Test 2 Flashcards
Test 2
Perception
A cognitive process that enables us to interpret and understand our surroundings
Attention
to select the information form the environment
Salience
How much an object/stimuli stands out
Bottom-Up
characteristics of the objects
Examples of Bottom-Up
Brightness, Rarity, Novelty, intensity, & motion
Top-Down
Characteristics of the Perceiver
Examples of Top-Down
Goals, motivation, and biases
Categorization
The process of organizing people and objects into preconceived categories that are stored in our long-term memory
Stereotyping
Assigning traits to people based on social category membership
Attribution Process
Deciding wether an observed behavior or event is caused by internal or external factors
Correspondent Inferences
Judgment wether people’s charcter correspond to what we have observed in their actions
Fundamental Attribution Error
The tendency to perceive the causes of another person’s actions as different from the causes of your personal actions
Self-Serving Bias
When something good happens, you attribute it to internal factors
Conformation Bias
The tendency to screen out information that is contradictory to decisions, beliefs, values, and assumptions, and readily accept information that is confirming
Availability Bias
Judgements are affected based upon what most readily comes into a person’s mind
Contrast Effects
Making a comparison based upon what happened just before we make a decision or judgement
Self-Fulling Prophecy
The tendency for someone’s expectations about another to cause that individual to behave in a manner consistent with those expectations
Halo Effect
Occurs when a person makes a general assessment of another person or object, and then uses this general impression to interpret everything else about that person or object
False-Consensus Effect
When people overestimate the extent to which others have similar beliefs or behaviors to their own
Primary Effect
The tendency to quickly form an opinion of people on the basis of the first information we received about them
Recency Effect
The tendency for most recent items or experiences to be remembered best
Complexity (Self-Concept)
The number of distinct and important roles or identities that people percieve
Consistency (Self-Concept)
the degree of compatibility
Clarity (Self-Concept)
The degree to which you have clear, confidently defined, and stable self-conception
Self-Esteem
extent to which you like, respect, and are satisfied with yourself
Self-Efficacy
a belief that you can successfully complete a task
Locus of Control
your general belief about the amount of control you have over personal life events
Subjective Expected Utility
The probability of satisfaction from choosing an alternative
Bounded Rationality
the way that humans make decisions that depart from perfect economic rationality since we are limited by our mental capacity, the information available to us, and time
Maximizing
seeking the best option through an exhaustive search through alternatives
Sacrifice
Not doing something because the alternative was chosen
Intuition
The ability to know when a problem or opportunity exist to select the best course of action without consciously reasoning
Action Scripts
programmed decision routines that speed up our responses to pattern (mis)matches
Implicit Favorite
The preferred alternative
Conformation Bias
the tendency to interpret new evidence as confirmation of one’s existing beliefs or theories.
Availability Heuristic
make decision based on what is easier to count or imagine
Anchoring and Adjustment Heuristic
influenced by initial anchor points given
Escalation of Commitment
generally tend to be overconfident about estimates or forecasts
Suck Cost Fallacy
sticking with a losing or failed venture because you’ve already invested a significant amount of time, money, or other resources that you can’t get back