Test 1 Flashcards
UX: What is findability?
can I find it easily ?
UX: what is accessibility?
Can I use it when I need it? Does it work on my device or with slow Internet? Can disabled people use it
UX: desirability
do I want to use it? Is it a pleasant experience? 
UX: useability
Is it easy to use are the tools intuitive an easy to find? think iPhone
UX: credibi
Is it from a trustworthy brand legit?
UX: Usefullness
what value does it add? Will someone get something out of it?
what are the six qualities of UX
find ability
Accessibility
Desirability
Useability
Credibility
Usefulness 
what is the difference between an odd server and an ad network?
SERVERS: delivers ads to websites and apps, has a range of features ie: Targeting reporting
Network:connects publishers and advertisers, no offers websites and apps to place ads on
what is the difference between vertical and horizontal networks?
vertical: focussed on a specific niche or industry
horizontal: wide range of websites and apps
AFFILIATE MARKETING: what is it?
performance based marketing strategy
affiliates are paid a commission for selling products or services 
AFFILIATE MARKETING: What are the components (4)? what is their role
AFFILIATE: Person who promotes the good, paid in commission
ADVERTISER/MERCHANT/SELLER:
- Company or business that offers a product or service to be promoted through the affiliate program
CONSUMER:
- person who clicks on the link or uses the code
-Makes the purchase, generates revenue
TRACKING:
-Track affiliate campaigns
Sent through links are URLs
Affiliate suffer, if anything goes wrong
EMAIL MARKETING: Why is it affective? (5)
-cost-effective: low cost large audience
-Targeting: segmentation
-Measurability: tracks performance, and conversion rates
-Automation: saves time and resources
- Personalization (birrhdays etc)
EMAIL MARKETING: What are the types (3)
- transaction emails: upon placing orders, emails will come in to confirm
- Newsletter: provides info to keep customers informed insures regular contact with the brand
-Promotion: sales or coupons
EMAIL MARKETING: what is a reputation score? Why is it important today?
used to measure online refutation of a business or individual example: reviews, ratings, social media engagement
Can affect potential customers, clients, and partners and employees
Especially important today with the abundance of information online
EMAIL MARKETING: Tips for reputation score (6)
-keep database clean
-Remove hard, bounces (undeliverable messages, wrong emails spam)
-keep database small and tightly managed
-Database hygiene
-Respond to complaints and unsubscribe request
-Educate users about whitelists
INTRO: what is the difference between a visitor? Any unique host visitor?
visitor: a person who access is a website, regardless if they are unique visitor or have visited the website before
unique host visitor:
a unique IP address. That access is the website used to measure number of unique devices that access a website rather than individual users.
WEB TERM: Define
WWW
.Com
HTTP
HTTPS
URL
WWW: Collection of webpages
.Com: top level domain (TLD) used for commercial websites, business and organizations that often operate online
HTTP: hypertext transfer protocol, a protocol used to transfer data over the Internet
HTTPS: hypertext, transfer protocol, secure: same as HTTP but with encrypted data, transmitted between servers and clients, used for e-commerce, think ssense
URL: uniform resource location, web address, used to locate a specific page
ONLINE CONSUMER LIFECYCLE: if all goes well, what is the cycle? in order (5)
Reach, acquisition, conversion, retention, loyalty
ONLINE CONSUMER LIFECYCLE: what are the obstacles in order?(3) what is the term for when you avoid the obstacles or come back
Abandonment, attrition … reactivation
ONLINE CONSUMER LIFECYCLE: define reach, acquisition, conversion, retention, and loyalty
Reach: attention/attraction to campaign
Acquisition : bringing consumers into spear of influence ie) website/ landing page
Conversion: purchase of a good, finalized sale
Retention: coming back to the same source after conversion
loyalty: advocation, appreciation, and evangelization of the business 
ONLINE CONSUMER LIFECYCLE: Define Obstacles: abandonment, attrition
abandonment: come see, barf leave
attrition: don’t come back
define a site map and a wire frame
sitemap: a Birdseye view of the sites architecture, shows the relationship between different pages
wireframe: visual representation of the websites, layout and functionality, consumer point of view
CONTENT MARKETING: STATE AND DEFINE STEPS TO MARKETING MATURITY (5)
STATIS: initial experiments, brand centric, status quo
PRODUCTION: quantity strategy, more is better, search engine optimization centric
UTILITY: quality focused, consumer, focussed, refine process
STORYTELLING: brand leadership, optimized by cycle integration, dominate USP
MONETIZATION:
Ecosystem, focussed
Return on investment from marketing 
