test 1 Flashcards
selection
interest whaat we choose to notice
organization
sort stimuli into something we can understand
interpretation
the subjective process of creating explanations
cognitive schemata
mental structures that an individual uses to organize knowledge and guide cognitive processes and behaviour
prototypes
the best example of a category
interpersonal constructs
a bipolar mental yarding we use to measure people and situations
stereotypes
generalizations on a basis of characteristics
communication
transfer of info from one to another
process
always in motion constant change
system
seek equilibrium, interrelated parts, complete yet organized
symbols
word cow not real cow
meaning
relationship level, boss, employer
MODELS OF COMM
linear
sender > messages > receiver
MOC
interactive
includes feedback encoder/decorder/source
MOC
transactional
portrays communication send/recieve message
convergence
the way tech blended together to have effect on communication
digital natives
people tech existed when born
digital immigrants
tech adopted later in life
THEORIES
John dewey
perception seening things different
Michael Foucault
interest in power
arsitles theories of rhetoric
ethos- good ethics
pathos feeling emotion
logos - logic
marshall McLuham
mediums the message
scripts
guide to action, sequences of behaviors used in know situations (trial and error)
positive visualization
visual something going well
