiency

Question 26

Major characteristics that is used to differentiate among types of intermediaries is whether they:

Answer 26

D. take title to the products they sell

Question 27

The only way Jim in New Mexico can get a box of Carolyn festive holiday truffles from Washington is to order through the mall. Popwell who makes the candy by hand uses an ____ exclusively.

Answer 27

E. direct channel

Question 28

Which of the following statements concerning how market factors affect channel decisions is true?

Answer 28

A. industrial customers tend to buy in larger quantities and require more customer service.

Question 29

Gum, soft drinks, convenience stores, drugstore and vending machines are all examples of _____ distribution strategy.

Answer 29

E. intensive

Question 30

Gum, soft drinks, convenience stores, drugstore and vending machines are all examples of _____ distribution strategy.

Answer 30

E. intensive

Question 31

_____ distribution is achieved by screening dealers and alienating all but few in a single geographic area.

Answer 31

B. selective

Question 32

Which of the following intermediaries sell mainly to customers?

Answer 32

A. retailers

Question 33

Which level of distribution is the most restrictive and entails establishing one or few dealers

Answer 33

C. exclusive

Question 34

capacity of a particular marketing channel member to control or influence the behavior of the other channel member is?

Answer 34

A. channel power

Question 35

DeBeers sells the most diamonds and has control over 90% of the market and has great power over its distributors.

Answer 35

C. channel captain

Question 36

_____ is the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage

Answer 36

C. channel partnering

Question 37

_____ is the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage

Answer 37

C. channel partnering

Question 38

Around the world, retailers are _____ operating one or few stores and owned by a single person

Answer 38

A. independent

Question 39

_____ shows how much retailer makes as a percentage of sales after COGS is subtracted

Answer 39

E. gross margin

Question 40

____ is a communication by marketers that informs, persuades, and reminds potential buyers of a product to influence an opinion.

Answer 40

D. promotion

Question 41

The main function of a promotional strategy:

Answer 41

A. convince target consumers that a firm products offers competitive advantage over those of its competition

Question 42

The main function of a promotional strategy:

Answer 42

A. convince target consumers that a firm products offers competitive advantage over those of its competition

Question 43

A ____ is defined as a unique aspect of an organization that causes target consumers to PATRONIZE that firm rather that competitors

Answer 43

B. competitive advantage

Question 44

The 2 major categories of communication are?

Answer 44

D. mass and interpersonal

Question 45

Communication to large audiences, through TV, newspapers etc is called?

Answer 45

A. mass communication

Question 46

Communication to large audiences, through TV, newspapers etc is called?

Answer 46

A. mass communication

Question 47

Communication process itself consists of?

Answer 47

D. encoding, channel, sender and receiver

Question 48

Because marketers cannot control social media such ad Twitter and FaceBook:

Answer 48

A. there is a chance post and comments will be negative

Question 49

Tasks that have to be shown/expressed:

Answer 49

D. informing, persuading, reminding and connecting

Question 50

Tasks that have to be shown/expressed:

Answer 50

D. informing, persuading, reminding and connecting

Question 51

Dunkin donuts vs. Starbuks question..

Answer 51

C. comparative advertising

Question 52

____ advertising touts the benefit of a specific good or service.

Answer 52

E. product

Question 53

Which form of advertising involves an organization expressing its view on controversial issues or responding to media attacks.

Answer 53

A. advocacy

Question 54

A $1 off coupon for Carnation Instant breakfast is a form of?

Answer 54

B sales promotion

Question 55

Marketers use public relations to:

Answer 55

E. do all these things

Question 56

Which of the following statements about advertising is true?

Answer 56

C. the cost per contract in advertising is low

Question 57

____ is any form of sponsor-identified, impersonal paid mass communication.

Answer 57

A. advertising

Question 58

____ is any form of sponsor-identified, impersonal paid mass communication.

Answer 58

A. advertising

Question 59

The 5 major promotional tools: advertising, personal selling, promotion, social media, and public relations are known collectively as:

Answer 59

E. promotional mix

Question 60

For many years Jell-O has run ads that tell consumers the is always "room for more" this is an example of ____ promotion

Answer 60

E. reminder