Test #2 Flashcards
ethos
character
ethos example
dancing with the stars, an opportunity for celebrities to redeem themselves in society
pathos
appeal to emotion
pathos example
Sarah McLoughlin in the arms of the angels puppy video appeals to the emotions more than a phone call to donate
logos
logic and reason
logos example
Larry Fitzgerald, Tyler Boyd, Aaron Donald, James Connor- all pro football players took his class so if you take his class you’ll be a pro athlete
1920s-1940s
radio and tv expand interest in communication, concern with propaganda, yale studies
three communication codes
verbal, paralanguage, and non-verbal
verbal codes
spoke and written words
paralanguage
vocal but non-verbal behavior, separation of words
non-verbal
non-linguistic communication; anything that could be apart of the message apart from the vocalics
data example
65-93% of meaning attributed to non-verbal communication
characteristics of non-verbal communication
NV CX is ambiguous, primarily attitudinal (affective), and culture bound
example of culture bound
whether you offer to give someone a handshake is culturally bound
double bind
when you receive two contradicting messages
double bind example
“this page is left intentionally blank”, but there are words on the page so what is actually true
11 types of non-verbal communication
chronemics, cosmetics, costuming, haptics, objectics, oculesics, olfactics, organismics, kinesics, proxemics, and vocalics
chronemics
dealing with time, what it means to be on time or to be late
cosmetics
anything we do to adorn or enhance the physical appearance
costuming
has to do with clothing; what do our clothes say about us
haptics
has to deal with touch; who was touched, who is touching who