test 2 Flashcards
Public Opinions
Attitudes people have about issues, leaders, and political events.
Political Socialization
The process by which we learn our political orientations and allegiances.
Process about which underlying political beliefs are formed. It’s transferring of basic values from one generation to the next.
Key Agents of Socialization
Family, teachers, churches-religious leaders, social media influencers, peers, clubs, organizations, local govt, media in general.
Straw Polls
Polls that attempt to determine who is ahead in a political race.
Pseudo polls
Fake polls.
Self selection - respondent select themselves into the survey instead of being selected randomly.
Pushpolls - form of negative campaigning that masquerades as real polling, trying to elect a specific response.
Campaign polls
Polling to see if candidates can win election or reelection.
Benchmark - Initial poll on a candidate to gauge now well known they are and what issues are associable to them.
Tracking Polls - measuring change in public opinions over time. parties trade narrative.
Exit polling - polls conducted on election day by parties/ or media outlets intercepting voters as they come out of the booth.
Partisanship
loyalty to a political cause or party.
Rational ignorance
the state of being uninformed about politics because of the cost in time and energy.
Push polls
polls that ask for reactions to hypothetical, often false, information in order to manipulate public opinion.
Exit Polls
Election-related questions asked for voters right after they vote.
National Polls
Representative surveys from across the country.
Less useful
Increasingly, were seeing old media outlets cooperate these polls.
Poll
Survey of a given population on an issue at a particular point in time.
Literacy Digest
Publication conducting early presidential preference polls in an unscientific manner.
Sampling frame
A designated group of people from whom a set of poll respondents is randomly selected.
Determine a population - targeting a group of people whose opinions are of interest and about whom information is desired.
Who do you want your sample to reflect?
Those living in district or state, those registered to vote, those likely to vote.
Polling 101
Consider timing of survey.
Construct poll - watch for question design - framing effects and response order.
Conduct survey 1000-1500 optimum.
Determine margin of error - statistical calculation of difference in results between poll of the entire population +or- 3 points.
Influencing our opinions
Sources of division or splits -
Economic self-interest
political differences come from asking what’s in it for me.
Economic self-interest
Political differences come from asking what’s in it for me.
Education
The more educated one is the more likely they are to vote. A number of political orientations change as a person attains more education.
Partisanship and Ideology
Much of the division in contemporary American public opinion can be described in ideological (liberal or conservative) or partisan (Democrat or Republican) terms.
Democratic enlightment
People’s ability to hold democratic beliefs, including the acceptance that politics is about compromise.
Democratic engagement
People’s ability to understand their own interests and how to pursue those interests in govt.