Test Flashcards
Image
Mental conception of person, verbal, visual, characteristics
3 dimensions
- Expertise
2.trustworthiness
3.goodwill
Image repair
Is what people often do, strategy is goal, tactic is how it’s achieved
3 parts of argument
Data, warrant, claim
Claims
Fact, value, policy
Arguments provide reason
Are arguable
Data 2 kinds
Perceptual: beliefs about nature of world and objects in it
Value: beliefs about the worth of something
Warrant
Connects data to claim
Inferred
Through formal reasoning (5 terms)
Generalization
What is true for members of a class will be true for a specific meme we if a class
ENTHYMEME
Sign
Observable mark
Person/act
Authority
Example
If something is true in a specific case it is true for entire class of things
Cause
One event/condition brings out another
Analogy
What is true in one case will be true in another similar case
Applies single case to ONE other case
Backing
Additional support for warrant
Qualifier
Strength of claim/wording
NOT VERB
Rebuttal
Unless statement