Test 1

Question 0

What is advertising?

Answer 0

Convincing consumers to buy a product.

Question 1

What is public relations?

Answer 1

Image management, event planning and media relations.

Question 2

How are most media in the United States funded?

Answer 2

Advertising

Question 3

When was the Better Business Bureau he founded?

Answer 3

1912

Question 4

Is the BBB a government agency?

Answer 4

The BBB is not a government agency.

Question 5

When was the Federal Trade Commission created?

Answer 5

1914

Question 6

Is the FTC a government agency?

Answer 6

Yes

Question 7

Have subliminal advertisements been shown to be effective?

Answer 7

No not more than any other advertising.

Question 8

Know the difference between full-service agency and a creative agency.

Answer 8

A full service does everything and a creative just does creative.

Question 9

What is the name of the company that produces ratings for most TV stations in the United States?

Answer 9

Nielsen

Question 10

What is DMA?

Answer 10

Designated market area broken up by County

Question 11

Demographic

Answer 11

Physical characteristic

Question 12

Rating

Answer 12

Percent of total population watching a program

Question 13

HUT

Answer 13

Household using television

Question 14

Share

Answer 14

Percentage of the HUT

Question 15

GRP

Answer 15

Gross rating point

Question 16

CPM

Answer 16

Cost per thousand

Question 17

Oh how to calculate GRP

Answer 17

Number of runs times x rating

Question 18

How to calculate CPM

Answer 18

Cost/viewer

Question 19

What is the name of the company that supplied ratings data for most radio stations in United States until late 2013?

Answer 19

Arbitron

Question 20

Who was the company bought by in late 2013?

Answer 20

Nielsens Audio

Question 21

AQH Persons

Answer 21

Average quarter hour by hundreds

Question 22

AQH rating

Answer 22

Percentage of population listening

Question 23

Cume

Answer 23

Total audience over four weeks

Question 24

No the four parameters that affect the price of the newspaper advertising.

Answer 24

Location size print quality and circulation

Question 25

No why and Adam the front page will be more expensive than other areas in the paper

Answer 25

More people see the front page

Question 26

What is an impression?

Answer 26

A look

Question 27

How are CPM and CPC different?

Answer 27

CPM is cost per thousand in CPC is cost per click

Question 28

What is geotargeting?

Answer 28

Targeting people where they are

Question 29

Is it easier cheaper to produce television commercials or radio commercial?

Answer 29

A radio commercial

Question 30

What major advantage does magazine advertising have over newspaper paper advertising?

Answer 30

Print quality

Question 31

Does newspaper advertising off her high demographic selectivity?

Answer 31

Yes

Question 32

What is outdoor?

Answer 32

Billboard