Test Flashcards
- When internationalisating companies are subject to some conflicting, opposing forces:
The need to manage investments (cost), coordinate decisions and adapt to local
tastes. So it is about localising vs standardising (efficiency)
The need to manage decisions, delegate decisions and adapt to local tastes
None of the rest
The need to manage sales, coordinate decisions and study local tastes
The need to manage investments (cost), coordinate decisions and adapt to local
tastes. So it is about localising vs standardising (efficiency)
- When internationalisating companies are subject to some conflicting, opposing forces:
The need to manage investments (cost), coordinate decisions and adapt to local tastes. So it
is about localising vs standardising (efficiency)
The need to manage decisions, delegate decisions and adapt to local tastes
None of the rest
The need to manage sales, coordinate decisions and study local tastes
The need to manage decisions, delegate decisions and adapt to local tastes
- Choose the right statement with regards to strategy and structure:
Structure always follows strategy
They are not directly related but a manager has to fix both
Structure is more important than strategy
Strategy always follows structure
Strategy and Structure are interconnected in a two way (reciprocal) relationship
Strategy and Structure are interconnected in a two way (reciprocal) relationship
- Gemawat’s CAGE framwork has 4 dimensions, what are they?
Culture, Administration, Geography, Economic
Culture, Authority, Geography, Economic
Competition, Authority, Geography, Equivalence
None of the rest
Culture, Administration, Geography, Economic
- What term is used for a situation where a company has diversified beyond its current
products and markets, but within its existing capabilities?
Synergy
Stretched capability
Related diversification
Market penetration
Related diversification
- According to Hofstede, Masculinity/Femininity dimension of culture refers to:
The different sports countries play
The different and diverse values that a country or culture may consider important
Competiton and cooperation
None of the options
The different and diverse values that a country or culture may consider importan
- Which of the following best defines a Strategic Business Unit (SBU)?
A corporation’ autonomous division that has its own manager and its own budget
An organisation’s ability to develop and change its competences
A product line independent from the mother company
A new venture created to exploit vertical integration synergies
A corporations’ independent subsidiaries across different countrie
A corporation’ autonomous division that has its own manager and its own budge
- Which of the following best defines a Strategic Business Unit (SBU)?
A corporation’ autonomous division that has its own manager and its own budget
An organisation’s ability to develop and change its competences
A product line independent from the mother company
A new venture created to exploit vertical integration synergies
A corporations’ independent subsidiaries across different countrie
A corporation’ autonomous division that has its own manager and its own budget
- Choose the right statements below discussing the difference between
differentiation and diversification? (there is more than one correct answer)
Through diversification a company creates a new product line and by differentiation
approach it decides to provide a unique approach upon a price premium
Differentiation is a competitive level strategy
Diversification is a corporate level strategy
Diversification deals with the creation of a new Strategic Business Unit into a new
market
Differentiation is a competitive level strategy
Diversification is a corporate level strategy
- According to the Strategic Clock theory an organisation:
Can move from low cost towards differentiation strategy but not suggested to do
the opposite
Builds a competitive advantage based on reducing costs ‘‘around the clock’’
constantly
Rock around the clock (it’s like dancing) – honestly now, do not choose me
Can move from differentiation to low cost strategy but not suggested to do the
opposite
Should change its strategies in frequent intervals like a clock
Can move from low cost towards differentiation strategy but not suggested to do
the opposite
- Which of the TWO following are (or were) good examples of a Blue Ocean
Strategy?
Ferrari Cars
Gucci Handbags
AirBnB (the company that connects people who need a short stay with people that
have a place to rent)
Cirque du Soleil
Emirate Airlines
AirBnB (the company that connects people who need a short stay with people that
have a place to rent)
Cirque du Soleil
- Corporate strategy deals with (there is more than one correct answer):
The ability of a corporation to create or acquire new SBUs
Deciding in which markets a corporation should operate or not
Highest level of decision making
The ability of a corporation to create a synergy effect with its SBUs (Strategic
Business Units)
Making decisions on low cost and differentiation approaches
The ability of a corporation to create or acquire new SBUs
Deciding in which markets a corporation should operate or not
Highest level of decision making
The ability of a corporation to create a synergy effect with its SBUs (Strategic
Business Units
- Choose the one most important issue as to why an horizontal integration might
fail:
Incompatible and different cultures of the two companies
Lack of proper planning
Poor valuation of the merger/acquisition
Poor implementing skills
Poor valuation of the merger/acquisition
- Differentiation means:
A firm has an opinion about buyer power that differs from the opinion of its main
competitor
A firm merely strives to make its product offerings differ from those of its
competitors
A firm strives to make its product offerings differ from those of its competitors,
under the premise that customers value this difference. For that reason they are
willing to pay a price premium.
A firm strives to achieve a difference between its own profitability compared with the
profitability of its main competitor
A firm strives to make its product offerings differ from those of its competitors,
under the premise that customers value this difference. For that reason they are
willing to pay a price premium.
