Test 1 Flashcards
Pandering
Dismissing your own views for audience’s whim
Attitudes
General evaluations of people, ideas, objects or events
To judge
Beliefs
The way we previews reality
Values
Our judgements about what is good and bad in life
Cultural values
Identification
Establish a common bond between speaker and audience
Captive audience
They have no choice but to listen harder to appeal to
Demographics
Statistical characteristics Age Socioeconomic status Religion Political affiliation Gender Disability Ethnic Cultural background
Co-culture
Social community whose values and style of comm may or may not mesh with your own
Collectivist cultures
Venezuela
Peru
Pakistan
Uncertainty avoidance
Extent in which people feel threatened by uncertainty
High uncertainty avoidance
Structure life more rigid and formal Japan Greece Portugal Belgium
Low uncertainty avoidance
More accepting of uncertainty and allow more variation in individuals life US Sweden Denmark Ireland
Power distance
Extent of which a culture values tradition views versus social equality
High power distance
Emphasize honoring authority Rigid hierarchical line India Brazil Mexico
Low power distance
Austria
Finland
Denmark
Masculinity v femininity
Extent to which culture values traits associated with masculine and feminine
Masculine countries: Ireland Greece South Africa
Feminine countries: Sweden Norway Finland
Long versus short term time orientation
Degree which culture values behavior directed towards futures rewards v behavior that is direct towards present
Long term countries
Asian countries China Hong Kong Taiwan South Korea
Short term countries
GB
Australia
CANADA
