Test 1: Persuasive and Informative Speeches Flashcards

1
Q

What makes persuasive speaking different from informative speaking?

A

The goal of a persuasive speech is to influence the auidence’s attitudes, beliefs, or understanding of an issue, while the goal of an informative speech is to inform ones audience on a topic.

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2
Q

What are 5 things you can do to increase the odds of achieving your persuasive speech goal?

A

a. Conducting a thorough audience analysis
b. Relevant message
c. Showing your listeners how the change you seek benefits them
d. Establish credibility
e. Addressing topics that the audience feels strongly about
f. Seeking minor rather than major changes

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3
Q

Why do speakers need to do audience research/analysis?

A

Speakers need to do audience research or analysis because then they have a better idea of what the audience Is thinking and their thoughts on the topic before the speech.

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4
Q

Name and define the three types of persuasive appeals.

A

a. Logos
b. Pathos
c. ethos

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5
Q

According to contemporary persuasive appeals, what are three things the message must effectively target to make a successful persuasive appeal?

A

a. Appealing to their needs
b. Appealing to the reasons for their behavior
c. Focusing on whats most relevant to them

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6
Q

What is an argument?

A

An argument is a stated position, with support for or against an idea or issue.

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7
Q

Name and define the three parts of an argument.

A

a. Claim
b. Evidence
c. warrant

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8
Q

Name and define the three types of claims

A

a. Claim of fact
b. Claim of value
c. Claim of policy

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9
Q

Syllogism

A

an instance of a form of reasoning in which a conclusion is drawn

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10
Q

Enthymeme

A

an argument in which one premise is not explicitly stated.

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11
Q

Inductive Reasoning

A

is reasoning in which the premises seek to supply strong evidence for (not absolute proof of) the truth of the conclusion

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12
Q

Deductive Reasoning

A

starts out with a general statement, or hypothesis, and examines the possibilities to reach a specific, logical conclusion. The scientific method uses deduction to test hypotheses and theories.

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13
Q

Begging the Question

A

an argument that begs the question, asks the reader to simply accept the conclusion without providing real evidence

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14
Q

Bandwagoning

A

argument only appealing because of growing popularity

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15
Q

Either or Fallacy

A

defects that weaken arguments

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16
Q

Ad Hominem Argument

A

personal attack

17
Q

Red Herring

A

uses irrelevant information or other techniques to distract from the argument

18
Q

Hasty Generalization

A

a conclusion that is based on insufficient or biased evidence

19
Q

Non sequitur

A

a fallacy in which a conclusion doesn’t follow logically from what preceded it

20
Q

Slippery slope

A

false assumption of consequences of action

21
Q

Appeal to Tradition

A

a fallacy that occurs when it is assumed that something is better or correct simply because it is older, traditional, or “always has been done.”