Test 1 Flashcards
What is advertising?
Convincing consumers to buy a product.
What is public relations?
Image management, event planning and media relations.
How are most media in the United States funded?
Advertising
When was the Better Business Bureau he founded?
1912
Is the BBB a government agency?
The BBB is not a government agency.
When was the Federal Trade Commission created?
1914
Is the FTC a government agency?
Yes
Have subliminal advertisements been shown to be effective?
No not more than any other advertising.
Know the difference between full-service agency and a creative agency.
A full service does everything and a creative just does creative.
What is the name of the company that produces ratings for most TV stations in the United States?
Nielsen
What is DMA?
Designated market area broken up by County
Demographic
Physical characteristic
Rating
Percent of total population watching a program
HUT
Household using television
Share
Percentage of the HUT
GRP
Gross rating point
CPM
Cost per thousand
Oh how to calculate GRP
Number of runs times x rating
How to calculate CPM
Cost/viewer
What is the name of the company that supplied ratings data for most radio stations in United States until late 2013?
Arbitron
Who was the company bought by in late 2013?
Nielsens Audio
AQH Persons
Average quarter hour by hundreds
AQH rating
Percentage of population listening
Cume
Total audience over four weeks
No the four parameters that affect the price of the newspaper advertising.
Location size print quality and circulation
No why and Adam the front page will be more expensive than other areas in the paper
More people see the front page
What is an impression?
A look
How are CPM and CPC different?
CPM is cost per thousand in CPC is cost per click
What is geotargeting?
Targeting people where they are
Is it easier cheaper to produce television commercials or radio commercial?
A radio commercial
What major advantage does magazine advertising have over newspaper paper advertising?
Print quality
Does newspaper advertising off her high demographic selectivity?
Yes
What is outdoor?
Billboard
