Test Flashcards
What is rhetorical perspective
Based on effective communication and building relationships
What is systems theory
Organisations are part of social system
What is the aGenda setting theory
Assumes 2 set
Flow in mass communication
What is the behavioural change model
Aims to increase awareness and trigger participation and behavioural change
Relationship management theory?
Was relationships develop and challenge
Communication theory
Party has to ensure the message is perfect before sending it out
Professionals abide by these codes
Societal, professional, organisational, personal
What are the three schools of thought
Virtue, Deontological & consequentialism
What is ethics of inclusion?
Not sufficient for a practice to impose there own interpretation of what is ethical
What is the potter box
People make ethical decisions based on four factors: the situation, persons values, “ principals, “ loyalties
What. Is mcelreath effects model
Formulating message, disseminating message, receiving message, comprehending message, changing attitudes, changing behaviours
FDRCCC
What are the three recommended approaches to communicating on the inside
A centralised department, multiple communication departments, cross functional coordination with other departments
What are the two types of organisational culture
AUthoritan and participative
What are strategies to address rumours
Reinforce values and procedures, establishment of regular updates, explanation of decisions making process, acknowledgement of rumour to increase trust
What at the 6 facets of corporate reputation
Social responsibility, environmental responsibility, leadership, quality of product, financial performance, treatment of staff
Corporate identity mix core elements
Communication, behaviour, symbolism
Key concepts in pr strategy
International rep., contested space, intended meaning
Objective should be
S.m.a.r.t specific, measurable, achievable, results orientated, timeframe
What are the types of objectives
Informational, motivational
5 steps of issues management
Identify issues, analyse issue, display various strategic options, implement action plan, evaluate
What is the crisis lifecycle
Prod roman, preparation, acute, chronic, resolution
What are the communication theorie
Agenda setting, uses and ratifications, spiral of silence, two step flow, framing theory, sociological theory man
What is critical theory
Tied to corporate interests
