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Kayla Sansom > Terms of a graphic designer > Flashcards

Terms of a graphic designer Flashcards

1
Q

each of the elements placed within a composition: headline, sub headline, captions, copy, byline, photos,m typography, banners, images, links, etc.

A

Component

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2
Q

the way in which components of a design are visually combined and arranged to create a final product.

A

Composition

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3
Q

abstract elements of theme, connotation, message, and style.

A

Concept

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4
Q

The lining up of components with each other based on the edges or guide within a composition

A

Alignment

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5
Q

Guides a viewer through a composition by the placement of components.

A

Flow

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6
Q

The management of the movement of components within a composition

A

Direction

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7
Q

The position of items on a spread. Placement of elements within a page/spread determines the spatial relationship between elements and determines their relevance and significance.

A

Placement

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8
Q

Visual harmony means agreement between elements, and is a key component to developing the theme and visual appearance in a composition

A

Harmony

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9
Q

The feeling of harmony between components of a composition, creating a sense of completeness.

A

Unity

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10
Q

The distribution of the components of a composition giving it a stable feel or appearance. It may be symmetrical, asymmetrical, or radial.

A

Balance

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11
Q

The relative size and scale of components of a composition that create a feeling of unity; the relative size of all the components to the whole composition

A

Proportion

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12
Q

The relative size of one component to another.

A

Scale

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13
Q

Elements that are unified as a whole based on proximity, similarity, continuation, or alignment.

A

Grouping

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14
Q

The grouping of projects based on their closeness to one another.

A

Proximity

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15
Q

The repetition or alternation of components within a composition.

A

Rythm

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16
Q

The use of white or negative space to separate or distinguish components in a composition.

A

Division

17
Q

Differences in color, size, shape, location, or relationship that compares/creates differences in a composition.

A

Contrast

18
Q

A component that stands out in a composition and draws a viewer’s attention.

A

Emphasis

19
Q

The measure of lightness and darkness in composition.

A

Value

20
Q

The relationship of all components within a composition and their position within space.

A

Spatial Relationships

Kayla Sansom (1 decks)

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