- In terms of foreign market entry, creating a wholly owned subsidiary implies:
High levels of risk
High levels of control
High levels of commitment
All of the above
All of the above
- Which of the following THREE are Corporate Growth Strategies ?
Differentiation
Vertical Integration
Strategic Alliance
Rectification
Horizontal Integration
Divesture
Market Penetration
Vertical Integration
Horizontal Integration
Market Penetration
- The usefulness of Evaluation Tools is that…(TWO correct answers):
Actually, they are not that useful; it is sufficient for firms to analyse the internal
environment (resource-based view) and the external environment (Porter)
They help decision-makers to reflect even after a strategy has been implemented
and the success or failure has become evident
They help decision-makers to look ahead, before a strategy is to be rolled out
None of the above
Pfff, sick and tired of this test. If you choose me , you lose about 1.4 points but you
do it consciously as an act of mini rebelion.
Seriously, were you actually attracted by the above argument? Don’t choose me.
They help decision-makers to reflect even after a strategy has been implemented
and the success or failure has become evident
They help decision-makers to look ahead, before a strategy is to be rolled out
- How did Ryanrair become the third most profitable airline in the world?
By business process re-engineering and maximising capacity utilisation
By allowing customers to choose their own seats on the flight rather than having an
allocated seat number
By maintaining a social and environmental strategy
By centralising head office jobs and combining employee roles to improve staff
efficiency
By business process re-engineering and maximising capacity utilisation
- Inertia seems to be a major reason of why companies and people do not want to
change. This is because inertia is:
It keeps people hyper-active and makes them unable to think or reflect
Is what Millennials are after so as to have a meaningful but easy life
See the movie ‘‘Scrooged’‘-really nice for Christmas.
Causing us the illusion of safety and makes it difficult to perceive anything outside
our ‘‘bubble’’ of reality.
It helps you control everything
Causing us the illusion of safety and makes it difficult to perceive anything outside
our ‘‘bubble’’ of reality.
- Tesla has recently announced plans to open a factory in China, to sell Tesla
electric vehicles to Chinese customers. The factory will be wholly owned by Tesla
and paid for by Tesla’s international investors. The entry mode that best describes
Tesla’s international China strategy is:
Wheeling and dealing
Foreign direct investment (FDI)
Exporting
Licensing
Joint ventures and alliances
Foreign direct investment (FDI)
- Horizontal integration is:
Smile, you are doing ok- don’t worry.
Development into activities concerned with the outputs from the company’s current
business
Development into activities that are not related with the inputs into the company’s
current business
Differentiation of products and services according to a price premium.
Development into activities which are competitive (or even complementary) to the
present activities
Development into activities concerned with the outputs from the company’s current
business
- In simple words, what is strategy (choose all that apply)?
A course of action for achieving an organisation’s purpose
Strategy can only be about eliminating competition
Strategy is a course on my program of study (yes, I am correct as well)
What to achieve, and how to get there
A course of action for achieving an organisation’s purpose
What to achieve, and how to get there
- Which TWO of the following reasons (benefits) explain why unrelated
diversification strategy is useful?
To exploit financial synergies
Where there is great business unit complexity
To spread the investment risk
Where it can also forward integrate
A great idea by the manager
To exploit financial synergies
To spread the investment risk
- What are the THREE key issues that need to be dealt when downsizing?
Making sure that there are no mistakes in the process
Stabilizing the situation soon after the implementation
Making the decision
Implementing it
Ensuring that all the older employees are leaving the company
Stabilizing the situation soon after the implementation
Making the decision
Implementing it
- What type of integration occurred when Google (think of the SBU of Android
operating system) acquired Motorola (as a producer of mobile phones)?
Organic
Horizontal
Related
A fantastic one
Vertical
Horizontal
- Forever 21 fast fashion chain competes against other bricks-and-mortar players
(including Zara, H&M, GAP) using a business unit strategy with large economies of
scale is best described as:
Differentiation
Low cost
Focused low cost
Blue ocean
Focused differentiation
Low cost
- Apple launched the Watch product range some years ago as new SBU for their
existing customers. The part of their corporate strategy that best describes this
launch was:
Related diversification
Market penetration
Product development
Market development
Unrelated diversification
Product development
- In which situation is it possible to follow a focused differentiation strategy?
When the perceived added value to a niche, small, profitable segment of the market
justifies the price premium
Where the market cannot be segmented
Where there is no risk of a price war
When the user perceives added value and market share can be increased without a
price premium
When the perceived added value to a niche, small, profitable segment of the market
justifies the price premium
- Tesla’s electric SUV car is best described as part of a business unit strategy
involving elements of unique value but for a small profitable segment which implies:
Focused low cost
Blue ocean
Low cost
Differentiation
Focused differentiation
Focused differentiation
- When having a matrix structure for an organisation:
We succeed in creating a blue ocean strategy that no-one can imitate
We ensure fast decision making and less mistakes in strategy implementation
We ensure fairness of treatment of employees but experience delays in decision
making and problems due to different expectations from every manager
We achieve less bureaucracy and higher levels of complexity
We ensure fairness of treatment of employees but experience delays in decision
making and problems due to different expectations from every manager