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Consumer Behavior > Test #2 > Flashcards

Test #2 Flashcards

1
Q

Our favorite brands and products that we consume help us define our social identity are know as?

A

Consumption constellations

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2
Q

What’s it called when someone evaluates his/her appearance based on the appearances of people depicted in ads?

A

Social comparison

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3
Q

_________ are the beliefs a person holds about his own attributes and how he or she evaluates their self on those qualities

A

Self concept

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4
Q

______ products feature shapes and colors associates with one gender?

A

Sex-typed

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5
Q

What is it called when someone purchases items to help him overcome self esteeem issues?

A

Compensatory consumption

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6
Q

Define self-esteem

A

emotional reaction to self concept

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7
Q

Define low self esteem

A

Think they will NOT perform well - avoiding failure

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8
Q

Define high self esteem

A

Think they WILL perform well - take risks

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9
Q

What triggers social comparison?

A

Ads and models using products

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10
Q

Self-image congruence theory

A

We choose products when attributes matches the self

Would I still buy the same branded clothing if no one saw me

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11
Q

Loss aversion

A

People hate losing more then winning

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12
Q

Frauds work highlights the potential of ______ that influences our purchases.

A. Rational thinking
B. Deviant behaviors
C. Conscious motives
D. Unconscious motives

A

D. Unconscious motives

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13
Q

Making negative remarks about someone’s hobby to get them to react is called ______

A. Minimal group paradigm
B. Social identity threat
C. Convergent style of thinking
D. In group bias

A

B. Social identity threat ****

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14
Q

Providing support for your aging parents is a part of what?

  1. Life course model
  2. Sandwich generation
  3. Parental yeliding generation
  4. DINK generation
A
  1. Sandwich generation
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15
Q

Naming your car and talking to friends about the personality traits her car has is ______ the car.

  1. Archetyped
  2. Branded
  3. Repositioned
  4. Anthropomorphized
A
  1. Anthropomorphized
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16
Q

An age ______ consists of people of similar ages who have undergone similar experiences.

  1. Culture
  2. Paradigm
  3. Cohort
  4. Model
A
  1. Cohort
17
Q

Marketers use results from AIQ surveys to accomplish all of these except to ______

A. Create new view of market
B. Define target markets
C. Overcome time poverty
D. Position a product

A

C. Overcome time poverty

18
Q

A large body of research has shown that when consumers access their ______, they evaluate the source of the persuasion attempt less favorably and they are less likely to get persuaded.

A. Peripheral route
B. Cognitive memory
C. Reflected glory
D. Persuasion knowledge

A

D. Persuasion knowledge

Consumer Behavior (1 decks)

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