Test 4 Flashcards

1
Q

Positive feedback, and its network economics impact

A

Strong get stronger and the weak get weaker

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2
Q

Network Effects (how value is created in networks)

A

They create spillover effects that have an impact on other individuals.

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3
Q

Tippy Market

A

One that is subject to strong positive feedback.

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4
Q

Tipping Point

A

One organization or technology reaches critical mass and goes on to dominate it.

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5
Q

Two sided networks

A

Networks that have two types of members, each creating value for each other.

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6
Q

Reach

A

The number of possible recipients of the message.

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7
Q

Richness

A

The amount of information that can be transmitted, the degree to which the information can be tailored to individual needs, and the level of interactivity of the message.

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8
Q

Traditional trade off (reach/richness)

A

The number of people to communicate a message to (reach) and the depth of the message (richness)

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9
Q

How the Internet has affected the trade off (reach/richness)

A

The Internet allows you to reach many people with more information.

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10
Q

Definition of Internet

A

Collection of networked computers that can “talk to one another”

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11
Q

Various Internet services

A
Instant Messaging (IM)
Voice over IP (VoIP)
Blogs
Real Simple Syndication feeds (RSS)
File Transfer Protocol (FTP)
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12
Q

Business-to-Consumer (B2C)

A

Those involved with a for-profit organization

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13
Q

Business-to-Business (B2B)

A

Transactions where two or more business entities take part.

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14
Q

Consumer-to-Consumer (C2C)

A

Transactions that enable individual consumers to interact and transact directly.

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15
Q

Consumer-to-Business (C2B)

A

Allows consumers to to act as supplies for business.

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16
Q

eGovernment

A

All transactions involving legislative and administrative institutions.

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17
Q

Brick and Mortar

A

Businesses that have a physical location.

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18
Q

Brick and Clicks

A

Businesses that have a physical location and sell products on the Internet (Barnes & Noble)

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19
Q

Pure Play

A

Born online

Firms that have no store and provide their services entirely through the Internet (google, amazon, yahoo)

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20
Q

Business Model

A

Describes the rationale of how an organization creates, delivers, and captures value.

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21
Q

Pay for Service

A

The firm offers a products (e.g., books) or a service (e.g., insurance) for sale

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22
Q

Subscription

A

Customers pay for the right to access the content and then are able to use as much of the service as they need.

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23
Q

Advertisement Support

A

The firm’s content or services are made available for free in an effort to attract a large audience. The firm then “sells access to its audience”.

24
Q

Affiliate

A

Generate revenue from a third-party based on customer traffic to the firmm’s web site. (Amazon)

25
Q

Freemium

A

Gives soemthing away for free to try to sell them on premium products.

26
Q

The Revenue model of Netflix.com

A

Subscription Service

27
Q

Online Retailing

A

Selling products online

28
Q

Informediaries

A

organizations that use the Internet to provide specialized information on behalf of product or service providers.

29
Q

Content Providers

A

Organizations that develop and publish content. (e.g. Reuters.com, Eonline.com, TripAdvisor.com.)

30
Q

Online Communities

A

Group of people brought together by a common interest (e.g., windsurfing) or goal (e.g., to initiate a class action lawsuite)

31
Q

Exchanges

A

Organizations that create a marketplace for buyers and sellers to come together and transact (e.g., Ebay)

32
Q

Disintermediation

A

The process by which a firm’s distribution chain is shortened through the elimination of one or more intermediaries.

33
Q

Reintermediation

A

The reintroduction of an intermediary between consumers and a producer.

34
Q

Wiki

A

a website which allows it users to add, modify, or delete its content via a web browser.

35
Q

SideWiki

A

Launched in 2009 and discontinued in 2011. Browser extension that allowed anyone logged into a google account to make and view comments about a given website in a sidebar.

36
Q

Blogs

A

a discussion or informational site published on the World Wide Web and consisting of discrete entries typically displayed i reverse chronological order.

37
Q

RSS (Rich Site Summary)

A

A family of web feed formats used to publish frequently updated works–such as blogs entries, njew headlines, audo, and video.

38
Q

Tags

A

Short descriptors associated with an object

39
Q

Ajax

A

represents a group of Web programming technologies designed to enable the developement of interactive client-side applications running on the Web.

40
Q

Microblogs

A

Short bursts or communication to a sel-selected audience of follers.

41
Q

Decisions IT should not make

A
  1. How much we should spend on IT

2. Which IT capabilities need to be companyside

42
Q

IT Assessment

A

Add

43
Q

Governance

A

Set of decisions rights and the guiding accountability framework designed to ensure that IT resources are employed appropiately in the organization.

44
Q

IT Competence Risk

A

This risk factor captures the degree of IT-related knowledge of the board of directors.

45
Q

Infrastructure Risk

A

The risk associated with the impact on project cash flows from infrastructure problems. Also known as transportation risk

46
Q

IT Project Risk

A

The bard of directors must esure that the appropriate guiding framework for IT projects is in place.

47
Q

usiness Continuity Risk

A

Activities a firm performs to ensure that crtical business functions remain operational in a crisis, and that the organizaton can withstand unforeseen disasters.

48
Q

Information Risk

A

Hazards associated with the collection and use of organizational, partner, and customer data.

49
Q

Methods to fund IS

A

Chargeback
Allocation
Overhead

50
Q

Chargeback

A

Pay-per-use principle

51
Q

Allocation

A

computes allocations based on more stable indicators such as size, revenues, and number of users.

52
Q

Overhead

A

Shared expense to be drawn from the organization’s overall budget rather than to be paid for by each unit.

53
Q

TCO

A

ginancial estimat designed to explicitly recognize the full life cycle osts of IT assets.

54
Q

Project Risk

A

Project Size
Experience with technology
Organizational Change

55
Q

Offshoring

A

Loss of jobs overseas