Test 1

Question 1

UX: What is findability?

Answer 1

can I find it easily ?

Question 2

UX: what is accessibility?

Answer 2

Can I use it when I need it? Does it work on my device or with slow Internet? Can disabled people use it

Question 3

UX: desirability

Answer 3

do I want to use it? Is it a pleasant experience? 

Question 4

UX: useability

Answer 4

Is it easy to use are the tools intuitive an easy to find? think iPhone

Question 5

UX: credibi

Answer 5

Is it from a trustworthy brand legit?

Question 6

UX: Usefullness

Answer 6

what value does it add? Will someone get something out of it?

Question 7

what are the six qualities of UX

Answer 7

find ability
Accessibility
Desirability
Useability
Credibility
Usefulness 

Question 8

what is the difference between an odd server and an ad network?

Answer 8

SERVERS: delivers ads to websites and apps, has a range of features ie: Targeting reporting

Network:connects publishers and advertisers, no offers websites and apps to place ads on

Question 9

what is the difference between vertical and horizontal networks?

Answer 9

vertical: focussed on a specific niche or industry

horizontal: wide range of websites and apps

Question 10

AFFILIATE MARKETING: what is it?

Answer 10

performance based marketing strategy
affiliates are paid a commission for selling products or services 

Question 11

AFFILIATE MARKETING: What are the components (4)? what is their role

Answer 11

AFFILIATE: Person who promotes the good, paid in commission

ADVERTISER/MERCHANT/SELLER:
- Company or business that offers a product or service to be promoted through the affiliate program

CONSUMER:
- person who clicks on the link or uses the code
-Makes the purchase, generates revenue

TRACKING:
-Track affiliate campaigns
Sent through links are URLs
Affiliate suffer, if anything goes wrong

Question 12

EMAIL MARKETING: Why is it affective? (5)

Answer 12

-cost-effective: low cost large audience
-Targeting: segmentation
-Measurability: tracks performance, and conversion rates
-Automation: saves time and resources
- Personalization (birrhdays etc)

Question 13

EMAIL MARKETING: What are the types (3)

Answer 13

• transaction emails: upon placing orders, emails will come in to confirm
• Newsletter: provides info to keep customers informed insures regular contact with the brand
  -Promotion: sales or coupons

Question 14

EMAIL MARKETING: what is a reputation score? Why is it important today?

Answer 14

used to measure online refutation of a business or individual example: reviews, ratings, social media engagement

Can affect potential customers, clients, and partners and employees

Especially important today with the abundance of information online

Question 15

EMAIL MARKETING: Tips for reputation score (6)

Answer 15

-keep database clean
-Remove hard, bounces (undeliverable messages, wrong emails spam)
-keep database small and tightly managed
-Database hygiene
-Respond to complaints and unsubscribe request
-Educate users about whitelists

Question 16

INTRO: what is the difference between a visitor? Any unique host visitor?

Answer 16

visitor: a person who access is a website, regardless if they are unique visitor or have visited the website before

unique host visitor:
a unique IP address. That access is the website used to measure number of unique devices that access a website rather than individual users.

Question 17

WEB TERM: Define

WWW
.Com
HTTP
HTTPS
URL

Answer 17

WWW: Collection of webpages

.Com: top level domain (TLD) used for commercial websites, business and organizations that often operate online

HTTP: hypertext transfer protocol, a protocol used to transfer data over the Internet

HTTPS: hypertext, transfer protocol, secure: same as HTTP but with encrypted data, transmitted between servers and clients, used for e-commerce, think ssense

URL: uniform resource location, web address, used to locate a specific page

Question 18

ONLINE CONSUMER LIFECYCLE: if all goes well, what is the cycle? in order (5)

Answer 18

Reach, acquisition, conversion, retention, loyalty

Question 19

ONLINE CONSUMER LIFECYCLE: what are the obstacles in order?(3) what is the term for when you avoid the obstacles or come back

Answer 19

Abandonment, attrition … reactivation

Question 20

ONLINE CONSUMER LIFECYCLE: define reach, acquisition, conversion, retention, and loyalty

Answer 20

Reach: attention/attraction to campaign

Acquisition : bringing consumers into spear of influence ie) website/ landing page

Conversion: purchase of a good, finalized sale

Retention: coming back to the same source after conversion

loyalty: advocation, appreciation, and evangelization of the business 

Question 21

ONLINE CONSUMER LIFECYCLE: Define Obstacles: abandonment, attrition

Answer 21

abandonment: come see, barf leave

attrition: don’t come back

Question 22

define a site map and a wire frame

Answer 22

sitemap: a Birdseye view of the sites architecture, shows the relationship between different pages

wireframe: visual representation of the websites, layout and functionality, consumer point of view

Question 23

CONTENT MARKETING: STATE AND DEFINE STEPS TO MARKETING MATURITY (5)

Answer 23

STATIS: initial experiments, brand centric, status quo

PRODUCTION: quantity strategy, more is better, search engine optimization centric

UTILITY: quality focused, consumer, focussed, refine process

STORYTELLING: brand leadership, optimized by cycle integration, dominate USP

MONETIZATION:
Ecosystem, focussed
Return on investment from marketing