test 1

Question 1

Who decides what will be fashionable?

Answer 1

consumers

Question 2

What are the stages that fashion goes through?

Answer 2

Introduction the next new fashion /
rise stage when the new design is accepted by an increasing number of customers/
culmination state fashion is at the height of its popularity and use/
Decline stage when boredom with the fashion sets in/ obsolescence stage strong distaste for a style has set in and can no longer be sold at any price

Question 3

What are the 5 R’s of fashion merchandising/marketing?

Answer 3

Right time right place right quantities right price right sales promotion

Question 4

Familiarize yourself with the misconceptions about fashion.

Answer 4

Designers and retailers dictate fashion and force it upon the hapless consumer. This is the most common misconception./Fashion influences only women/ Fashion is a mysterious and unpredictable force of nature.

Question 5

Be able to recognize 3 basic silhouettes

Answer 5

Bell, Bustle, Straight

Question 6

The difference between a fad and a trend

Answer 6

FAD style that suddenly sweeps into
popularity, but disappears as quickly/ A TREND A general direction or movement

Question 7

Be able to list an example of a classic for men, women, children

Answer 7

Women Chanel suit jacket for Men flannel Children overalls

Question 8

Market Segments

Answer 8

geographics, demographics, psychographics, and behavior

Question 9

Be familiar with target markets and their purpose

Answer 9

specific groups of potential customers that a business is attempting to turn into regular customers.
Geographics: In what type of climate does the consumer live?

Question 10

What are the accelerating/delaying factors that impact the speed of fashion cycles?

Answer 10

Accelerating is Increased Buying Power,Increased Leisure Time,Education,Women’s Status,Technological Advances,Sales Promotion,Seasonal Change
Delaying is Habit & Custom,Religion,Sumptuary Laws,Nature of Merchandise,Decreased Buying Power

Question 11

Downward flow theory definition/ideas

Answer 11

The oldest High to lowTo be identified as a true fashion a style must first be adopted by people at the top of the social pyramid than the style will gradually win acceptance at progressively lower social levels

Question 12

Upward flow theory definition/ideas

Answer 12

Reflects the enormous social changes that have occurred those in low income lifestyles are quicker than any social group to create or adopt new and different fashions

Question 13

Horizontal flow theory definition/ideas

Answer 13

Newer theory fashions move horizontally between groups on similar social levels rather than vertically from one level to another ideas not starting or ending with a certain group

Question 14

Know a few reasons why most people are fashion followers rather than fashion leaders.

Answer 14

Insecurities admire or envy those they dont care also need more time and exposure

Question 15

Know the four levels of fashion businesses.

Answer 15

The primary level composed of the growers and producers of the raw materials of fashion
The secondary level composed of industrial manufacturers and contractors that produce the semi finished
The retail level is the ultimate distribution level retailers buy their goods from secondary level
The auxiliary level only level that functions with all the other levels simultaneously

Question 16

Know the 3 types of designers (in the U.S.) fashion industry today

Answer 16

High fashion Stylist designers Freelance designers

Question 17

How the business of fashion contributes to the economy

Answer 17

Innovation & change are the major factors in economic growth in the fashion business.

Question 18

Forms of business ownership (3 types)—know each type and be able to list examples.

Answer 18

Sole proprietorship corporation partnership

Question 19

Be familiar with the 2 ways for internal growth

Answer 19

Horizontal growth and vertical growth

Question 20

How much of new fashions fail each season?

Answer 20

2/3

Question 21

What are the 5 types of manufacturers?

Answer 21

High fashion Bride market Better market Moderate priced market Budget market

Question 22

Fad

Answer 22

A style that suddenly sweeps into
popularity, but disappears as quickly

Question 23

High Fashion

Answer 23

New styles accepted by a limited number of fashion leaders who want to be innovative.

Question 24

Trend

Answer 24

A general direction or movement
Fashion Merchandising- is the planning required to have fashion-oriented merchandise at the

Question 25

Classic

Answer 25

Style that remains in general fashion for an extended period of time.

Question 26

Target Market

Answer 26

specific groups of potential customers that a business is attempting to turn into regular customers.

Question 27

Sumptuary laws

Answer 27

laws that regulate what we can and cannot purchase

Question 28

Horizontal growth

Answer 28

Expands its capabilities on the level on which it has been preforming successfully

Question 29

Vertical growth

Answer 29

Expands its capabilities on levels other than its primary function
Diversification-Addition of various lines products or service to serve different market can also be a motive for a merger

Question 30

Types of retailers

Answer 30

Discount Traditional fashion leader mass merch

Question 31

Market segments

Answer 31

The separation of the total consumer market into smaller groups