Test 1 Flashcards
Metonym
Refers to a part of some- thing used to represent it as a whole (e.g. ‘I’ve bought some wheels’ for ‘I’ve bought a car’
Metaphor
The substitution of one idea for another
Ex: life is a box of chocolates
Analogy
Comparing two entities to form logical argument in order to make a point
(Ex:life is like a box of chocolates, you never know what you’re going to get)
Narrative
How the sequence of events is organized into a story with a particular structure
Story
The chronological sequence of events that are behind the narrative
All the events in a narrative,
those presented directly to an audience and those which might
be inferred
Ex: The king died and then the queen died
Plot
Refers to the shaping of the story into a logical structure that shows a causal connection between those elements
Ex: The king died and then the queen died of grief
Ego
ego (the realistic part of the mind that mitigates the primitive with the conscience)
Id
id (the primitive and instinctual part of the mind)
Superego
superego (the moral conscience)
Discourse
Describes how a story is being told and articulates how the way in which a story is being told impacts the meaning of that story. It is the manipulation of the story in the presentation of the narrative, which could include things like metaphors, similes, editing techniques, camera movements, music, etc..
Storyworld
The real or imaginary environments in which the action of the narrative takes place, it can also refer to the mental models the audiences create as they make sense of the narrative
Reader response theory
Bergers five focal points for communicating texts
Rhetoric
The construction and manipulation of language by the creator of a text for affective purpose
Cropping
A subtler and more immediate rhetorical device than retouching is to cut out unwanted material by adjusting the
edges of the picture. This can be done ‘in the camera’ during a shoot or in processing afterwards.
Juxtaposition
This refers to the placing of one picture or part
of a picture alongside another. We may read them as constituting a single text and thus come to a third meaning.
Juxtaposition may also take place in the frame at the point of
composition, of course, wherein objects are thrown together
due to the choice and perspective taken by the photographer
or image maker.
Montage
A step beyond juxtaposition is the merger of two or more images into a seamless whole to create a new text
Implied audience
leaders or listeners imagined by a writer or speaker before and during the composition of a text
Semiology
Langue
Signifier
the signifier, to put it simply, is the word
Diachronic