Test 01

Question 1

A client submits their Pardot form to test the form’s completion actions. After they submit the form,
none of the completion actions are applied to their prospect record.
What explanation do you give as to why the actions did not occur?

A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

B. The ‘email’ form field was set up to exclude free email addresses, so even though they submitted
the form successfully, the Gmail address they used prevented the completion actions from running.

C. The client did not un-pause the completion actions.

D. Kiosk mode was enabled on the form, so completion actions did not run.

Answer 1

A

Question 2

What defines a Visitor?

A. Someone that you have collected an email address from through a form or landing page

B. Someone who has visited at least one page on your site but has not provided any information about themselves.

Answer 2

B

Question 3

What defines a Prospect?

A. Someone that you have collected an email address from through a form or landing page

B. Someone who has visited at least one page on your site but has not provided any information about themselves.

Answer 3

A

Question 4

What is a good default sales ready lead score?

A. 75
B. 50
C. 200
D. 100

Answer 4

D

Question 5

What is the main difference between automation rules and segmentation rules?

A. Segmentation rules do not run retroactively

B. Automation rules do run retroactively

C. Automation rules run continuously, segmentation rules run once.

D. Neither will “unmatch” prospects

Answer 5

C

Question 6

Form or Form Handler?

I need to be able to edit and change my form directly.

Answer 6

Form

Question 7

What is an ideal Click-Through Rate (CTR)?

A. 1%
B. more than 5%
C. more than 2%
D.less than 1%

Answer 7

C

Question 8

What does CTR (Click-Through Rate) measure in Pardot?

A. The percentage of emails sent that were successfully delivered.

B. The percentage of recipients who clicked on one or more links in an email.

C. The total number of emails opened by recipients.

D. The average time recipients spend reading an email.

Answer 8

B

Question 9

What information cannot be displayed as a graph (line or bar) on the dashboard?
A. Prospects Created
B. Conversions
C. Opportunities Created
D. Opportunities Lost
E. All Prospects

Answer 9

D

Question 10

Which adheres most closely to email sending best practices?

A. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

B. Establish a consistent, predictable cadence for your email communications.

C. Send plain text only emails in order to increase engagement rates.

D. Make sure that all emails have a high image-to-text ratio.

Answer 10

B

Question 11

When is a prospect automatically removed from future email sends?
(Choose 2)
A. Soft Bounce
B. Hard Bounce
C. Any Bounce
D. None
E. After 5 Soft Bounces

Answer 11

B, E

Question 12

Why is a reCAPTCHA displayed when I did not choose to display it?

A. At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

B. At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

Answer 12

A

Question 13

How does a Visitor become a Prospect?

A. By clicking a link on your website

B. By submitting an email address through a form or landing page on your site.

C. By visiting a page on your website

Answer 13

B

Question 14

A client submits their Pardot form to test the form’s completion actions. After they submit the form,
none of the completion actions are applied to their prospect record.
What explanation do you give as to why the actions did not occur?

A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

B. The ‘email’ form field was set up to exclude free email addresses, so even though they submitted
the form successfully, the Gmail address they used prevented the completion actions from running.

C. The client did not un-pause the completion actions.

D. Kiosk mode was enabled on the form, so completion actions did not run.

Answer 14

A

Question 15

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A. Only pass on leads that are very active on your site no matter the company profile.

B. Implement a blended lead scoring and grading system.

C. Automatically assign all leads to sales reps in a round-robin system.

D. Add more landing pages and forms to your site to increase the number of conversion opportunities.

Answer 15

B

Question 16

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead’s Pardot information (score/grade) transferred over.
How do you address this issue?

A. Pardot only shows this information on the lead record.

B. Once converted, this information shows on the account record and not the contact.

C. The administrator needs to create lookup fields on the contact to see this from the lead.

D. The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Answer 16

D

Question 17

How can a prospect’s score be changed?

A. Through automation rules
B. Through scoring model changes
C. Through completion actions
D. All of the above

Answer 17

D

Question 18

Which adheres most closely to email sending best practices?

A. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

B. Establish a consistent, predictable cadence for your email communications.

C. Send plain text only emails in order to increase engagement rates.

D. Make sure that all emails have a high image-to-text ratio.

Answer 18

B

Question 19

True or False

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

Answer 19

True

Question 20

What Visitor views are available on the Visitor Table?
(Choose 3)

A. Active Visitors
B. All Visitors
C. Deleted Visitors
D. Identified Visitors
E. Filtered Visitors

Answer 20

A, B, D, E

Question 21

What information can you access on the Prospect List?
(Choose 5)

A. Prospect’s Name
B. Prospect’s Grade
C. Prospect’s Email Address
D. Prospect’s Company
E. Prospect’s Score
F. Prospect’s Title
G. Date of when the prospect converted from a visitor
H. Date of prospect’s last activity

Answer 21

A. Prospect’s Name
B. Prospect’s Grade

D. Prospect’s Company
E. Prospect’s Score

H. Date of prospect’s last activity

Question 22

What does the gear icon on the prospect list allow you to do?
(Choose 3)

A. Assign
B. Copy
C. Delete
D. Edit

Answer 22

A, C, D

Question 23

Arrange the steps to Access a Prospect Record

A. Select Prospect
B. Mouseover Prospects
C. Click Prospect List

Answer 23

B, C, A

Question 24

Where on a prospect record would you look to see if a prospect had registered for a webinar?

A. Contents
B. Insight
C. Prospect Activities
D Custom Fields

Answer 24

C

Question 25

True / False

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

Answer 25

True

Question 26

Which is NOT a way to assign a custom role to a user?

A. Add a user to a Custom Role directly from their User Record.

B. Add a batch of existing users to a Custom Role using table actions.

C. Edit an existing Default Role, and it will automatically convert to a Custom Role.

D. Assign new users to a previously created Custom Roles during the import process.

Answer 26

C