test #1- descriptive stats Flashcards
What is a survey
the process to gather information with the goal of making informed decisions.
what is data
collection of observations
what is population
complete group
what is a sample
a subset of the population
what are the 4 different sources of bias
sampling bias, non-responsive bias, measurement bias and response bias
what is a bias
any factor that favours certain outcomes or responses and consequentially skews the survey results.
what is a sampling bias
Who is being sampled; when the sample doesn’t reflect the characteristics of the population.
what is a non-responsive bias
what is being asked; what particular groups are under represented in a survey because they choose not to participate.
What is a measurement bias
how the survey is conducted; when the data collections methods either under or over estimate characteristics of the population.
what is a response bias
how is the question asked; when participants deliberately give false or misleading information.
how do you call data that describes some characteristic of a population
parameter
how do you call data that describes some characteristic of a sample
statistic
what is quantitative data
data that represents counts or measurements (numerical)
what is qualitative data
data that represents names, labels or attributes (categorical)
what are the 2 types of quantitative data
discrete and continuous