Test 1 Flashcards

1
Q

Pandering

A

Dismissing your own views for audience’s whim

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2
Q

Attitudes

A

General evaluations of people, ideas, objects or events

To judge

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3
Q

Beliefs

A

The way we previews reality

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4
Q

Values

A

Our judgements about what is good and bad in life

Cultural values

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5
Q

Identification

A

Establish a common bond between speaker and audience

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6
Q

Captive audience

A

They have no choice but to listen harder to appeal to

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7
Q

Demographics

A
Statistical characteristics 
Age
Socioeconomic status
Religion
Political  affiliation 
Gender
Disability
Ethnic 
Cultural background
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8
Q

Co-culture

A

Social community whose values and style of comm may or may not mesh with your own

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9
Q

Collectivist cultures

A

Venezuela
Peru
Pakistan

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10
Q

Uncertainty avoidance

A

Extent in which people feel threatened by uncertainty

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11
Q

High uncertainty avoidance

A
Structure life more rigid and formal 
Japan
Greece
Portugal
Belgium
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12
Q

Low uncertainty avoidance

A
More accepting of uncertainty and allow more variation in individuals life 
US
Sweden
Denmark
Ireland
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13
Q

Power distance

A

Extent of which a culture values tradition views versus social equality

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14
Q

High power distance

A
Emphasize honoring authority
Rigid hierarchical line
India
Brazil
Mexico
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15
Q

Low power distance

A

Austria
Finland
Denmark

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16
Q

Masculinity v femininity

A

Extent to which culture values traits associated with masculine and feminine

Masculine countries: Ireland Greece South Africa
Feminine countries: Sweden Norway Finland

17
Q

Long versus short term time orientation

A

Degree which culture values behavior directed towards futures rewards v behavior that is direct towards present

18
Q

Long term countries

A
Asian countries
China
Hong Kong
Taiwan 
South Korea
19
Q

Short term countries

A

GB
Australia
CANADA