Test 3 Prep Flashcards
What are the steps in forming a union?
Required employees to agree , as a condition of employment, not to join a union
Yellow-dog contract
Union officials who work permanently in an organization and represent employee interests on a daily basis
Shop Steward
The process whereby union and management representatives negotiate a context for workers
Collective Bargaining
What are the 4 types of Union Shops?
- Closed Shop
- Union Shop
- Agency Shop
- Open Shop
Mediation vs Arbitration
Mediation is the use of a third party (mediator) to make suggestions. Arbitration is the agreement to bring in a third party to make a decision.
What are the 4 P’s of the Marketing Mix?
- Product
- Price
- Place
- Promotion
What are the 4 eras of marketing? What is the new era emerging?
- Production
- Selling
- Marketing Concept
- Customer Relationship
- Mobile / On Demand Marketing
What are the 4 steps of the marketing research process?
- Defining the question
- Collecting research data
- Analyzing research data
- Choosing the best solution and implementing it
What factors affect the marketing environment ?
- Sociocultural
- Technological
- Competitive
- Global
- Economic
What factors affect the marketing environment ?
- Sociocultural
- Technological
- Competitive
- Global
- Economic
Consumer Market vs. Business-2-Business Market
CM is for personal consumption.
B2BM is to produces other goods and services for others.
Good quality at a fair price
Value
Product Line vs. Product Mix
PL is a group of products physically similar or intended for a similar market. PM is the combination of all PL offered by a manufacturer.
Consists of everything consumers evaluate when deciding whether to buy something.
Total Product Offering