Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

cons bus > test 2 > Flashcards

test 2 Flashcards

1
Q

objective, factual environment

A

actual enviornment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

small scale
focus on marketing strategy

A

micro enviornment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

large scale
climate - economic - political

A

Macro environment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

people interpret environment differently

A

perceived environment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

culture, subculture, and social class

A

Macro social envi

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

families and reference groups

A

Micro social envi

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

time - release dates, timing of advertising
weather - seasonal related items
lighting - affects consumption items

A

physical environment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

information contact and communication

A

Information acquisition:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

store contact and product contact

A

Shopping:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

funds access and transaction

A

Purchasing:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

how consumers are consuming the stuff you make

A

Consumption –

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

how consumers throw away what you’re making

A

Disposition –

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

when people in a culture determined that certain words/actions/things mean certain things

A

shared meaning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

difference between high-ranking people and lower-ranking people

Low power-distance = WEST
high power-distance = EAST

A

power-distance

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

learning about the culture through literature

A

Content analysis

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

putting yourself directly in the culture

A

Ethnographic fieldwork

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

directly using surveys to rank things

A

Direct measures of values:

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

a group that can influence what people do or think

A

reference group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

a clearly specified structure (president)

A

formal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

don’t have structure (family)

A

Informal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

groups involve direct, face-to-face interactions

A

Primary reference groups

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

don’t see them directly (tech alumni club)

A

Secondary reference group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

formaly join this refrence group

A

Membership reference group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

aspire to join this reference group

A

Aspirational reference group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

bad reference group (heroin addict)

A

Dissociative reference group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

you think a person from a
reference group knows more than you
(Influence)

A

Informational Influence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

get you to do because they can give out rewards or punishments
(Influence)

A

Utilitarian influence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

Association with those groups allows you to express who you are
(Influence)

A

Value-expressive influence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

people who bring info to family

A

influencers in family

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

control flow on info to family (no social media)

A

gatekeepers in family

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

Decide what to buy

A

Deciders in family

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

put up the money

A

Buyers in family

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
33
Q

use the products/service

A

users in family

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
34
Q

get rid of product/service

A

Disposers in family

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
35
Q

a family teaching you how to be a consumer

A

Consumer Socialization

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
36
Q

knowledge on a subject (knowing more)
(influence strategy)

A

Expert family influence strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
37
Q

making decision based on tradition not knowledge
(influence strategy)

A

Legitimate family influence strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
38
Q

do for me I do for you
(influence strategy)

A

Bargaining family influence strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
39
Q

– not explicate bargaining – understood reward (not said)
– refers to the fact that you don’t do anything for a reward just to do if to the family
(influence strategy)

A

reward/referent family influence strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
40
Q

use of emotion to get what you want (silent treatment)
(influence strategy)

A

emotional family influence strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
41
Q

deceiving
- managing other people view of you AND getting what you want
- maintaining positive image in other people’s eyes
(influence strategy)

A

impression management family influence strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
42
Q

channels take raw material and put them into the form’s consumers want
Ex. – Nike shoe customizations
(Channels of Distribution )

A

form utility
Channels of Distribution

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
43
Q

getting products at the time consumers want
Ex. – amazon same day delivery
(Channels of Distribution )

A

time utility
Channels of Distribution

44
Q

allow to deliver things at places consumers want it
Ex. – Delivery (subway vs jimmy johns)
(Channels of Distribution )

A

Place utility
Channels of Distribution

45
Q

how hard or easy it is to give money (forms of money)
Ex. – car dealerships are hard to pay for in cash
Ex. – apple pay is high possession
(Channels of Distribution )

A

Possession utility
Channels of Distribution

46
Q

Cognition – Perceptions and attitudes based on sensations
(Affect and Cognition)

A

store image
Affect and Cognition

47
Q

Affect – A model of store atmosphere effects
(Affect and Cognition)

A

store atmosphere
Affect and Cognition

48
Q

(approach)

A

physical (approach)

49
Q

looking around
(approach)

A

exploration approach

50
Q

(approach)

A

communication approach

51
Q

are you coming back
(approach)

A

performance approach

52
Q

pleasure
(approach)

A

increase approach

53
Q

how conformable you are shopping for a thing (no effect on approach)

A

dominance

54
Q

may be negative or positive approach (multiplier for pleasure)

A

arousal

55
Q
  • store contact - locating, traveling, entering
  • store loyalty
    –Repeat patronage intentions and behavior
    –What induces loyalty – unannounced sales – reward programs (loyalty)
A

store behavior

56
Q

location
(location models)

A

store environment
location models

57
Q

things consumers want in a store
(location models)

A

checklist
location models

58
Q

comparing similar stores and assuming they would perform similar in each others location
(location models)

A

analog
location models

59
Q

compiling data and creating predictive model to find profit
(location models)

