Test 1

Question 1

What is communication

Answer 1

The process of sharing thoughts, ideas, and feelings in a commonly understandable way

Question 2

Why does communication have to be a reciprocal process?

Answer 2

For something to be true communication there must be feedback, there must be a sender and receiver

Question 3

What is encoding? Give one example.

Answer 3

Encoding is when a message is transformed into an understandable sign or symbol system; for example sign language

Question 4

What is decoding? Give one example.

Answer 4

Decoding is the interpretation of the message; for example listening or reading

Question 5

What is a medium? Give one example.

Answer 5

A medium is someone who sends information, they are carrying the encoded message; for example sound waves are the medium that carries our voice to people

Question 6

What role(s) does culture play in communication?

Answer 6

Culture changes how certain words are perceived, how certain gestures are perceived, what is an appropriate greeting

Question 7

What is media literacy?

Answer 7

The ability to effectively and efficiently comprehend and use any form of mediated communication

Question 8

List 4 media literacy skills.

Answer 8

1) The ability and willingness to understand content, pay attention and filter out noise.
2) The ability to think critically about media messages no matter how credible the source
3) An understanding of and respect for the power of media messages
4) The ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly.

Question 9

What is convergence?

Answer 9

The erosion of traditional distinctions among media

Question 10

What is globalization?

Answer 10

The integration and conglomerates of media acquisitions

Question 11

What is a conglomerate?

Answer 11

The increase in the ownership of media outlets by larger, non-media companies

Question 12

What is narrowcasting?

Answer 12

Producing smaller media items that are geared towards one specific thing

Question 13

What is hyper-commercialism?

Answer 13

Selling more advertisements in media and finding ways to combine shows and commercials to get more advertising

Question 14

How does the dissonance theory explain our consumption of media?

Answer 14

It says that we get mentally discomfort when confronted with media that is new or conflicts with us personally

Question 15

What is selective exposure?

Answer 15

Only consuming media involving stuff you agree with

Question 16

What was the Frankfurt school of thought on media consumption?

Answer 16

That serious art consumption is a means of elevating people to a better life

Question 17

What are opinion leaders?

Answer 17

People who consume media, interpret it according to their personal beliefs and pass it on to followers

Question 17

What is the difference between the transmissional perspective and the ritual perspective?

Answer 17

The transmissional sees media as a purpose for control but ritual sees it as a way to share beliefs

Question 18

What is the agenda setting theory?

Answer 18

It says that media doesn’t tell us what to think but it tells us what to think about

Question 19

What does the dependency theory argue?

Answer 19

That in our society people become dependent on media to know what’s going on around them

Question 20

What is the social cognitive theory?

Answer 20

It says people learn through observation

Question 21

What four ways is news distorted and causes a bias?

Answer 21

1) Personalized news
2) Dramatized news
3) Fragmented news
4) Normalized news

Question 22

What is the aggressive cues model?

Answer 22

The idea that the way media portrays certain groups of people determines how they are treated in society