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Tourism Test 2 > Test 2 > Flashcards

Test 2 Flashcards

0
Q

4 stars?

A

Concierge and valet

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1
Q

Hotel that standardized hotels across the US.

A

Holiday inn

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2
Q

Guest speakers were from where?

A

San Luis

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3
Q

How are things priced?

A

Yield management

  • service capacity is fixed
  • inventory is perishable
  • demand is segmented
  • demand fluctuates
  • Internet allows for fine tuning of prices
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4
Q

Age, gender, income, and zip code…what kind of segmentation

A

Demographic

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5
Q

This organization rated the Aggie Inn in BCS as a 3 star hotel?

A

The AAA American Automotive association

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6
Q

Segmentation that strives to match personality to brand

A

Psycographic

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7
Q

Where is the easiest place to find demographic data?

A

Census

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8
Q

Something created for a narrow market

A

A niche market

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9
Q

Segments are good if they are…

A 
Definable
 Measurable
  Sustainable
    Substantial
     Accessible
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10
Q

Shoulder season?

A

Between peak and off seasons

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11
Q

If you go somewhere for one reason, and you go to something after, what is this called?

A

Secondary attraction

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12
Q

Nodal

A

When something couldn’t exist outside of its current environment.

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13
Q

Industrial attractions

A

Hershey, Cadbury, blue bell, celestial seasonings, and Guinness

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14
Q

Butlers life cycle

A 
Intro
 Growth
   Maturation
    Stagnation
     Rejuvenation
      Decline
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15
Q

A measure of how genuine an attraction is

A

Authenticity

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16
Q

Poorly trained employees?

A

Threat (SWOT)

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17
Q

Affect

A

What and how you feel about experiencing something, despite what others tell you

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18
Q

Arrive a guest, leave a legend…

A

Example of induced imagery

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19
Q

3 ways to enhance perception of a destination

A

Marketing
Word of mouth
1st hand experiences

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20
Q

Intermodal

A

Requiring many methods of transportation per 1 trip

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21
Q

Shopping malls?

A

Entertainments attractions?

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22
Q

Mountains, beaches, and road systems

A

Physical geography

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23
Q

Airline regulation effects?

A

Competitive pricing
Hub and spoke routes
Airline regulation marketing
Frequent flyer programs

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24
Q

Herat university

A

The university we have partnered with

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25
Q

Bed and breakfast

A

Started in Europe

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26
Q

60 countries
Young hikers
Time shares
Good for psychicentrics

A

Hostels

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27
Q

Conference center

A

Strict staff

Essential for seasonal places

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28
Q

Forbes
AAA
only in US, CANANDA, MEXICO, CARRIBEAN

A

Rating

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29
Q

Hotel room pricing

A

Hotel/room location
Season and length of stay
Corporate, convention, and group rates
Taxes and service charges

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30
Q

Hub and spoke system

A

Hub: central
Spoke:

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31
Q

Airline deregulation

A

1978

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32
Q

Two most reputable companies that rank accommodations

A

Forbes travel guide

American automotive association

33
Q

4 ways to segment a target market

A

Demographic, psycographic, geographic, behavioral

34
Q

AIO

A

Activities
Interests
Opinions

35
Q

Val’s /ark leisure categories

A 
Strivers
Achievers
Pressureds
Adapters
Traditionals
36
Q

Venues?

A

Where events are held

37
Q

Event.

A

Temp. Event

38
Q

Attraction

39
Q 
Cultural/heritage
 Natural
  Events
   Recreation
    Entertainment
A

Classification of attractions

40
Q

Habituals

A

Best suited for stay cations

41
Q

LaSalle hotels down for 3 months

42
Q

12th man museum opens

43
Q

3 elements travelers need for good vacation

A

Accommodation
Transportation
Entertainment

44
Q

1st hotel

A

Statlet hotel 1908 buffalo

45
Q

5 types of accommodations

A 
Bed and breakfast
 Hostels
  Timeshares
    Conferences centers
     Campgrounds and rv
46
Q

Functional
Clean
Comfortable

47
Q

Two star

A

Enhancements in quality

48
Q

3 stars

A

Marked upgrade in attributes/services

49
Q

5 stars

A

Properties renowned and flawless

50
Q

Ways to attract tourists

A

Different attraction offered seasonally
Promotional pricing
Season passes
Different target markets

51
Q

Butlers life cycle

A 
Exploration/introduction
Growth/development
Maturation
 -decline
 -stagnation
 -rejuvenation
52
Q

Weaver and Lawton did what?

A

Creators of the attraction attribution scale

53
Q

Private?

A

Operates for self interest and profit

54
Q

Spacial

A

Areal vs. nodal

55
Q

Scarcity

A

Found in only place

56
Q

Accessibility

A 
Ease of finding location
 Opening hours
   Season
    Cost
     Age
      Or skill limitations
57
Q

Public

A

Operated for the well being of the community

58
Q

USP

A

Unique Selling Point

59
Q

Affective

A

Touch emotions and create feelings

60
Q

6 things marketing can do.q

A 
Perception
Cognitive
Affective
Persuasion
Transformation
Behavior
61
Q

Organic images

A

What you see, friends, word of mouth

62
Q

SWOT

A

Strength -can help objectives
Weakness- internal, negative limitations
Opportunities- external positive exploit to advantage
Threats- external negative May challenge performance

63
Q

Europe and Asia uses…?

A

The rail service

64
Q

Fixed service capacity

A

Can only hold a certain amount of people

65
Q

Demand fluctuation

A

Discounts on low demand flights…based on holiday seasons

66
Q

Internet tuning

A

Advanced purchases
Fare lock
Bargain sites
Hotel packaging

67
Q

Negative effects of deregulation

A

Higher chance of bankruptcy

Loss of jobs

68
Q

Airport codes

A

Began in the 30’s
NWS started naming
2 letters for airline
3 letters for airport

69
Q

SMERF

A 
Social
Military
Education
Religios
Fraternal
70
Q

MICE

A

Meeting
Incentive
Convention
Expo

71
Q

Shannon overby?

A

Convention and visitors bureau

72
Q

3 target markets

For CVB

A

Business
Leisure
Sport

73
Q

Hotel occupancy tax

A

Main source of funding for CVB

74
Q

Name 1 thing you have learned from afghan culture

A

Nflkarsjb kbhjdat

75
Q

Identify main things marketing of your destination or attraction should emphasize

A

Khgfhbvfdkhb

76
Q

Name a tangible and intangible product of your culture

A

Logjams lobster

77
Q

Cognition
Affect
Conation

A

Influenced by the way, you are raised

Feeling, hardest image to change

Behavior

78
Q

What are the benefits of finding where your business falls on the attraction attribute scale

A

Libyans

I hotly tilt

79
Q

8 measurable attraction attributes

A 
Ownership
Orientation
Spacial configuration
Authenticity
Scarcity
Status
Caring capacity
Accessibility
Market
Image

Tourism Test 2 (1 decks)

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