Test 16-17

Question 1

A basic principle of procedural due process involves __________ before taking action.

Answer 1

providing notice

Question 2

Providing marketing information is an important channel activity. Businesses rely on marketing information to determine

Answer 2

their target markets’ needs and wants

Question 3

Businesses should view negotiation as a way to

Answer 3

build strong relationships

Question 4

Matthew and Miranda are equal partners in a small consulting firm. They have allocated eight percent of last year’s profits to make business improvements. Matthew wants to purchase a new copy machine, while Miranda would rather paint the building and make it look more inviting to their clients. What is the reason for Matthew and Miranda’s conflict?

Answer 4

Limited resources

Question 5

An advantage to retailers of offering credit is that credit customers

Answer 5

often buy impulse items more freely.

Question 6

Accounting computer software programs increase the efficiency of accounting activities because they are used to

Answer 6

create invoices and record customer payments.

Question 7

A commission or bonus is an example of a form of

Answer 7

compensation.

Question 8

Which of the following is a product strategy that marketers devise using available data:

Answer 8

What level of customer service to provide

Question 9

A company wants to collect information from various sources to determine if it should consider expanding to international markets. What research method should the company use, if it does not want to spend a lot of time or money to obtain the information?

Answer 9

Exploratory

Question 10

The process of coding is part of which step of the marketing research process?

Answer 10

Analysis

Question 11

Which of the following is a true statement regarding how economic conditions may affect a business’s sales forecast:

Answer 11

A poor economy will hurt sales for some businesses but will help others.

Question 12

Which of the following is an important component of computer systems:

Answer 12

Software

Question 13

Which of the following is a computer-based time-management tool that helps employees keep track of their appointments and activities:

Answer 13

electronic task organizer

Question 14

Which of the following types of software programs would an employee use to prepare a form letter informing the company’s clients of a change in product pricing:

Answer 14

word processing

Question 15

An ongoing trend that affects how efficiently businesses operate is

Answer 15

technology improvements

Question 16

One of the most important aspects of project management involves

Answer 16

setting goals

Question 17

What production activity evaluates products to make sure that the products the business produces meet certain quality standards?

Answer 17

Follow-up

Question 18

Which of the following should you do when preparing your letter of application:

Answer 18

Mention any mutual contacts you have

Question 19

What are salespeople expected to be able to do in order to sell goods and services to customers?

Answer 19

Answer questions

Question 20

Which of the following marketing strategies is appropriate for the decline stage of the product life cycle:

Answer 20

Selling the product online

Question 21

Which of the following is an idea-generation technique that uses programmed thinking:

Answer 21

Attribute listing

Question 22

Which of the following is not a reason to use contraction as a product mix strategy:

Answer 22

To attract a new target market

Question 23

Which of the following best describes the relationship of promotion and marketing:

Answer 23

Interrelated

Question 24

The main reason that a sportswear retailer decided to use direct-mail promotion was because it would reach the store’s

Answer 24

target market.

Question 25

Alexandria has been using Look-So-Good cosmetics for several years and would not consider changing brands. In fact, Alexandria likes the cosmetics so much that she has become an advocate for the cosmetic company. She tells everyone about the features and benefits of Look-So-Good products, and encourages them to try the cosmetics. What type of word-of-mouth marketing is Alexandria using?

Answer 25

Organic marketing

Question 26

An athletic facility purchases a sports equipment distributor’s directory for direct advertising purposes. The purchased information is often called a(n) ___________ list.

Answer 26

mail-response

Question 27

Which of the following is a type of sales promotion that provides customers with immediate rewards:

Answer 27

Price-off deals

Question 28

All of the components of a well-designed print advertisement should present a

Answer 28

unified message.

Question 29

Which of the following is an example of unethical selling behavior that directly affects employee-to-employee relationships:

Answer 29

To win a departmental sales contest, a salesperson claims to have processed a sales transaction before it has been formalized.

Question 30

A plant manager or a department head would be an example of which level of management?

Answer 30

Middle