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Advertising > Test 1 > Flashcards

Test 1 Flashcards

0
Q

What is advertising?

A

Convincing consumers to buy a product.

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1
Q

What is public relations?

A

Image management, event planning and media relations.

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2
Q

How are most media in the United States funded?

A

Advertising

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3
Q

When was the Better Business Bureau he founded?

A

1912

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4
Q

Is the BBB a government agency?

A

The BBB is not a government agency.

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5
Q

When was the Federal Trade Commission created?

A

1914

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6
Q

Is the FTC a government agency?

A

Yes

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7
Q

Have subliminal advertisements been shown to be effective?

A

No not more than any other advertising.

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8
Q

Know the difference between full-service agency and a creative agency.

A

A full service does everything and a creative just does creative.

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9
Q

What is the name of the company that produces ratings for most TV stations in the United States?

A

Nielsen

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10
Q

What is DMA?

A

Designated market area broken up by County

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11
Q

Demographic

A

Physical characteristic

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12
Q

Rating

A

Percent of total population watching a program

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13
Q

HUT

A

Household using television

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14
Q

Share

A

Percentage of the HUT

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15
Q

GRP

A

Gross rating point

16
Q

CPM

A

Cost per thousand

17
Q

Oh how to calculate GRP

A

Number of runs times x rating

18
Q

How to calculate CPM

A

Cost/viewer

19
Q

What is the name of the company that supplied ratings data for most radio stations in United States until late 2013?

A

Arbitron

20
Q

Who was the company bought by in late 2013?

A

Nielsens Audio

21
Q

AQH Persons

A

Average quarter hour by hundreds

22
Q

AQH rating

A

Percentage of population listening

23
Q

Cume

A

Total audience over four weeks

24
Q

No the four parameters that affect the price of the newspaper advertising.

A

Location size print quality and circulation

25
Q

No why and Adam the front page will be more expensive than other areas in the paper

A

More people see the front page

26
Q

What is an impression?

A

A look

27
Q

How are CPM and CPC different?

A

CPM is cost per thousand in CPC is cost per click

28
Q

What is geotargeting?

A

Targeting people where they are

29
Q

Is it easier cheaper to produce television commercials or radio commercial?

A

A radio commercial

30
Q

What major advantage does magazine advertising have over newspaper paper advertising?

A

Print quality

31
Q

Does newspaper advertising off her high demographic selectivity?

A

Yes

32
Q

What is outdoor?

A

Billboard

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