Test 2 Flashcards
Planning
-Choosing a goal
-developing a strategy to achieve that goal
Benefits of planning
-intensifies efforts
-leads to persistence
-provides direction
-encourages the development of tasks/strategies
-works for companies/individuals
Goal Commitment
Determination to achieve a goal
Goal Commitment Techniques
-Setting goals participatively
-Making the goal public
-Obtaining top management support
Proximal Goals
short-term/subgoals
Distal Goals
long-term or primary goals
Strategic Plans
-Overall company plans
-clarify how the company will serve customers and position itself against competitors
-over two to five years
-Top management
Tactical Plans
-Plans created and implemented by middle managers
-direct behavior, efforts, and attention
-over six months to two years
Operational Plans
-Day to day plans
-developed and implemented by lower-level managers
-producing or delivering the organization’s products and services
-over a 30 day to 6 month period
Type of Operational Plans
-single use
-standing plans
-budgets
Standing Plans
Plans used repeatedly to handle frequently recurring events
Decision Making
process of choosing a solution from available alternatives
Rational Decision Making
-Systematic process
-defining problems
-evaluating alternatives
-choosing optimal solutions
Rational Decision Making Steps
1.) define the problem
2.) identify decision criteria
3.) weigh the criteria
4.) generate alternative courses of action
5.) evaluate each alternative against each criterion systematically
6.) compute the optimal decision
Two ways to weigh the criteria
-Absolute comparison (compared to standard)
-Relative comparison (compared to one another)
Rational Decision Making Limits
-Managers don’t operate in a perfect world with no restraints
-Makes it difficult to maximize decisions
-Maximize
-Satisfying
Maximize (Rational Decision Making)
choosing best alternative
Satisfying (Rational Decision Making)
choosing a “good enough” alternative
Resources
-The assets and knowledge used by an organization
-Improves effectiveness/efficiency
-Creates and sustains competitive advantage
Competitive Advantage
Providing greater value for customers than competitors can
Strategy-making process steps
1.) Assess need for strategic change
2.) Conduct situational analysis (SWOT)
3.) Choose strategic alternatives
Competitive Inertia
A reluctance to change strategies or competitive practices that have been successful in the past
Strategic Alternatives
-Managers should choose a risk avoiding strategy/risk seeking strategy
- based on whether the company falls above or below strategic reference points
SWOT
-assessment of the strengths and weaknesses in an organization’s internal environment
-opportunities and threats in its external environment.
Distinctive Competence
What a company can make, do, or perform better than its competitors
Portfolio Strategies
A corporate level strategy that minimizes risk
-diversifying investment among various businesses or product lines
Diversification (Portfolio)
-A strategy for reducing risk
-buying a variety of items
-failure of one stock or one business does not doom the entire portfolio
Boston Consulting Group (BCG)
-BCG categorizes a corporation’s businesses by growth rate and relative market share
-helps managers decide how to invest corporate funds
BCG Categorization
-Question mark
-Cash cow
-Dog
-Stars
Question Mark (BCG)
-small market share
-high market growth