Test 1 Flashcards
What is communication
The process of sharing thoughts, ideas, and feelings in a commonly understandable way
Why does communication have to be a reciprocal process?
For something to be true communication there must be feedback, there must be a sender and receiver
What is encoding? Give one example.
Encoding is when a message is transformed into an understandable sign or symbol system; for example sign language
What is decoding? Give one example.
Decoding is the interpretation of the message; for example listening or reading
What is a medium? Give one example.
A medium is someone who sends information, they are carrying the encoded message; for example sound waves are the medium that carries our voice to people
What role(s) does culture play in communication?
Culture changes how certain words are perceived, how certain gestures are perceived, what is an appropriate greeting
What is media literacy?
The ability to effectively and efficiently comprehend and use any form of mediated communication
List 4 media literacy skills.
1) The ability and willingness to understand content, pay attention and filter out noise.
2) The ability to think critically about media messages no matter how credible the source
3) An understanding of and respect for the power of media messages
4) The ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly.
What is convergence?
The erosion of traditional distinctions among media
What is globalization?
The integration and conglomerates of media acquisitions
What is a conglomerate?
The increase in the ownership of media outlets by larger, non-media companies
What is narrowcasting?
Producing smaller media items that are geared towards one specific thing
What is hyper-commercialism?
Selling more advertisements in media and finding ways to combine shows and commercials to get more advertising
How does the dissonance theory explain our consumption of media?
It says that we get mentally discomfort when confronted with media that is new or conflicts with us personally
What is selective exposure?
Only consuming media involving stuff you agree with
What was the Frankfurt school of thought on media consumption?
That serious art consumption is a means of elevating people to a better life
What are opinion leaders?
People who consume media, interpret it according to their personal beliefs and pass it on to followers
What is the difference between the transmissional perspective and the ritual perspective?
The transmissional sees media as a purpose for control but ritual sees it as a way to share beliefs
What is the agenda setting theory?
It says that media doesn’t tell us what to think but it tells us what to think about
What does the dependency theory argue?
That in our society people become dependent on media to know what’s going on around them
What is the social cognitive theory?
It says people learn through observation
What four ways is news distorted and causes a bias?
1) Personalized news
2) Dramatized news
3) Fragmented news
4) Normalized news
What is the aggressive cues model?
The idea that the way media portrays certain groups of people determines how they are treated in society
