Test #1 - units 1-5 Flashcards
What is economic surplus?
The total benefits minus the total costs flowing from a decision - measure how much a decision has improved your well-being
- you generate economic surplus every time you follow the cost-benefit principle
What is a framing effect and an example?
Sales tactics clouding judgement
Ex. sales price shouldn’t matter to use - but it does
What does it mean to consider the full set of benefits and costs for any given choice?
Consider both financial and nonfinancial aspects
What is the take-away/amplication to the cost-benefit policy?
to influence choices we need to change incentives - ex. want people to cheat less –> raise the costs and lower the benefits
Describe the opportunity cost?
The true cost of something is the next best alternative you have to give up to get it - it’s always this OR that
Often have to give up more than just money to get something
**the opportunity cost is not ALL the other option, it’s just your next best alternative
Describe scarcity
Resources are limited - any resources you spend pursuing one activity leaves fewer resources to pursue others
Describe a sunk cost. Why are they irrelevant?
A cost that has been incurred and cannot be reversed - not considered an opportunity cost
Irrelevant because they are associated with every alternative moving forward
You can only reach a point above your original PPF (Production Possibilities Frontier) if you _______________
increase your productivity in some way
ex. discover a new study technique
__________ makes opportunity costs (trade offs) inescapable
Scarcity
Describe the marginal principle
Breaking “how many” decisions into smaller, marginal decisions
Weigh the marginal benefits and marginal costs
What is the marginal benefit and marginal cost?
Marginal benefit = the extra benefit from one extra unit (good purchased, hours studied, etc.)
Marginal Cost = the extra cost from one extra unit
What is the rational rule?
If something is worth doing, keep doing it until your marginal benefits equal your marginal costs
According to the interdependence principle, your best choice depends on what 4 things?
- your other choices
- the choices others make
- developments in other markets
- expectations about the future
Why are each of your choices connected?
Because you have limited resources
What is the individual demand curve?
A graph that plots the quantity of an item that an individual plans to purchase at each price
- summarizes your buying plans and how those plans vary with price
What is the law of demand?
What does this imply?
The tendency for quantity demanded to be higher when the price is lower
Implies that demand curves slope down
What is the Rational Rule for buyers?
(the demand curve is the same as what?)
Demand and marginal benefit are one and the same
*The price you are willing to pay for each unit is informed by the marginal benefit you associated with that unit
(marginal benefit decreases as you buy more and more of the item, just as the quantity purchased decreases as the price rises)
What is the diminishing marginal benefit?
Each additional item yields a smaller marginal benefit than the previous item
What is the four-step process to estimate market demand?
- Survey: ask each person the quantity they will buy at each price
- For each price, add up total quantity demanded by all customers
- Scale up the quantities to represent the whole market
- Plot the total quantity deamanded at each price
Define the “change in quantity demanded”
The change in quantity associated with movement along a fixed demand curve
What are the six factors that shift the demand curve?
- Income
- Preferences
- Prices of related goods
- Expectations
- Congestion and network effects
- The type and number of buyers
What are normal goods and inferior goods
Normal good - when income increases, demand for normal goods increase
Inferior Good - when income decreases, demand for inferior goods decrease
How do the prices of related goods shift the demand curve?
Complementary good: goods that go well together - ex. when the price of hot dogs rises, then I will buy fewer hot dogs and fewer hot dog buns
Substitute good: goods that replace each other - ex. if mcdonalds prices rise then I will go to wendys more
What is the network and congestion effect
Network - When a good becomes more useful because other people use it - more people buying good means my demand for it increases
Congestion - when a good becomes less valuable because other people use it. Ex. my demand for driving on a road will decline if there’s a traffic jam there
Consumers are buying more candy because it is Halloween - what kind of shift is this?
Shift of the demand curve to the right because of preferences
What does the supply curve show?
Visually summarizes the selling plans of a business, and how those plans vary with price