TEST 3

Question 1

PRODSUCTION PROCESSES

Answer 1

NATURAL RESOURCES
RAW MATERIALS
HUMAN RESOURCES
CAPITAL

Question 2

ROBOTICS

Answer 2

THE TECHNOLOGY INVOLVED IN DESIGNING, CONSTRUCTING, AND OPERATING COMPUTER CONTROLLED MACCHINES THAT CAN PERFORMS TASKS INDEPENDENTLY.

Question 3

SIX STIGMA

Answer 3

A QDUALITY CONTROL PROCESS THAT RELIES ON (dmaic) DEFINING DWHAT NEEDS TO BE DONE TO ENSURE QUALITY. mEASURING AND ANALYZING PRODUCTION RESULTS STATICALLY, ABD FINDING WAYS TO IMPROVE AND CONTROL QUALITY

Question 4

TQM

Answer 4

THE USE OF QUALITY PRINCIPLES IN ALL ASPECTS OF A COMPNAY’S PRODUCTION AND OPERATIONS

Question 5

DEMOGRAPHIC SEGMENTATION

Answer 5

THE DIFFERENTATION OF MARKETS THROUGH THE USE OF COMPANY’S PRODUCTION AND OPERATIONS

Question 6

RELATIONSHIP MARKETING

Answer 6

A STRATEGY THAT FOCUSES ON FORGING LONG TERM PARTNERSHIPS WITH CUSTOMERS BY OFFERING VALUE AND PROVIDING CUSTOMER SATISFACTION

Question 7

WHOLESALERS

Answer 7

FIRMS THAT SELL FINISHED PRODUCTS AND GOODS TO RETAILERS, MANFACTURERS, AND INSTITUTIONS.

Question 8

RETAILERS

Answer 8

FIRMS THAT SELL GOODS TO CONSUMERS AND TO INDUSTRIAL USERS FOR THEIR OWN COMSUMPTION

Question 9

DISTRIBUTION CHANNEL

Answer 9

THE SERIES OF MARKETING ENTITIES THROUGH WHICH GOODS AND SERVICES PASS ON THEIR WAY FROM PRODUCERS TO USERS.

Question 10

WHY HAVE DISTRIBUTION CHANNELS

Answer 10

IT MAKES IT EASIER FOR CONSUMERS

Question 11

PERSONAL SELLING

Answer 11

A FACE TO FACE SALES PRESENTATION TO A PROSPECTIVE CUSTOMER

Question 12

PUBLIC RELATIONS

Answer 12

ANY COMMUNICATION OR ACTIVITY DESIGNED TO WIN GOODWILL OR PRESTIGE FOR A COMPANY OR PERSON

Question 13

NONSTORE RETAILING

Answer 13

INCLUDES VENDING, DIRECT SELLING, DIRECT RESPONSE MARKETING, HOME SHOPPING NETWORKS, AND INTERNET RETAILING. vENDING USES MACHINES TO SELL FOOD AND OTHER ITEMS, USUALLY AS A CONVENIENCE IN INSTITUTIONS LIKE SCHOOLS AND HOSPITALS.

Question 14

COMPETITIVE ADVANTAGE

Answer 14

A SET OF UNIQUE FEATURES OF A COMPANY AND ITS PRODUCTS THAT ARE PERCEIVED BY THE TARGET MARKET AS SIGNIFICANT AND SUPERIOR TO THOSE OF THE COMPETITION; ALSO CALLED DIFFERENTIAL ADVANTAGE

Question 15

NICHE MARKETING

Answer 15

CONCENTRATING ALL MARKETING EFFORTS ON A SMALL BUT SPECIFIC AND WELL DEFINED SEGMENT OF THE POPULATION

Question 16

PROMOTIONAL MIX

Answer 16

THE COMBINATION OF ADVERTISING, PERSONAL SELLING, SALES PROMOTIONS, AND PUBLIC RELATIONS USED TO PROMOTE A PRODUCT

Question 17

ADVERTISING

Answer 17

ANY PAID FORM OF NON PERSONAL PROMOTION BY AN IDENTIFIED SPONSOR

Question 18

SALES PROMOTION

Answer 18

MARKETING ACTIVITIES (OR OTHER PERSONAL SELLING, ADVERTISING, AND PUBLIC RELATIONS) THAT STIMULATES CONSUMER BUYING, INCLUDING COUPONS AND SAMPLES, DISPLAYS SHOWS, AND EXHIBITIONS, DEMOSTRATIONS, AND OTHER TYPES OF SELLING EFFORTS

Question 19

PUBLIC RELATIONS 2

Answer 19

THE LINKING OF ORGANIZATIONAL GOALS WITH KEY ASPECTS OF THE PUBLIC INTEREST AND THE DEVELOPMENT OF PROGRAMS DESIGNED TO EARN PUBLIC UNDERSTANDING AND ACCEPTACE

Question 20

DISTRIBUTION (LOGISTICS)

Answer 20

EFFICIENTLY MANAGING THE ACQUISITION OF RAW MATERIALS TO THE FACTORY AND THE MOVEMENT OF PRODUCTS FROM THE PRODUCER TO INDUSTRIAL USERS AND CONSUMERS

Question 21

INDUSTRIAL DISTRIBUTORS

Answer 21

INDEPENDENT WHOLESALERS THAT BUY RELATED PRODUCT LINES FROM ANY MANFACTURER,AND INSTITUTIONS

Question 22

SUPPLY CHAIN MANAGEMENT

Answer 22

MANAGING THE SEQUENCE OF SUPPLIERS AND PURCHASERS, COVERING ALL STAGES OF PROCESSING FROM OBTAINING RAW MATERIALS TO DISTRIBUTING FINISHED GOODS TO FINAL CUSTOMERS

Question 23

HOW SUPPLY CHAIN MANAGEMENT IMPACTS THE CONSUMERS?

Answer 23

0

Question 24

MARKETING

Answer 24

PRODUCT, PRICED, PROMOTION, AND PLACE (DISTRIBUTION), WHICH TOGETHER MAKES UP THE MARKET MIX

Question 25

PROMOTION

Answer 25

THE ATTEMPT BY MARKETERS TO INFORM, PERSUDE, OR REMIND CONSUMERS AND INDUSTRIAL USERS TO ENGAGE IN THE EXCHANGE PROCESS

Question 26

ADVERTISING MEDIA

Answer 26

THE CHANNEL THROUGH WICH ADVERTISING IS CARRIED TO PROSPECTIVE CUSTOMERS; INCLUDES NEWSPAPERS, MAGAZINES, RADIO, TELEVISION, OUTDOOR ADVERTISING, DIREC MAIL, AND INTERNET

Question 27

SALES PROSPECTS

Answer 27

THE COMPANIES AND PEOPLE WHO ARE MOST LIKELY TO BUY A SELLERS OFFERINGS

Question 28

POP-POINT OF PURCHASE DISPLAY

Answer 28

A STRAGETICALLY PLACED VISUAL DISPLAY OR PRODUCT THAT INFORMS POTENTIAL CUSTOMERS ABOUT A PRODUCT OR SERVICE