Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Persuasion > Test 1 > Flashcards

Test 1 Flashcards

1
Q

Give a definition of persuasion

A
  1. Situations where behavior has been modified by a
    message
  2. That are sometimes, but not always, linked with
    coercive forces
  3. And that appeal to the reason and emotion of
    person(s) being persuaded.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Describe Rank’s model *gas burner”

A

States that persuaders use 2 major strategies to achieve their goals.
These strategies are set into two main types know as (intensify and downplay)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Intensifying - Rank

A

Association
Repetition
Composition

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Downplaying - Rank

A

Conversion
Omission
Diversion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Association - Rank

A

Persuader link themselves, ideas or product to something the audience already likes. American flags behind a candidate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Repetition - Rank

A

Advertisers use the same slogan again and again.

Repeating the slogan emphasizes something the advertiser wants us to remember

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Composition-Rank

A

This is how a document or ad is put together or how it looks. Ads that highlight certain things. “create power point”

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Omission -Rank

A

When you fail to mention facts that would make your message less persuasive, “Not telling that you have a arrest record on employment form”

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Diversion - Rank

A

technique you can use to call attention away from this information is to distract people.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Confusion -Rank

A

this kind of technical language is used to downplay some negative point ex. Jargon - WMD’s

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Persuasion (purrr tigger-trigger)

A

Relies primarily on symbolic strategies that trigger

the emotions of the intended persuadee (people’s irrationality)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Conviction (spock in jail)

A

is accomplished by using strategies rooted in logical
proof
And appeal to persuadees reason and intellect (people’s rationality)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Coercion (Janice washing brains)

A

attempts to force people to change their beliefs
ideas, attitudes by using emotional pressure
threats and intimidation (brainwashing)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are the behavioral outcomes

of persuasion “response”

A
  1. Response shaping
    2, Response reinforcement
  2. Response change
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Response shaping “car show”

A

Focuses on the initial formation of how someone reacts to an object - Detroit auto show

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Response reinforcement

A

speaks to strengthening of preexisting reaction toward and object

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Response change

A

is identified as shift in a positive/negative emotions of someone’s reaction to an object

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Aristotle

A
  1. Intro
  2. Body
  3. Conclusion
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Inartistic Proof

A

are those the rhetor uses from othe sources but does not create,
including testimony of witnesses or documents such as letters or contracts

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Artistic Proof

A

are those created by the rehetor and fall into 3 categories - Logos, Ethos and Pathos

21
Q

Ethos

A
  1. Character/credibility of speaker.
  2. Moral integrity
  3. Intelligence
  4. Good will
22
Q

Pathos

A
  1. Emotional appeals

2. Football coach pep talk

23
Q

Logos

A
  1. Logical arguments

2. Inductive and deductive reasoning

24
Q

Cicero’s canon of rhetoric (ISOMD)

A
  1. Invention
  2. Style
  3. Organization
  4. Memory
  5. Delivery
25
Q

Invention

A

the location and creation of ideas and materials for speech

26
Q

Style

A

language of the speech, what is ordinary?

27
Q

Organization

A

the structure or arrangement of the speech, was emphasis at beg. or end?

28
Q

Memory

A

mastery of the subject material

materials and methods for improving memory

29
Q

Delivery

A

management of the voice and gestures in the presentation of the speech

30
Q

Common ground

A

link arguments to basic accepted notions allowing the audience to supply missing premises in argument

31
Q

Enthymeme

A

An argument that assumes the truth of one or more premises and therefore omits them in logical sequence

32
Q

Examples of Enthymeme

A

Theses people are performing Nazi Salute, therefore

they are evil people

33
Q

Elocutionary Movement birth of speech and comm

A

A major trend in rhetoric during modern era which included vocal and nonverbal delivery,
including elaborate taxonomies of facial expressions and gestures.
English and Speech Communications dept.

34
Q

Deliberative design

A

Rhetoric prior to the 20th century which stressed the

intentional design of messages as they attempted to convince audiences. (persuasion)

35
Q

Symbolic Inducement

A

Kenneth Burke - the new rhetoric which allows for the unconscious or unplanned meaning to influence many
people in many ways.
Creating identification - social movement, genre studies

36
Q

Invitational rhetoric

A

Feminist also added alternative to traditional rhetorical theory during modern era.
Foss and Griffin suggested an alternative called invitational rhetoric which invites
listeners to enter the rector’s world of experience.

37
Q

The founder’s vision

A

The founding fathers were concerned about walking the tightrope of a strong
federal government ruled by knowledgeable individuals and popular sovereignty.
They considered classic rhetorical training necessary for civic leadership but they
also feared that deceptive and manipulative speech could easily influence the
masses and the government would fall into the same type of government that they rebelled.

38
Q

Golden age of oratory

A

The Golden age of oratory occurs between the ratification of the Constitution and
the election of Abraham Lincoln. During this time, John Calhoun, Henry Clay
and Daniel Webster prominently displayed rhetorical skills. Included with this was
the down home folks approach with a kind of humble nobility. Included is Webster’s
comment about Jackson’s reprehensible means to influence the public and accused
him of appealing to prejudice and passion to effect his election.

39
Q

Evidence

A

Test

40
Q

Toulmin Model

A

Test

41
Q

4 types of evidence

A
  1. Statistical evidence
  2. Testimonial evidence
  3. Anecdotal evidence
  4. Analogical evidence
42
Q

Message sidedness

A

test

43
Q

Message structure

A

the order in which data and claims are presented

44
Q

Fisher’s 5 narrative postulates

A
  1. People are essentially rational
  2. Type of speak determines the speech
  3. We make decisions based on argument
  4. Rationality is determined by how much you know an how can argue makes you better
  5. The world is a set of people than can solve problems with facts.
45
Q

Narrative paradigm

A
  1. People are story tellers
  2. We make decisions based on good reasons
  3. History, biograph, culture, character are what we consider to determine good reasons.
  4. Narrative rationality is determined by coherence and fidelity
  5. World is a set of stories that we choose
46
Q

Coherence

A

The degree to which a story make sense structurally
Is the story consistent with sufficient detail,
reliable characters and free of major surprises

47
Q

Narrative fidelity

A

States that if a story matches our own belief system and experiences, it
will be accepted. “Does it ring true?”

48
Q

Doublespeak

A

Disguises the nature of the truth - “downsizing”

Persuasion (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions