TEST 1 PART 1 Flashcards
Designed to provide the manger with ongoing information about the events and trends in the technological, economic, political, and legal, demographic, cultural, social, and most critically, competitive arenas.
Business Intelligence Systems
Compilation of numerous amounts of data exchanges available for our retrieval
Decision Support Systems
specific timed activities that execute a strategy
Tactics
The general approach the organization will take to attain their goal….Every organization will have a strategic plan
Strategies
What are research tactics by companies?
Transactional
Conversational
Observational
Online and in-store purchase, Online, phone, in-store inquires, Warehouse and shipping manifest, Machine performance
Transactional
Surveys, online and in-store intercepts, Call center interactions, In-store customer service interactions, Web chat interactions, In-store checkout, Candidate interviews, Performance reviews, Exit interviews, Annual stockholder meetings, Financial performance presentations, Listening tours, Twitter posts, Facebook posts (company site), Blog activity, Other social media posts or discussions
Conversational
Online Web visits and in-store shopping trips, Competitor interactions, Click-through paths on web, In-store customer services interactions, Stock price valuations, Biometric measures
Observational
What is the top tier of the decision making hierarchy?
Visionaries
What is the middle tier of the decision making hierarchy?
Standardized Decision Makers