Test 2 Flashcards
TF: A responsive press plays a critical role in media representations of social justice
True
TF: Social ethicists show a strong commitment to social justice
True
What is known as the decline in news coverage and audience interest in news stories?
Compassion fatigue
TF: The application of ethical principles in social justice media coverage should be used to help reporters move beyond reporting facts and report the moral ground
True
TF: New media platforms create a new group of validators in citizen journalists
True
TF: Virtue ethics challenge practitioners to examine motivations for their client work
True
Roles of PR Practitioners
information providers advocates activists listeners planners spokespersons counselors surveyors
TF: PR Practitioners should shed all pretenses in their work
True
Which provision of conduct advocates for the protection of clients privacy?
Safeguarding confidences
TF: There is an ethical dilemma when prosecutors and defendants use PR as a tool in litigation; trial by entertainment
True
Show public life in all its dynamic dimensions; newsworthy justice represents complex cultures and religions adequately without stereotype or judgment
Interpretive sufficency
Five problems of social justice in the media
Fairness and balance in coverage
Move beyond reporting facts and report moral ground
Stereotyping
Challenge representing conflicting voices fairly
Need for use of golden rule in peace journalism`
Case Study associated with Fairness and Balance in media coverage
Crisis in Darfur
Mention compassion fatigue and talk about how the media reported on it so much that people didn’t listen to it after awhile
Case study associated with moving beyond facts and reporting moral ground
Story about the children in the mountains that had basically nothing
Sometimes the truth or reality hurts but we have to tell those stories anyway
Case study associated with stereotyping in the media
The Global Media Monitoring Project
Women are drastically under-represented in the news and the GMMP studies why that stereotype exists
Case Study associated with the challenge of representing conflicting voices fairly
Ten weeks on Wounded Knee
Fairness requires that news coverage reflect the degree of complexity inherent in the events themselves; important to separate fact from fiction
New way of reporting on violent conflicts worldwide; must present context, background, historical perspective
Peace journalism
What is the check and balance system in political communication?
Fact-checking
Case study related to Representing political power
Ketchum PR Firm
Ketchum was representing the US government as well as Russia. They had to choose between the two because their loyalty to the US was in question
TF: Sharing information to followers creates a political divide
True; contributes to political polarization and could lead to an echo chamber
In the elements of media representations of social justice, to what group do social concerns pertain to?
The disenfranchised/under-represented
TF: In the elements of media representations of social justice, genuine social concerns are not at stake
False
TF: High profile names get less media coverage
False
How are PR Practitioners partisan?
They represent a particular group, organization or client that has its own loyalties
They have to consider these biases when building and enhancing critical relationships
They need to be transparent
They have to shed any pretenses
What are some assumptions of PR?
Practitioners act as a “spin doctor” or “Special interest”
It’s one way communication like advertising or marketing
What are the two codes of ethics for PR?
PRSA and IABC
What arenas do public communication consist of?
Politics, public affairs, court cases
How has the rise of digital social networks provided instant information to publics?
PR Practitioners have a direct connection to citizens via social media
Social media is used to build the public image of clients
How was the role of the media in the OJ Trial described?
The media acted as the 13th juror and coverage of the case was able to sway public opinion. This helped the outcome of the case.
What role did social media play in the trial of Casey Anthony?
The Casey Anthony trial was the first major trial in US history to take place in the time of social media. Every detail of the case was plastered onto social media and citizens were forming their opinions more quickly than ever before.
