Test 4 Flashcards
When the book says that credibility is dynamic, it means
All of the above (standards of credibility change, a persons credibility changes, different cultures have different standards of credibility
Which of the following is NOT true of persuasive sources in the media age?
Media provide us with a realistic view of persuasive sources
The 3 Aristotelian components of credibility are
Wisdom virtue and goodwill
Which variable of ethos refers to the correctness of the speakers ideas
Wisdom
Source credibility is composed of
Safety, qualification, and dynamism
Which variable of source credibility refers to emphasis given to the message
Dynamism
An image is
All of the above (a belief audiences form about persuader, a mental picture audiences have, an overall perception we have of people places or institutions)
Which characteristic of an image refers to it’s realistic features
Vivid and concrete
Which characteristic of an image refers to it’s adherence to it’s strategic nature
Synthetic
Which aspect of creating an image involves saturating communication channels with the message so that it receives attention
Message salience
Which aspect of creating an image involves composing a single theme or message for the audience to consider
Message composition
Which function of nonverbal communications allows you to understand when it is your turn to talk
Regulatory
Which of the following is NOT a characteristic of nonverbal communication indicators of disliking
Assuming similar postures with the person with whom you are conversing
Which function of nonverbal communication relates to the ability of your eyes to display emotion
Affective
Three general forms of repairing images
Deflecting charges, minimise the attack, and mortification
Which image repair strategy promises to repair damage or prevent recurrence of the offensive act
Corrective action
Which image repair strategy reduces the negative impression of the offensive act
Minimisation
Propaganda is an attempt to do what
Persuade someone without seeming to do so
Media leaks allow persuaders to
All of the above (test certain ideas with the public, undermine their opponents, provide exclusive opportunities for info to reporters)
Which of the following is NOT a component of toulmin’s model of reasoning
Narrative (claim qualifier rebuttal data warrant backing)
Which type of data is a belief that an audience member has about the world that they accept with no further proof
Premises
Which component of toulmin’s model refers to a statement made about a possible exception to an argument
Rebuttal
The two types of warrants are
Inductive and deductive
Argument by sign is an example of what kind of reasoning
Deductive
When a Persuader claims that more cops = less crime they’re using what kind of reasoning
Argument by causal correlation
Which type of reasoning uses the syllogism
All of the above (example causal generalisation deductive)
Which of the following contains major and minor premises and conclusion
Syllogism
Narrative fidelity tests a narratives assertion about
Social reality
Narrative probability includes which component
All of the above (structural material and characterological coherence)
The test of internal consistency evaluates
If a source is consistent with itself
The test of recency evaluates
If data is current enough to support it’s claim
Which test of evidence probes the relationship of information to it’s original source
Context
Which test of evidence questions the statistical measure used as evidence
Appropriate statistical unit
Which test of evidence questions how statisticians select the individuals that are a part of the study
Adequate sampling
Which fallacy assumes that because a lot of people are doing something that it is acceptable
Ad populum
Which type of arguments attack the source of an argument instead of the argument itself
Ad hominem
Which fallacy sometimes use are words “everyone knows that”
Begging the question
When persuaders use the audiences emotions and feelings
Pathos (pathological)
Psychological appeals appeals to audiences needs and appeals to emotion are called
Motivational appeals
Motivational appeals
All of the above (important because they motivate audience to take action can help audience make ethical decisions and can lead to biased decisions)
Emotions involve
Physiological characteristics and cognitions
What does it mean emotions are syndromes
Emotions involve a set of behaviours or systemsp
Which is true of a fear appeal
All of the above – Must describe a threat must show audience is likely to experience that threat and must indicate audience can avoid threat by doing something
Which of the following is an accurate representation of research on fear appeals
adding more fear appeals makes the message more persuasive
Which refers to settling down and quieting of anger according to Aristotle
Calmness
Which refers to a pain that happens to one who does not deserve it
Pity
Which of maslows needs refers to having a stable high self evaluation
Esteem
Which of maslows needs refers to fulfilling basic needs like eating and drinking
Physiological
Values
All of the above (help define our attitudes allows us to make moral judgements and guide our actions)
Cultural and individual values have which kind of relationship
Individual values are influenced by cultural values but also other factors as well
Persuaders
Show us that they have the same values as audience
Which of the following is a terminal value
Having an exciting life
Which is an instrumental value
All of the above (being cheerful polite and independent)
When creating a motivational appeal persuaders use time to
All if the above (have audience think about some future event that will be scary, recall a happy past experience, and return audience to calm state by discussing present)
Which form of humour is a disparaging comment made to bring about changes in the subject if the humour
Satire
