Test 1

Question 1

Academic v Corporate Research (4)

Answer 1

Definition of quality
Timeline
Access to the results
Insights

Question 2

Excellent research reports are: (10) name 5

Answer 2

1. concise
2. Get to the point first
3. state the purpose
4. Use infographics
5. end a sentence with a preposition is ALLOWED!
6. Be specific and use reference
7. Use parallel structure
8. Avoid superlatives
9. Color Scheme is noice
10. always address the objectives

Question 3

how many steps to ask the right research question

Answer 3

3:

1. ask specifics for the problem you want to solve
2. Are there any questions that need to be addressed in order to answer a strategic question
3. What will your organization actually do?

Question 4

Behavior objectives

Answer 4

doable, measurable, what’s the market demand

Question 5

Knowledge objectives

Answer 5

where are people in the knowledge phase

Question 6

Belief objectives

Answer 6

What are people’s attitudes toward the company

Question 7

4 levels of measurement NOIR

Answer 7

Nominal
ordinal
interval
ratio

Question 8

nominal

Answer 8

numbers dont mean no thang

Question 9

ordinal

Answer 9

measured with rank-order categories

yes and no questions

Question 10

interval

Answer 10

measurement points with equal distance between them

Question 11

ratio

Answer 11

measurment points with equal distance between them

TRUE MEANINGFUL 0

Question 12

Can we measure a concept on different levels?

Answer 12

Lol. yes. of course

Question 13

What is the difference between surveys and experiements

Answer 13

For experiments, there is a manipulation that you introduce

Question 14

When you use surveys and experiments, try to _____ questions

Answer 14

ratio or interval

Question 15

You can ask about

Answer 15

behavior, attitudes/beliefs, characteristics, knowledge

Question 16

BUT do not ask about the ______

Answer 16

relationship, you want to establish this sense by itseld

Question 17

conceptual knowledge

Answer 17

you may or may not know that much

Question 18

perceptual

Answer 18

what you THINK you know

Question 19

Focus on conceptual or perceptual?

Answer 19

conceptual

Question 20

Types of survey questions:

Answer 20

open-ended are BAD

close-ended questions are GOOD

Question 21

ABSOLUTELY DO NOT USE ______ IN QUESTIONS

Answer 21

Absolutes (never, always)

Question 22

Demographics are always _____

Answer 22

at the end

Question 23

contrast effect example shows

Answer 23

the order of questions matter

Question 24

primacy vs. recency fixed when you: (for the speed survey takers)

Answer 24

use a randomizer for your answer options