Test 2

Question 1

Communications theorist. Believed printed word has changed the way we think. It can make us think more logically and critically. It can make us think more logically and critically.

Answer 1

Marshall McLeun

Question 2

Manuscript book of individually bound pages. Began replacing the scroll, establishing the modern book form.

Answer 2

Codex

Question 3

German printer credited with creating the first mechanical printing press in 1455. Also known, as the “Gutenberg Bible.” The 42 lines of type (print), which started what we have today; it allowed for mass literacy, which brought the Renaissance about. Considered one of the first mechanically printed works.

Answer 3

Johannes Gutenberg

Question 4

irst paperback form whose cost of ten cents made it accessible even to the poor. Lead to the printing of paperback books. Mass marketed, inexpensive books.

Answer 4

Dime Books

Question 5

Inexpensive, softcover books small enough for a back pocket and sold in bookstores, supermarkets, drugstores, and other public places.

Answer 5

Mass marketed Paperback

Question 6

Publisher of the “New York Sun”, who originated the penny press in 1833 by offering his paper on the streets for a penny.

Answer 6

Benjamin Day

Question 7

Newspapers that sold for a penny, making them accessible to everyone. Supported by advertising rather than subscriptions, they attract as large an audience as possible.

Answer 7

Penny press

Question 8

Legal agreement permitting newspapers in the same market or city to merge their business operations for economic reasons while maintaining independent editorial operations.

Answer 8

Joint Operated Agreement (JOA)

Question 9

First patented by Thomas Edison in 1877 as a “talking machine,” it used a tinfoil cylinder to record voices from telephone conservations.

Answer 9

Phonograph

Question 10

It used beeswax to record sound rather than tinfoil. Developed by Alexander Graham Bell and inventor Charles Tainter.

Answer 10

Graphophone

Question 11

Developed by inventor Emile Berliner, it used a flat disc rather than a cylinder to record sound.

Answer 11

Gramophone

Question 12

The biggest recording companies, Universal music group, Sony music, and the Warner Music Company. Which control much of the music industry partly through their powerful distribution channels and ability to market music to mass audiences.

Answer 12

Major labels

Question 13

Small companies that produce and distribute records. Not part of the three major corporations, they include those producing only one or two albums a year as well as larger independents such as Disney.

Answer 13

Independent labels

Question 14

Technologies that let copyright owners control the level of access or use allowed for a copyrighted work, such as limiting the number of times a song can be copied.

Answer 14

Digital Rights Management (DRM)

Question 15

Demonstrated the existence of radio waves in 1885, setting in the stage for the development of modern wireless communications. The measurement frequencies were named after him.

Answer 15

Heinrich Hertz

Question 16

Inventor of railway telegraphy in 1887, a type of wireless communications that allowed moving trains to communicate with each other and with stations, greatly reducing the number of railway collisions.

Answer 16

Granville T. Woods

Question 17

Italian inventor and creator of radiotelegraphy, or wireless transmission, in 1899.

Answer 17

Guglielmo Marconi

Question 18

Considered the father of radio broadcasting because of his invention that permitted reliable voice transmissions for both point-to-point communication and broadcasting.

Answer 18

Lee de Forest

Question 19

An act of congress that created the Federal Radio Commission, intended to regulate the largely chaotic airwaves and based on the principle that companies had a civic duty to use airwaves, a limited public good, responsibly.

Answer 19

Radio Act of 1927

Question 20

Formed by the Radio Act of 1827, the commission, the precursor to the FCC, created a policy that favored fewer high-power radio broadcasting stations rather than numerous low-power stations.

Answer 20

Federal Radio Commission (FCR)

Question 21

Established in 1934, the principal communications regulatory body at the federal in the United States.

Answer 21

Federal Communications Commission (FCC)

Question 22

Columbia University engineering professor who invented FM radio transmission.

Answer 22

Edwin Howard Armstrong

Question 23

Head of RCA, he promoted the development of television as a mass medium yet blocked the development of FM radio for years because RCA produced and sold AM radio receivers.

Answer 23

David Sarnoff