Test 4 Flashcards
Positive feedback, and its network economics impact
Strong get stronger and the weak get weaker
Network Effects (how value is created in networks)
They create spillover effects that have an impact on other individuals.
Tippy Market
One that is subject to strong positive feedback.
Tipping Point
One organization or technology reaches critical mass and goes on to dominate it.
Two sided networks
Networks that have two types of members, each creating value for each other.
Reach
The number of possible recipients of the message.
Richness
The amount of information that can be transmitted, the degree to which the information can be tailored to individual needs, and the level of interactivity of the message.
Traditional trade off (reach/richness)
The number of people to communicate a message to (reach) and the depth of the message (richness)
How the Internet has affected the trade off (reach/richness)
The Internet allows you to reach many people with more information.
Definition of Internet
Collection of networked computers that can “talk to one another”
Various Internet services
Instant Messaging (IM) Voice over IP (VoIP) Blogs Real Simple Syndication feeds (RSS) File Transfer Protocol (FTP)
Business-to-Consumer (B2C)
Those involved with a for-profit organization
Business-to-Business (B2B)
Transactions where two or more business entities take part.
Consumer-to-Consumer (C2C)
Transactions that enable individual consumers to interact and transact directly.
Consumer-to-Business (C2B)
Allows consumers to to act as supplies for business.
eGovernment
All transactions involving legislative and administrative institutions.
Brick and Mortar
Businesses that have a physical location.
Brick and Clicks
Businesses that have a physical location and sell products on the Internet (Barnes & Noble)
Pure Play
Born online
Firms that have no store and provide their services entirely through the Internet (google, amazon, yahoo)
Business Model
Describes the rationale of how an organization creates, delivers, and captures value.
Pay for Service
The firm offers a products (e.g., books) or a service (e.g., insurance) for sale
Subscription
Customers pay for the right to access the content and then are able to use as much of the service as they need.