Test 2

Question 1

Magic Window

Answer 1

is the belief of young kids around the age of 3 that the tv is like a magic window into the world. SHoes us the truth; By age 5 they begin to understand the difference between fiction and the news and can start to become sckeptical of reality of message; this is called adult discount-usually fully completed by age 12

Question 2

Six Dimensions of reality

Answer 2

Plausibility-could it happen
Typicality-does it usually happen
Factuality-is it accurate to the real world
Perceptual Persuasiveness-does it look real
Emotional Involvement-does the story suck you in
Narrative Consistency-does the story sequence make sense

Question 3

Next Step Reality

Answer 3

making a message real enough so that the audience finds value but a step away from literal reality so that they can capture the audeince’s attenstion

Question 4

How does ML influence one to decern if something is real or not

Answer 4

Ml makes you better appreciate media content; it develops your appropriate scketism; important because the border between real and fantasy is becoming smaller and smaller so next step reality makes us shift our question from what is real and what is fake to what elements are real and what real elements were left out

Question 5

Story formula

Answer 5

formula for telling stories; 30% action, 17% comedy, 13% good vs evil, 8% music, 12% love/sex/romance, 10% plot, 10% special effects used to keep the audience engaged

Question 6

Story Formula challenges due to medium

Answer 6

Songs: Must rely on perceptual channel of ears and audience cant see or read anything
Print: must rely on eyes and reading abilities of audience, must catch their eyes with words taht put a specific picture into their minds
Television: 2 Barriers are that there are commericals that are 4 mintues long multiple times throughout a show and that there are a number of other shows that are on that audience could flip to
TELEVISION MUST: keep the story simple so that if audience comes in at the middle fo the show they know who the characters are and whats going on; also must be able to keep the audience engaged and wanting more when a commerical comes and thus heighten attension right before the commerical; must keep the story fomula to achieve these two objecttives but also keep it fresh enough that people will see a difference in that specific show

Question 7

Content Analysis

Answer 7

measures media patterns, counts the number of occurance in a sample and generalize it to the population; main media pattern is that televesion demographic patterns are not the same as the real world and also people are presented with their stereotypes

Question 8

WHy content analysis is important to ML

Answer 8

these inconsistencies from the real world make us start to think that our real world is wrong and become confused with our world; since you cannot change the producers it is necessary to educate yourself on media literacy so you become more aware and sensitive to these types of patterns

Question 9

Key values depicted in entertainment messages

Answer 9

1. get all you can for yourself
2. win at all costs
3. violence is entertaining
4. Happiness is found in having things
5. Seek pleasure and avoid boredom

Question 10

WHat is the most important product of advertising

Answer 10

it is for people who have bought the product to think highly of this decision and want to buy it again; want people to be aware of the product

Question 11

How has advertising become more pervasive

Answer 11

on average a person is exposed to 15 ads per waking hour of their day; each year the money spent of ads grows; we do not realize how much ads we are exposed to and do not really care (dont see ads in a negative way)
EXAMPLES:
NEWSPAPER-60% is advertisments
RADIO- 18 minutes per hour of ads, some up to 40
TELEVISION-time of ads have increased, percentenage of programming given to ads is about 41%
SECOND BIG POINT We are active participate as an advitiser, logos on our stuff we wear and use

Question 12

Deconstructing a ad

Answer 12

LOOK at Sheet in yellow folder

Question 13

Text vs. Subtext

Answer 13

LOOK AT SHEET IN YELLOW FOLDER

Question 14

PRos and COns of advertising

Answer 14

Pros: shows us info about possible desires of ours, whats new, what we need, what deals there are
Cons: too much (exhaustive),gives us a materialistic mindset, too much money (wasteful, manipulative), deceptive

Question 15

Puffery and techniques

Answer 15

advertisement technique that gives the illusion to viewers are being given important info on product
Techniques:
comparison with unidentified other
Comparison with earlier product (its improved)!

Question 16

Proactive Perspective on Media Literacy

Answer 16

when the public becomes educated about risks in order to redcue effect

Question 17

Manifest effects vs process effects

Answer 17

manifest effects are observable to teh human eye (usuallly behavioral effects)
Process effects can not be seen by human eye (cognitive thoughts and attitudes)

Question 18

Individual Effects of Media

Answer 18

Cogntive
Behavioral -actions
Belief-Type-changes are beliefs on atttractiveness or human relationships
Attitudinal-judgement towards things
Emotional Type-makes us feel things (fear, sadness)
Physicological Type -raise our blood pressure, heart rate ect
Macro Type effect-effect society or organizations as a whole

Question 19

Baseline and Flucuation factors

Answer 19

Two keys that determine who is most suceptable to media messages
Baseline is the normal or average amount of risk a person takes, is establisted by long-term conditional, stays stable over time
Fluctuation Factors are things that cause a spike in teh amount of risk a person is willing to take

Question 20

Baseline Factors

Answer 20

Media exposure habits
Sociological Factors-amount of tiem spent with family and friends (makes fluc less likely to happen cause your risk is rooted in you very understood)
Lifestyle

Question 21

Main reason that you should expand your idea of media effects in regards to media literacy

Answer 21

Because it makes us more able to see it and be sensitive to it if we believe that the effects are all around us. Want to expand the idea of media effects from simply kids get swayed by media and that we are the ones in control of seeing media around us. By expanding we get more ready to see and deal with these ads and take a more proactive action on them

Question 22

Thrid Person effect and relation to media violence

Answer 22

Belief that others are indanger of being effected by media violence but you are not; results from idea that few people believe they behave aggressivley; greatly over look verbal violence

Question 23

3 faulty beliefs of public on media violence

Answer 23

1. there is too much violence on tv (faulty because it is actuallya underestimation of the amount of violence; due to narrow conception of what violence is; limited to physical violence; believe violence is only when a character is seen in a graphic pain; humor is a camoflauge to violence)
2. the amount and not the context of media violence is the problem(viiolence is glamorized and seen as a good way to handle problems and is justified-this is the problem)
3. Others are effected by media violence but i am not (thrid person effect; dont believe we behave aggressively and greatly over look verbal violence

Question 24

EFfects due to Media Violence

Answer 24

Immediate effects:
Behaviroal Effects: coping of behavior, attraction to violence
Physiological EFfect: arouses people, raises their blood pressure, heart rate
Emotional Effect: Fear, anxiety, ect
Attitudinal Effect: Drop in sympathetic attitude, change of judgement
Cognitive Effect: violence is funny or does not get punished
Long Term EFffects:
Behavioral: eventually breaks down your resistance to killing
Emotional: desynthesized to killing, no more awe or wonder
Physicological: stop feeling the fight or flight natural responses