Tesla Assignment

Question 1

You state in you report that Tesla is a born global firm (p. 1) can you please elaborate on that, and go in to detail why?

Answer 1

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Question 2

In the canvas you mention that Tesla use another channel than normal. here you highligt that the normal channel is franchising. Go to detail which channel they use, and what advantages/disadvantages there is using this channel instead?

Answer 2

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Question 3

Why do Tesla choose to have partnerships? are the amount of partnerships normal (many/few)? why do you think they have created these partners and what do they contribute with?

Answer 3

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Question 4

in the argument for locus (upstream) you mention that tesla is domestic even though they get their car parts from the outside of the homemarket - this is because of Rask (2014) and his statement - what is the argument of his/yours?

Answer 4

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Question 5

You mention the AAA-tringle in relation to the focus, please define this and elaborate on how Tesla is using this - all three A’s or only one?

Answer 5

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Question 6

Please elaborate on the customer segment that Tesla target and what strategy they use?

Answer 6

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