Test 1 Flashcards
A.Profound understanding of the competitive environment
B.Objective appraisal of resources
Strategic Choice
A.External analysis
B. Internal analysis
A set of integrated and coherent choices and actions that allow firms to provide unique value that is superior to the competition
Strategy Statement
The expectation that businesses or individuals will strive to improve the overall welfare of society
Social Responsibility
Make a number of possible paths about a future and assign their likliehood
Scenario Planning
PESTEL
General Environment
Political Economic Social Technological Environment Legal
Book says
General Environment
Demographic Sociocultural Political/legal Technological Economic Global
Encompass the broad environmental context in which a company’s industry is situated
Macro-environment
- High capital requirement
- Economies of Scale
Cost disadvantage of new entrants
Limit the potential returns of an industry by placing a ceiling on the prices that firms can profitably charge
Substitute products/services
- small # of firms
- unique/highly differentiated products
- Threaten “forward vertical integration”
Supplier Bargaining power
Profit
- ability to do backward vertical integration
- product sold are undifferentiated and price transparent
- switching costs to competing sellers
Powerful Buyers bargaining power
The degree to which a seller can steal buyers from other sellers
cost involved if buyers wants to
switch to different firms
Switching costs
Group of firms producing products or services that are perceived by customers as meeting the same needs
Industry
Strategies as building defenses against the competitive forces or finding a position where the forces are weakest
Positioning the company
Technology, regulation, social trend may change the bases of industry structure
(shifting threats of five forces)
Exploiting Industry change
Leaders guide their industries toward a new ways of competing that alter the five forces for the better
Shape Industry structure
The value net
Remedy of the problem in the Five Force Model
Clusters of firms that share similar strategies:
Price/quality
Degree of vertical integration
type of distribution
Strategic Grpups
Involves surveillance of a firm’s external environment
- predicts changes to come
- allows firm to be procactive
Environmental Scanning
tracks evolution of environmental trends
hard- measurable facts
soft- estimated, probable events
Environmental monitoring
Helps firm define and understand their industry
-identify rivals strengths/weaknesses
Competitive intelligence
predicts change
Environmental forecasting
involves detailed assessments of the ways trends may affect an issue and development of alternative futures based on these assessments
Scenario analysis
Forces managers to consider both internal and external factors
Makes firms act proactively
Raises awareness about role of strategy
SWOT Analysis
forces influence the values, beliefs, and lifestyles of a society
-more women in workforce
Sociocultural
processes and legislation influence environmental regulations with which industries must comply
- ADA (disabilities)
- Deregulation of utilities
- increase min wage
Political/legal
Developments lead to new products and services; can create new industries and alter existing ones
- Genetic engineering
- wireless commmunication
Technological
Affect all industries
- interest rate
- unemployment
- consumer price index
Economic Forces
offer both opportunities and risks
- currency exchange rates
- trade agreements
Global
consists of factors in the task or industry environment that are particularly relevant to a firm’s strategy
Competitive environment
Looks at the sequential process of value-creating activities
-how is value created within organization?
Value-chain analysis
contribute to the physical creation of the product or service; the sale and transfer to the buyer; and service after the sale
Value-chain PRIMARY activities
- Inbound logistics
- operations
- outbound logistics
- marketing and sales
Either add value by themselves or add value through important relationships with both primary activities and ___ activities
Value-chain SUPPORT activities
- procurement
- tech development
- human resource mgmt
- general admin
-Expand value chain by exchanging resources
Interrelationships among value-chain activities