test 2 Flashcards

1
Q

benefits of sole proprietorship

A

easy and inexpensive to create, taxed at personal level, 100% ownership of profits and losses

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2
Q

disadvantages of sole proprietorship

A

unlimited liability for all claims against business

difficult to raise capital

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3
Q

types of partnership

A

General: all partners have unlimited liability
Limited: general partners have unlimited liability and seek capital from limited partners who cannot partake in management

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4
Q

advantages of partnerships

A

all the ads of a sole proprietorship+sharing risk

earnings pass through to personal tax returns

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5
Q

disadvantages of partnerships

A

partners are personally liable for business debts and obligations

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6
Q

corporation

A

legal entity itself, can sue or be sued, can own property and sell property
chartered or registered by the state
owners are shareholders who invest capital in exchange for shares of ownership, not liable for debts

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7
Q

C corp

A

owners have limited liability, can create different classes of stock to meet needs of investors
disad: owners accountable to shareholders first

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8
Q

B corp

A

for profit entity with a social mission

recognized in 26 states and DC

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9
Q

non-profit

A

non-profit with tax exempt status attractive for corporate investors who can deduct donations as business expense
NFP can’t pay dividends

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10
Q

LLC

A

enjoys limited liability, pass through tax benefits and continuity of life, can become a c-corp to be publicly traded

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11
Q

ads of trade secrets

A

broader scope of knowledge and info protected potentially, no requirement for disclosure

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12
Q

functions of a trademark

A

indicate the source or origin of goods or a service
assures consumers of the quality of goods bearing the mark
creates business goodwill and brand awareness

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13
Q

copyrights

A

fixed, original expression: ideas cannot be protected

ideaexpression

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14
Q

not copyright-able?

A

facts and ideas

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15
Q

not misappropriation if…

A

independently developed
information found on product
reverse engineering

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16
Q

virtual enterprise

A

getting traction quickly:

network of independent companies, suppliers and customers

17
Q

strategic alliances

A

team of businesses share resources and reduce costs; more like partnerships

18
Q

alternatives to conventional facilities

A

incubators, shared space, mobile locations, temporary tenant agreements

19
Q

organizational culture

A

personality of firm

creating culture easier than changing existing culture

20
Q

zappos

A

delivering wow with service
no job listing
stay humble

21
Q

human resource leasing

A

at startup phase consider leasing employees or using temporary services

22
Q

founders stock

A

stock issued to first shareholders of company or assigned to managers at start of company as compensation package

23
Q

alternatives to equity incentives

A

deferred composition plans
bonus plans
capital appreciation plans
profit sharing plans

24
Q

marketing plan

A

living guide to how a company wants to build customer relations over its life to satisfy its mission

25
advertising
focuses on non-price benefits, and targets end-users more a pull stategy creates relationship w/ customer, loyalty
26
promotion
more price or incentive focused strategy | push strategy
27
when to give away?
consider in an environment when difficult to gain customers attention, give away info or consulting, samples, when customers need to try the product
28
most probably sources of funding for startups
friends family fools
29
valley of death
stages between idea generation and product launch where risk is extremely high
30
early adopter stag
tech oriented people buy it, company needs cash for marketing
31
funding problem with social ventures
non-profits cannot offer equity | insurance firms and pension funds make cash deposits into community banks that lend to social ventures
32
angel investors
generally give 25-100K and seek 20-30 times their initial investment over 5 yrs
33
VC firm
generally wants stock and a seat on board of directors
34
non-dilutive funding sources
need funding but dont want to dilute ownership entrepreneurs can chose debt if available