Test 1 Flashcards
Academic v Corporate Research (4)
Definition of quality
Timeline
Access to the results
Insights
Excellent research reports are: (10) name 5
- concise
- Get to the point first
- state the purpose
- Use infographics
- end a sentence with a preposition is ALLOWED!
- Be specific and use reference
- Use parallel structure
- Avoid superlatives
- Color Scheme is noice
- always address the objectives
how many steps to ask the right research question
3:
- ask specifics for the problem you want to solve
- Are there any questions that need to be addressed in order to answer a strategic question
- What will your organization actually do?
Behavior objectives
doable, measurable, what’s the market demand
Knowledge objectives
where are people in the knowledge phase
Belief objectives
What are people’s attitudes toward the company
4 levels of measurement NOIR
Nominal
ordinal
interval
ratio
nominal
numbers dont mean no thang
ordinal
measured with rank-order categories
yes and no questions
interval
measurement points with equal distance between them
ratio
measurment points with equal distance between them
TRUE MEANINGFUL 0
Can we measure a concept on different levels?
Lol. yes. of course
What is the difference between surveys and experiements
For experiments, there is a manipulation that you introduce
When you use surveys and experiments, try to _____ questions
ratio or interval
You can ask about
behavior, attitudes/beliefs, characteristics, knowledge
BUT do not ask about the ______
relationship, you want to establish this sense by itseld
conceptual knowledge
you may or may not know that much
perceptual
what you THINK you know
Focus on conceptual or perceptual?
conceptual
Types of survey questions:
open-ended are BAD
close-ended questions are GOOD
ABSOLUTELY DO NOT USE ______ IN QUESTIONS
Absolutes (never, always)
Demographics are always _____
at the end
contrast effect example shows
the order of questions matter
primacy vs. recency fixed when you: (for the speed survey takers)
use a randomizer for your answer options
