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mktg > test 4 review > Flashcards

test 4 review Flashcards

1
Q

A series of related advertisements focusing on common themes, slogan and set of advertising appeals is known as?

A

A. advertising campaign

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2
Q

An ____ is a specific communication task that a campaign should accomplish for a specific target audience during a specific period of time.

A

A. advertising objective

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3
Q

An ____ is a specific communication fast that a campaign should accomplish for a specific target audience during a specific period of time.

A

A. advertising objective

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4
Q

An ____ is a specific communication fast that a campaign should accomplish for a specific target audience during a specific period of time.

A

A. advertising objective

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5
Q

One method used for setting advertising objective is

A

C. the DAGMAR approach

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6
Q

Which of the following is what consumers will achieve or receive by using a product?

A

B. benefit

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7
Q

All state insurance.. What kind of advertisement appeals?

A

A. fear

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8
Q

____ is the way advertisement portrays information.

A

A. message execution

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9
Q

_____ series of decisions regarding use of media, allowing marketer to cost effectively communicate with the target audience.

A

C. media planning

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10
Q

____ advertisings is an arrangement in which the manufacturer and retailer split costs of advertisements

A

E. cooperative

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11
Q

Advertisements in 30 min that resample talk shows are known as?

A

A. infomercials

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12
Q

Advertisements on shopping carts at grocery stores and screen sabers are?

A

B. alternative media

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13
Q

Advertisements on shopping carts at grocery stores and screen sabers are?

A

B. alternative media

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14
Q

When advertisers decide how much space and or time will be placed in each medium the company want to use the advertisers is determining its?

A

B. media mix

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15
Q

The connected chain of all business entries both internal and external to the company that perform or support the logistics function is know as?

A

E. supply chain

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16
Q

_____ coordinates and integrates all the activities performed by channel members into a seamless process, from source to point of consumption.

A

D. supply chain management

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17
Q

_____ integration hold that performances assessments should be transparent and measurable across the boarders of different firms.

A

A. measurement

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18
Q

Highly integrated supply chains (those successful) have been shown to be better at?

A

E. all of the above

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19
Q

Which business process is based on activities involved in customer data collection, forecasting of future demand, synchronizing of supply and demand by comparing production capacity to forecasts and develop…

A

E. demand management

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20
Q

Amount of time between order placement receipt of customers payment and order shipment is?

A

D. order to cash cycle

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21
Q

Goal of most sourcing and procurement activities is?

A

A. reducing costs of raw materials and supplies

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22
Q

_____ is information technology that replaces paper documents that usually accompany business transactions.

A

E. electronic data interchange

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23
Q

A _____ is a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer.

A

D. marketing channel or channel distribution

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24
Q

Marketing channel make distribution simpler by reducing the number of transactions requires to get products from manufacturer to consumer.

A

B. contact efficiency

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25
Q

Marketing channel make distribution simpler by reducing the number of transactions requires to get products from manufacturer to consumer.

A

B. contact efficiency

26
Q

Major characteristics that is used to differentiate among types of intermediaries is whether they:

A

D. take title to the products they sell

27
Q

The only way Jim in New Mexico can get a box of Carolyn festive holiday truffles from Washington is to order through the mall. Popwell who makes the candy by hand uses an ____ exclusively.

A

E. direct channel

28
Q

Which of the following statements concerning how market factors affect channel decisions is true?

A

A. industrial customers tend to buy in larger quantities and require more customer service.

29
Q

Gum, soft drinks, convenience stores, drugstore and vending machines are all examples of _____ distribution strategy.

A

E. intensive

30
Q

Gum, soft drinks, convenience stores, drugstore and vending machines are all examples of _____ distribution strategy.

A

E. intensive

31
Q

_____ distribution is achieved by screening dealers and alienating all but few in a single geographic area.

A

B. selective

32
Q

Which of the following intermediaries sell mainly to customers?

A

A. retailers

33
Q

Which level of distribution is the most restrictive and entails establishing one or few dealers

A

C. exclusive

34
Q

capacity of a particular marketing channel member to control or influence the behavior of the other channel member is?

A

A. channel power

35
Q

DeBeers sells the most diamonds and has control over 90% of the market and has great power over its distributors.

A

C. channel captain

36
Q

_____ is the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage

A

C. channel partnering

37
Q

_____ is the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage

A

C. channel partnering

38
Q

Around the world, retailers are _____ operating one or few stores and owned by a single person

A

A. independent

39
Q

_____ shows how much retailer makes as a percentage of sales after COGS is subtracted

A

E. gross margin

40
Q

____ is a communication by marketers that informs, persuades, and reminds potential buyers of a product to influence an opinion.

A

D. promotion

41
Q

The main function of a promotional strategy:

A

A. convince target consumers that a firm products offers competitive advantage over those of its competition

42
Q

The main function of a promotional strategy:

A

A. convince target consumers that a firm products offers competitive advantage over those of its competition

43
Q

A ____ is defined as a unique aspect of an organization that causes target consumers to PATRONIZE that firm rather that competitors

A

B. competitive advantage

44
Q

The 2 major categories of communication are?

A

D. mass and interpersonal

45
Q

Communication to large audiences, through TV, newspapers etc is called?

A

A. mass communication

46
Q

Communication to large audiences, through TV, newspapers etc is called?

A

A. mass communication

47
Q

Communication process itself consists of?

A

D. encoding, channel, sender and receiver

48
Q

Because marketers cannot control social media such ad Twitter and FaceBook:

A

A. there is a chance post and comments will be negative

49
Q

Tasks that have to be shown/expressed:

A

D. informing, persuading, reminding and connecting

50
Q

Tasks that have to be shown/expressed:

A

D. informing, persuading, reminding and connecting

51
Q

Dunkin donuts vs. Starbuks question..

A

C. comparative advertising

52
Q

____ advertising touts the benefit of a specific good or service.

A

E. product

53
Q

Which form of advertising involves an organization expressing its view on controversial issues or responding to media attacks.

A

A. advocacy

54
Q

A $1 off coupon for Carnation Instant breakfast is a form of?

A

B sales promotion

55
Q

Marketers use public relations to:

A

E. do all these things

56
Q

Which of the following statements about advertising is true?

A

C. the cost per contract in advertising is low

57
Q

____ is any form of sponsor-identified, impersonal paid mass communication.

A

A. advertising

58
Q

____ is any form of sponsor-identified, impersonal paid mass communication.

A

A. advertising

59
Q

The 5 major promotional tools: advertising, personal selling, promotion, social media, and public relations are known collectively as:

A

E. promotional mix

60
Q

For many years Jell-O has run ads that tell consumers the is always “room for more” this is an example of ____ promotion

A

E. reminder

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