Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Digital Retailing > Test 1 > Flashcards

Test 1 Flashcards

1
Q

smooth transition between all the channels that is being operated by the retailer; channels work from same database of products, prices, promos

A

Omni-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

customers experience a single type of touch point; retailers have a single type of touch point; the LEGACY

A

Single Channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

customers sees multiple touch points acting independently; retailers; channel knowledge and operations exist in technical and functional silos; the REALITY

A

Multi-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

customer sees multiple touch points as part of the same brand; retailers have a single view of the customer but operate in functional silos; the ASPIRATION

A

Cross-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

customers experience a brand, not a channel within a brand; retailers; leverage their single view of the customer in coordinated and strategic ways; the NIRVANA

A

Omni-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

business centered; social, local and mobile experience

A

Multi-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

only focus on EXPERIENCE; also business centered

A

Omni-channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What does the omni channel mean for retailers?

A

merchandising, marketing, supply chain/logistics, store operations, product development and sourcing managers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

customer centric; important to track customer movement across channels; merchandising organization cannot be channel specific

A

Merchandising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

offers relevant info to specific consumer; relevancy determined by website visits, social network affinities, age, interests and other purchases

A

Marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

omni channel fulfillment, needs to be profitable; retailers cannot maintain separate inventory; inventory has to be a shared asset

A

Supply chain/logistics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

stores aren’t going away; employees need to be knowledgeable; stores become extension of the supply chain

A

Store operations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

continued emphasis on private label; BUT… movement of production further and further will not work anymore; near sourcing is a more profitable method

A

product development and sourcing mangers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

moving in multi channel; playing with social media; evaluation mobile

A

Advanced

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

multi channel is a priority; launching email marketing; social media and mobile are couple of years away

A

novice

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Amazon.com; expedia.xom

A

Pure-play

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Target

A

Dual channel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

JC penney

A

multi channel retailers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

QVC

A

electronic spinoffs

20
Q 
reach more customers
provide customers convenience
compete more effectively
grow the business
balance risk
achieve profitability
expand globally
A

Reason for Multi channel approach

21
Q

push and pull strategies (PULL WORKS BETTER) merchandising/ travel/tourism preferences; shopping options’ shopping malls; online auctions; comparison shopping sites

A

Online strategies; reaching the consumer

22
Q

consolidate cross channel supply chain mgmt; restore fun to shopping’ loyalty mgmt especially cross channel loyalty; online customer support; assortment planning and new product developments

A

Five steps to enable profitable multichannel retail

23
Q

an evolution of the multichannel consumer; shopper wants to use all channels–store, catalog call center, web and mobile simultaneously; spends 15-30% more than mutichannel shopper

A

Omni-channel shopper

24
Q

the omni integrated; the young mobile; the social networker

A

Types of omni channel consumers

25
Q

30-50 years old; affluent and very connected; retailers can capture shopping patterns and proactively after promos

A

the Omni-integrated

26
Q

people under 30; world is wrapped in texting; being able to identify and make offers when this shopper is in proximity to the store is something retailing is trying to figure out

A

the Young Mobile

27
Q

group tends to be young, but isn’t exclusively so; tying into affinities around events or group activities are being investigated

A

The social networker

28
Q

the value/price equation; unrestrained choices; the control factor; the perception of time; the technology revolution; “choice generation”

A

Major shifts in consumer behavior

29
Q

content created by its audience; about enabling conversation; cannot control conversations but you can influence them; influence is the bedrock upon which all economically viable relationships are built

A

Social media

30
Q

refers to activities, practices, and behaviors among communities of people who gather online to share info, knowledge, and opinions using conversational media

A

Social media

31
Q 
high degree of user friendliness
customization
privacy settings
user generated content
free or low cost
professional looking products
broad reach
open access platforms supporting integration and convergence
A

Social Media Characteristics

32
Q

the amount of time consumers will read email title

A

1.54 second rule

33
Q

benefits to customers; connections; empowerment; advice; trust

A

The importance of online communities

34
Q

Google widgets enables that the blog is searchable using Google

A

search engine widgets

35
Q

information from the social bookmarking to the blogs

A

social bookmarking widgets

36
Q

Dilbert cartoon of the day

A

entertainment widgets

37
Q

RSS newsfeed and email tools

A

distribution widget

38
Q

when page appears on first page of search engine

A

search engine optimization

39
Q

pull don’t push; win the right to be heard; social engagement is a conservation and participation of the communities; content is King, but conversation is Queen;

A

Rules for effective online social marketing

40
Q

the content of the WOM message

A

the Word of Mouth unit

41
Q

the 1st people to share information with each other

A

The Participants

42
Q

what they are likely to talk about

A

The Venues

43
Q

What do we expect them to do?

A

The Actions

44
Q

What results are likely to occur?

A

The Outcomes

45
Q

Twitter search; Technorati; Google News; Board tracker; Facebook Lexicon; Google Analytics; Google Trends

A

Social Media Marketing Measurement Tools

46
Q

track inquiries; receipt and usage of email; emails opened/sent; emails forwarded to others; track download of info you post; track those joining your referral and loyalty programs

A

Ways to measure email marketing

Digital Retailing (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions