Terms And Definitions Flashcards
Adding value
How a business sells a product for more than it costs through the processes they apply
Advertising
Promotional method where a business pays to place an advert in a form of media, such as newspaper or television
Aesthetics
The attractiveness of design of a product
Aims and objectives
The overall goals of a business or organization identifying what the business is trying to achieve
Application form
A method of applying for a job where the required details are decided by the business who is recruiting
Autonomy
The independence of worker has within their job
Average rate of return
The annual percentage profit that an investment makes compared to the cost of the payment
Bar gate stock control graph
A method of displaying data on stock levels which allows stock control policy to be decided, implemented, and reviewed within a business
Batch production
Method of production, where groups or types of products are made at several stages
Bonus
An extra amount of financial pay received through achieving a business target
Branding
What distinguishes a good or service from rivals
Break even
We’re total revenue is the same as total cost and no profit or losses made
Buffer stock
A quantity of stock, kept in store to safeguard against unforeseen, shortages or demands
Business
And organization set up to meet customer demand, and to make profit for its owners
Business environment
The external factors, such as the economy, and the law that influence how a business operates
Business plan
 A document produced by a new or existing business that shows what its objectives are, and how it will meet them
capacity
The maximum production output, a business going to achieve, with its existing resources
Capital
The initial money that is needed to start a business that is normally link to purchases of machinery and premises
Cash flow
The money that flows into and out of a business from sales and expenses
Cash flow forecast
The prediction of how much money will come into an out of a business over a future time period
Cash inflow
The money that comes into a business from sales and other sources
Cash outflow
The money, leaving a business that it spends on raw material labor, and other expenses
Centralized
 Where are business decision, making an implementation take place at & from the business headquarters
Chain of command
Part of the structure of a business organization, which shows who is in charge of who
Closing balance
 The total cash flow left at the end of a period
Commission
The extra amount of pay workers receive as a percentage of their or the business sales
Communication
How messages are past within a business or from a business to its customers
Competition
Other businesses that produce the same or similar goods or services
Competitive advantage
 A business that has a marketing mix, which enables it to be more successful than its competitors
Competitive environment
The number and strengths of other businesses in the same market
Competitive pricing
Where the price of a product is decided by comparing it to its rivals
Consumer
The person or business that use the good or service provided/produced
Consumer income
How much money consumers have to spend on their needs and wants
Consumer law
Legal constraints that protects consumers from unfair business practices
Consumer rights
Where consumers are protected by laws in terms of product quality, returning goods, repairs and replacement, digital content, and delivery
Consumer spending
The level of spending the consumers undertake related to their income
Cost plus
A pricing method, where a business decides what price to charge, based on only the cost of its production, and some extra to make profit
Crowdfunding
Finance raised through Internet appeals from a large number of small investors
Curriculum Vitea
A document summarizing the personal details, qualifications and experiences of an individual often used to apply for a job
Consumer engagement
Communicating with customers in a positive way
Customer feedback
Inquiries made after a seal to show how good a service or the sales process could be improved
Customer loyalty
Whether customers return to business on a regular basis to purchase more of the same goods, or other goods that they produce
Customer needs
 What an individual must have in order to survive
Customer satisfaction
How happy the customer is with the product or service that they have purchased
Customer service
How are business looks after its customers before during, and after they make a purchase
Customers
 The people who purchase a product or service from a business (not always the consumer)
Decentralized
A business structure and its decision making is spread out to include more junior managers, as well as individual business units or locations
De layering
A method of saving costs in an organization by reducing the numbers of layers
Demographics
Factors related to population often used as a basis for segmentation
Design mix
The use appearance and cost of a product
Differentiation
Who are the business makes its product different those of its competitors
Digital communication
Sending messages using mobile or Internet technology
Directors
People appointed by the shareholders to run the company on a day-to-day basis to make all the important decisions
Discrimination
When an employer chooses his workers, based on a particular characteristic, many of these are illegal, for example, age gender, and Reese
distribution
How are product gets from the producer to the consumer
Dividend
The share of profit received by a shareholder
E-commerce
Using the Internet to promote and sell a good or service
Economic climate
How a business is affected by economic variables, such as interest rates, or inflation in a country, or in other countries
Efficiency
Measures of how much output is being produced per unit of input
Employees
People who work within a business
Employment law
 Legal constraints that protect the employees of a business from unfair business practices
Employment level
The percentage employment rate in a country which will affect consumer spending in the availability of its employees
ENewsletter
A regular publication sent electronically to customers with items of interest, new products and promotions used to maintain regular contact with the customers
Enterprise
A business that has the objective of making profit
Entrepreneur
An individual who takes a calculated risk in starting or running a business in return for making a profit
Environmental considerations
The business takes into account consumers and producers concerns about the environment
E-tailer
I need a tonic retailer i.e. sells goods using the Internet
Ethical objectives
We are business is having a.m. what is morally right rather than necessarily the most profitable option
Excessive communication
When too much communication can lead to workers being ineffective or ineffective because of unnecessary work, acknowledging and responding to communications
Exchange rate
The amount of foreign currency that can be purchased with another currency
Exports
Goods or services that are produced in this country, and sold to other countries
Extension strategy
Methods of prolonging the product lifecycle to extend the life of a product
External finance
Sources of money from outside of a business
External growth
Growth which occurs by merging with or taking over another business
External influence
Factors that affect the business, but they cannot control
External recruitment
Where a business aims to find new workers from outside of current workforce
Finance
The money that is necessary to start and run a business
financial data
Information on the costs and revenues of a business, showing changes over time and used as the basis for calculations, and displaying to managers
 Financial objectives
Quantifiable targets for a business, including profit sales and costs
Fixed costs
Business costs that do not vary with output
Fixed premises
Where is business premises are located in the building ;the use has decreased with the rise of Internet, increasing home or teleworking
Flat structure
Where are the organizational structure has few layers, short, change of command, and wide spans of control
Flexible hours
Either the employee or the employer have some choices about the actual hours worked
Flow production
Method of production associated with making very large quantities of standard products
Focus group
In-depth market research where discussions take place with a group of potential of actual customers
Formal training
Specialist training for employees involving courses or offsite provision
Franchise
Where a business requires the right to use the name and products of another business
Franchisee
The business, which runs a franchise in a specific territory or area
Franchisor
The seller of a right to operate a franchise
Freelance contracts
Where are the employee is available to be hired on a daily basis or just for a specific job
Fringe benefits
Methods of rewardimg a worker that are not directly monetary
Full-time working
An employee who is employed for a whole week’s work
Function
A feature of product design, which shows that the product perform its intended job
Gap in the market
An opportunity for a business to provide a good or service that is not currently available
Globalization
The increased integration of trade, finance and communication between countries
Goods
Products, that businesses produce that have a physical presence
Gross profit
The difference between revenue and cost of sales. Calculated as gross profit equals total revenue minus cost of sales.
Gross profit margin
The percentage of profit made on sales, not taking into account the businesses expenses. Calculated as gross profit, divided by sales revenue times 100.
Growth
A business objective of increasing the amount of value or sales
health, and safety law
Legal constraints that protect the employees of a business from unsafe business practice
Hierarchical structure
Where is of organizational structure has many layers, long chains of command and narrow spans of control