A

regression
location models

60
Q

the scope of the size of a place you’re considering (southeast VA) (multiple shops)
(location models)

A

location allocation
location models

61
Q

straight line is stores
-Pros
——-orderly
——-leads to more customer feedback (know where customers service is)
——-cheaper to maintain
-Cons
——-less likely to find different things (browse)
——-less aesthetically pleasing

A

Grid
store layout

62
Q

complex sporadic layout
-Pros
——wonder around more
more impulse purchasing
——-more creative
Cons
Overwhelming (Messy)(confusing)
Less uniform
More expensive

A

Free form
store layout

63
Q

what you sell might influence the strategy you use
(channel strategy)

A

Commodity
channel strategy

64
Q

conditions that are happening
(channel strategy)

A

conditions
channel strategy

65
Q

what other people are ding in the field
(channel strategy)

A

competition
channel strategy

66
Q

how much deliveries are
(channel strategy)

A

costs
channel strategy

67
Q

how wide the channels go
(channel strategy)

A

coverage
channel strategy

68
Q

what are you good at (online?)
(channel strategy)

A

competence
channel strategy

69
Q

how much control over the channel
(directly to consumers)
(Middle man)
(channel strategy)

A

control
channel strategy

70
Q

the image of the middle man needs to match
(channel strategy)

A

Characteristics of intermediaries
channel strategy

71
Q

feelings

A

affect

72
Q

highest level – joy love fear guilt
(Types of Affective Response )

A

emotions
Types of Affective Response

73
Q

same as emotions but a little less
(Types of Affective Response )

A

specific feeling
Types of Affective Response

74
Q

they aren’t as prominent
(Types of Affective Response )

A

moods
Types of Affective Response

75
Q

more based on thoughts
(Types of Affective Response )

A

evaluations
Types of Affective Response

76
Q

how a person is feeling communicates things to others
(affect functions )

A

communication
affect functions

77
Q

when perusing goals the positive or negative emotions
(affect functions )

A

goal feedback
affect functions

78
Q

when your feelings tell you the opinions on other things
- if you like someone on a first impression (gut choice)
(affect functions )

A

information
affect functions

79
Q

mood dictating how you feel about unrelated things
(affect functions )

A

modifying motivations and behavior
affect functions

80
Q

something happens (not planned)
(affect characteristics )

A

reactive
affect characteristics

81
Q

no control on if it happens or not
(affect characteristics )

A

little direct control
affect characteristics

82
Q

felt physically
affect characteristics

A

you feel emotions

83
Q

cup is good
(affect characteristics )

A

responds to any stimulus
affect characteristics

84
Q

can be felt from day one
(baby happy)
(affect characteristics )

A

can be learned
affect characteristics

85
Q

thinking

A

Cognition

86
Q

figuring out how to solve a problem or achieve a goal
(Functions of Cognitive System )

A

Planning
Functions of Cognitive System

87
Q

interpreting things in your environment
(Functions of Cognitive System )

A

Understanding
Functions of Cognitive System

88
Q

attaching a good or bad tag to different aspects in environment
(Functions of Cognitive System )

A

Evaluating
Functions of Cognitive System

89
Q

choosing options based on evaluations
(Functions of Cognitive System )

A

Deciding
Functions of Cognitive System

90
Q

what your brain is doing in all cognition system steps
(Functions of Cognitive System )

A

thinking
Functions of Cognitive System

91
Q

first thing that pops into head
(Characteristics of Cognitive System )

A

Activation from memory
Characteristics of Cognitive System

92
Q

secondary things related to first thing seen
(Characteristics of Cognitive System )

A

spreading activation
Characteristics of Cognitive System

93
Q

thoughts that happen when you see something
(Characteristics of Cognitive System )

A

Can be outside consciousness and automatic
Characteristics of Cognitive System

94
Q

brain cant store everything
(Characteristics of Cognitive System )

A

Limited capacity
Characteristics of Cognitive System

95
Q

what you pay attention to and how you comprehend then
Attention
Comprehension

A

Interpretation of environment

96
Q

Semantic
Episodic

A

General knowledge

97
Q

refers to meanings (coke has sugar)

A

Semantic

98
Q

involves stories in your life

A

Episodic

99
Q

How to do something – (instructions

A

)Procedural knowledge

100
Q

a network of semantic/episodic info

A

Schema

101
Q

web of procedural information

A

Script

102
Q

knowing nothing about a topic and gathering info
(type of cognitive learning)

A

Accretion
type of cognitive learning

103
Q

starting to create structure form accretion stage (categories)
(type of cognitive learning)

A

Tuning
type of cognitive learning

104
Q

decide to breakdown the categories that you made in the tuning stage and recreate the categories
(type of cognitive learning)

A

Restructuring
type of cognitive learning

105
Q

small scale
focus on marketing strategy

A

micro enviornment

cons bus (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions