Terms Ch. 7 Flashcards
Survey
involves interviewing with large number of respondents using a predesigned questionnaire
Person-administered survey
an interviewer reads questions, either face to face or over the telephone, to the respondent and records his or hers answers without the use of a computer
Computer-assisted survey
the interviewer basically verbalizes the questions while relying to some degree on computer technology to facilitate the interview work
Self-administered survey
the respondent completes the survey on his or her own with no agent – human or computer- administered the interviewer
Computer-administered survey
a computer plays an integral role in posing the questions and recording respondents’ answers
Mixed-mode survey
sometimes referred to a hybrid surveys, use multiple data collection modes
In-home survey
is conducted by an interviewer who enters the home or the respondent
Mall-intercept survey
is one which the respondent is encountered and questioned while he or she is visiting a shopping mall
In-office survey
take place while the respondent is in his or her office or perhaps in a company lounge area
Central location telephone survey
involves a field of data Collection Company installing several telephone lines at one location from which interviewers make calls
Computer assisted telephone interviews (CATI)
the most advanced telephone interview companies have computerized the central location telephone interviewing process
Fully automated survey
in which the survey is administered by a computer but not online
Completely automated telephone survey
take a survey on the telephone
Internet-based questionnaire
in which the respondent answers questions online has become the industry standard for surveys in virtually all high-internet-penetration countries
Group self-administered survey
entails administering a questionnaire to respondents in groups rather than individually for convenience and to gain economies of scale
Drop-off survey
sometimes called “drop and collect”, in which the survey representative approaches a prospective respondent, introduces the general purpose of the survey to the prospect, and leaves it with the respondent to fill out on his or her own
Mail survey
is one in which the questions are mailed to prospective respondents who are asked to fill them out and return them to the researcher by mail
Nonresponse
refers to questionnaires that are not returned
Self-selection bias
means that those who do respond are probably different from those who do not fill out the questionnaire and return it
Incidence rate
we are referring to the percentage of the population that possesses some characteristic necessary to be included in the survey
