Test 1: Persuasive and Informative Speeches Flashcards
What makes persuasive speaking different from informative speaking?
The goal of a persuasive speech is to influence the auidence’s attitudes, beliefs, or understanding of an issue, while the goal of an informative speech is to inform ones audience on a topic.
What are 5 things you can do to increase the odds of achieving your persuasive speech goal?
a. Conducting a thorough audience analysis
b. Relevant message
c. Showing your listeners how the change you seek benefits them
d. Establish credibility
e. Addressing topics that the audience feels strongly about
f. Seeking minor rather than major changes
Why do speakers need to do audience research/analysis?
Speakers need to do audience research or analysis because then they have a better idea of what the audience Is thinking and their thoughts on the topic before the speech.
Name and define the three types of persuasive appeals.
a. Logos
b. Pathos
c. ethos
According to contemporary persuasive appeals, what are three things the message must effectively target to make a successful persuasive appeal?
a. Appealing to their needs
b. Appealing to the reasons for their behavior
c. Focusing on whats most relevant to them
What is an argument?
An argument is a stated position, with support for or against an idea or issue.
Name and define the three parts of an argument.
a. Claim
b. Evidence
c. warrant
Name and define the three types of claims
a. Claim of fact
b. Claim of value
c. Claim of policy
Syllogism
an instance of a form of reasoning in which a conclusion is drawn
Enthymeme
an argument in which one premise is not explicitly stated.
Inductive Reasoning
is reasoning in which the premises seek to supply strong evidence for (not absolute proof of) the truth of the conclusion
Deductive Reasoning
starts out with a general statement, or hypothesis, and examines the possibilities to reach a specific, logical conclusion. The scientific method uses deduction to test hypotheses and theories.
Begging the Question
an argument that begs the question, asks the reader to simply accept the conclusion without providing real evidence
Bandwagoning
argument only appealing because of growing popularity
Either or Fallacy
defects that weaken arguments