test 4 review Flashcards
A series of related advertisements focusing on common themes, slogan and set of advertising appeals is known as?
A. advertising campaign
An ____ is a specific communication task that a campaign should accomplish for a specific target audience during a specific period of time.
A. advertising objective
An ____ is a specific communication fast that a campaign should accomplish for a specific target audience during a specific period of time.
A. advertising objective
An ____ is a specific communication fast that a campaign should accomplish for a specific target audience during a specific period of time.
A. advertising objective
One method used for setting advertising objective is
C. the DAGMAR approach
Which of the following is what consumers will achieve or receive by using a product?
B. benefit
All state insurance.. What kind of advertisement appeals?
A. fear
____ is the way advertisement portrays information.
A. message execution
_____ series of decisions regarding use of media, allowing marketer to cost effectively communicate with the target audience.
C. media planning
____ advertisings is an arrangement in which the manufacturer and retailer split costs of advertisements
E. cooperative
Advertisements in 30 min that resample talk shows are known as?
A. infomercials
Advertisements on shopping carts at grocery stores and screen sabers are?
B. alternative media
Advertisements on shopping carts at grocery stores and screen sabers are?
B. alternative media
When advertisers decide how much space and or time will be placed in each medium the company want to use the advertisers is determining its?
B. media mix
The connected chain of all business entries both internal and external to the company that perform or support the logistics function is know as?
E. supply chain
_____ coordinates and integrates all the activities performed by channel members into a seamless process, from source to point of consumption.
D. supply chain management
_____ integration hold that performances assessments should be transparent and measurable across the boarders of different firms.
A. measurement
Highly integrated supply chains (those successful) have been shown to be better at?
E. all of the above
Which business process is based on activities involved in customer data collection, forecasting of future demand, synchronizing of supply and demand by comparing production capacity to forecasts and develop…
E. demand management
Amount of time between order placement receipt of customers payment and order shipment is?
D. order to cash cycle
Goal of most sourcing and procurement activities is?
A. reducing costs of raw materials and supplies
_____ is information technology that replaces paper documents that usually accompany business transactions.
E. electronic data interchange
A _____ is a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer.
D. marketing channel or channel distribution
Marketing channel make distribution simpler by reducing the number of transactions requires to get products from manufacturer to consumer.
B. contact efficiency
Marketing channel make distribution simpler by reducing the number of transactions requires to get products from manufacturer to consumer.
B. contact efficiency
Major characteristics that is used to differentiate among types of intermediaries is whether they:
D. take title to the products they sell
The only way Jim in New Mexico can get a box of Carolyn festive holiday truffles from Washington is to order through the mall. Popwell who makes the candy by hand uses an ____ exclusively.
E. direct channel
Which of the following statements concerning how market factors affect channel decisions is true?
A. industrial customers tend to buy in larger quantities and require more customer service.
Gum, soft drinks, convenience stores, drugstore and vending machines are all examples of _____ distribution strategy.
E. intensive
Gum, soft drinks, convenience stores, drugstore and vending machines are all examples of _____ distribution strategy.
E. intensive
_____ distribution is achieved by screening dealers and alienating all but few in a single geographic area.
B. selective
Which of the following intermediaries sell mainly to customers?
A. retailers
Which level of distribution is the most restrictive and entails establishing one or few dealers
C. exclusive
capacity of a particular marketing channel member to control or influence the behavior of the other channel member is?
A. channel power
DeBeers sells the most diamonds and has control over 90% of the market and has great power over its distributors.
C. channel captain
_____ is the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage
C. channel partnering
_____ is the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage
C. channel partnering
Around the world, retailers are _____ operating one or few stores and owned by a single person
A. independent
_____ shows how much retailer makes as a percentage of sales after COGS is subtracted
E. gross margin
____ is a communication by marketers that informs, persuades, and reminds potential buyers of a product to influence an opinion.
D. promotion
The main function of a promotional strategy:
A. convince target consumers that a firm products offers competitive advantage over those of its competition
The main function of a promotional strategy:
A. convince target consumers that a firm products offers competitive advantage over those of its competition
A ____ is defined as a unique aspect of an organization that causes target consumers to PATRONIZE that firm rather that competitors
B. competitive advantage
The 2 major categories of communication are?
D. mass and interpersonal
Communication to large audiences, through TV, newspapers etc is called?
A. mass communication
Communication to large audiences, through TV, newspapers etc is called?
A. mass communication
Communication process itself consists of?
D. encoding, channel, sender and receiver
Because marketers cannot control social media such ad Twitter and FaceBook:
A. there is a chance post and comments will be negative
Tasks that have to be shown/expressed:
D. informing, persuading, reminding and connecting
Tasks that have to be shown/expressed:
D. informing, persuading, reminding and connecting
Dunkin donuts vs. Starbuks question..
C. comparative advertising
____ advertising touts the benefit of a specific good or service.
E. product
Which form of advertising involves an organization expressing its view on controversial issues or responding to media attacks.
A. advocacy
A $1 off coupon for Carnation Instant breakfast is a form of?
B sales promotion
Marketers use public relations to:
E. do all these things
Which of the following statements about advertising is true?
C. the cost per contract in advertising is low
____ is any form of sponsor-identified, impersonal paid mass communication.
A. advertising
____ is any form of sponsor-identified, impersonal paid mass communication.
A. advertising
The 5 major promotional tools: advertising, personal selling, promotion, social media, and public relations are known collectively as:
E. promotional mix
For many years Jell-O has run ads that tell consumers the is always “room for more” this is an example of ____ promotion
E. reminder
