TEST 3 Flashcards
PRODSUCTION PROCESSES
NATURAL RESOURCES
RAW MATERIALS
HUMAN RESOURCES
CAPITAL
ROBOTICS
THE TECHNOLOGY INVOLVED IN DESIGNING, CONSTRUCTING, AND OPERATING COMPUTER CONTROLLED MACCHINES THAT CAN PERFORMS TASKS INDEPENDENTLY.
SIX STIGMA
A QDUALITY CONTROL PROCESS THAT RELIES ON (dmaic) DEFINING DWHAT NEEDS TO BE DONE TO ENSURE QUALITY. mEASURING AND ANALYZING PRODUCTION RESULTS STATICALLY, ABD FINDING WAYS TO IMPROVE AND CONTROL QUALITY
TQM
THE USE OF QUALITY PRINCIPLES IN ALL ASPECTS OF A COMPNAY’S PRODUCTION AND OPERATIONS
DEMOGRAPHIC SEGMENTATION
THE DIFFERENTATION OF MARKETS THROUGH THE USE OF COMPANY’S PRODUCTION AND OPERATIONS
RELATIONSHIP MARKETING
A STRATEGY THAT FOCUSES ON FORGING LONG TERM PARTNERSHIPS WITH CUSTOMERS BY OFFERING VALUE AND PROVIDING CUSTOMER SATISFACTION
WHOLESALERS
FIRMS THAT SELL FINISHED PRODUCTS AND GOODS TO RETAILERS, MANFACTURERS, AND INSTITUTIONS.
RETAILERS
FIRMS THAT SELL GOODS TO CONSUMERS AND TO INDUSTRIAL USERS FOR THEIR OWN COMSUMPTION
DISTRIBUTION CHANNEL
THE SERIES OF MARKETING ENTITIES THROUGH WHICH GOODS AND SERVICES PASS ON THEIR WAY FROM PRODUCERS TO USERS.
WHY HAVE DISTRIBUTION CHANNELS
IT MAKES IT EASIER FOR CONSUMERS
PERSONAL SELLING
A FACE TO FACE SALES PRESENTATION TO A PROSPECTIVE CUSTOMER
PUBLIC RELATIONS
ANY COMMUNICATION OR ACTIVITY DESIGNED TO WIN GOODWILL OR PRESTIGE FOR A COMPANY OR PERSON
NONSTORE RETAILING
INCLUDES VENDING, DIRECT SELLING, DIRECT RESPONSE MARKETING, HOME SHOPPING NETWORKS, AND INTERNET RETAILING. vENDING USES MACHINES TO SELL FOOD AND OTHER ITEMS, USUALLY AS A CONVENIENCE IN INSTITUTIONS LIKE SCHOOLS AND HOSPITALS.
COMPETITIVE ADVANTAGE
A SET OF UNIQUE FEATURES OF A COMPANY AND ITS PRODUCTS THAT ARE PERCEIVED BY THE TARGET MARKET AS SIGNIFICANT AND SUPERIOR TO THOSE OF THE COMPETITION; ALSO CALLED DIFFERENTIAL ADVANTAGE
NICHE MARKETING
CONCENTRATING ALL MARKETING EFFORTS ON A SMALL BUT SPECIFIC AND WELL DEFINED SEGMENT OF THE POPULATION
PROMOTIONAL MIX
THE COMBINATION OF ADVERTISING, PERSONAL SELLING, SALES PROMOTIONS, AND PUBLIC RELATIONS USED TO PROMOTE A PRODUCT
ADVERTISING
ANY PAID FORM OF NON PERSONAL PROMOTION BY AN IDENTIFIED SPONSOR
SALES PROMOTION
MARKETING ACTIVITIES (OR OTHER PERSONAL SELLING, ADVERTISING, AND PUBLIC RELATIONS) THAT STIMULATES CONSUMER BUYING, INCLUDING COUPONS AND SAMPLES, DISPLAYS SHOWS, AND EXHIBITIONS, DEMOSTRATIONS, AND OTHER TYPES OF SELLING EFFORTS
PUBLIC RELATIONS 2
THE LINKING OF ORGANIZATIONAL GOALS WITH KEY ASPECTS OF THE PUBLIC INTEREST AND THE DEVELOPMENT OF PROGRAMS DESIGNED TO EARN PUBLIC UNDERSTANDING AND ACCEPTACE
DISTRIBUTION (LOGISTICS)
EFFICIENTLY MANAGING THE ACQUISITION OF RAW MATERIALS TO THE FACTORY AND THE MOVEMENT OF PRODUCTS FROM THE PRODUCER TO INDUSTRIAL USERS AND CONSUMERS
INDUSTRIAL DISTRIBUTORS
INDEPENDENT WHOLESALERS THAT BUY RELATED PRODUCT LINES FROM ANY MANFACTURER,AND INSTITUTIONS
SUPPLY CHAIN MANAGEMENT
MANAGING THE SEQUENCE OF SUPPLIERS AND PURCHASERS, COVERING ALL STAGES OF PROCESSING FROM OBTAINING RAW MATERIALS TO DISTRIBUTING FINISHED GOODS TO FINAL CUSTOMERS
HOW SUPPLY CHAIN MANAGEMENT IMPACTS THE CONSUMERS?
0
MARKETING
PRODUCT, PRICED, PROMOTION, AND PLACE (DISTRIBUTION), WHICH TOGETHER MAKES UP THE MARKET MIX
PROMOTION
THE ATTEMPT BY MARKETERS TO INFORM, PERSUDE, OR REMIND CONSUMERS AND INDUSTRIAL USERS TO ENGAGE IN THE EXCHANGE PROCESS
ADVERTISING MEDIA
THE CHANNEL THROUGH WICH ADVERTISING IS CARRIED TO PROSPECTIVE CUSTOMERS; INCLUDES NEWSPAPERS, MAGAZINES, RADIO, TELEVISION, OUTDOOR ADVERTISING, DIREC MAIL, AND INTERNET
SALES PROSPECTS
THE COMPANIES AND PEOPLE WHO ARE MOST LIKELY TO BUY A SELLERS OFFERINGS
POP-POINT OF PURCHASE DISPLAY
A STRAGETICALLY PLACED VISUAL DISPLAY OR PRODUCT THAT INFORMS POTENTIAL CUSTOMERS ABOUT A PRODUCT OR SERVICE
