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Typography > Terms > Flashcards

Terms Flashcards

0
Q

UC lc

A

UPPER CASE

lower case

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1
Q

Font

A

All characters (u&l, #, !?&)

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2
Q

Expanded/ extended font

A

Wide version of a font

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3
Q

Italic

A

Letterform style slants to the right

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4
Q

Oblique

A

Same as italic

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5
Q

Cursive

A

Early italic typefaces that resemble handwriting

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6
Q

Calligraphy

A

Elegant handwriting

The art of producing this handwriting

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7
Q

12 pt. rule

A

12 pt = 1 pica = 1/72 of an inch

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8
Q

Wood type

A

Type made from wood

Formerly used for larger display sizes

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9
Q

Transitional font

A

Type style that combines features of both old and modern styles (Baskerville)

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10
Q

Kerning

A

Space between 2 characters

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11
Q

roman

A

Unedited or unadulterated type

Original form

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12
Q

Serif

A

Legs or feet

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13
Q

Sans serif

A

Without legs or feet

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14
Q

Display size

A

14 pt. >

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15
Q

Body copy size

A

7 - 13 pt.

16
Q

Dingbat

A

Ornamental characters in a font

17
Q

Rule

A

Line

18
Q

Hairline rule

A

.25 pt line

19
Q

Swash

A

A capital letter with an ornamental flourish

20
Q

Drop cap

A

Display letter that’s set into body copy

21
Q

Caps and small caps

A

Capitals and small capitals

22
Q

Egyptian

A

Slab serif

23
Q

Slab serif

A

Egyptian

Heavy serifs

24
Q

Black letter

A

Aka: Gothic

Style of hand writing popular in the 15th century

25
Q

Bullet

A

• a typographic element usually used in highlighting specific lines

26
Q

Folio

A

Page #

27
Q

Ligature

A

Two or three characters joined as one character

28
Q

Reversed

A

In printing, refers to type that drops out of the background and assumes the color of the paper
Knockout

29
Q

Measure

A

14/18 x 32 p FRRL

30
Q

14/18 x 32 p FRRL

A 
(14/18) Size/leading
(x) by
(32p) measure picas (width font can fill)
(FRRL) flush right ragged left 
18-14=2
31
Q

Ellipse

A

…

32
Q

-

A

Hiefen

33
Q

–

A

En dash

34
Q
A

em dash

Typography (1 decks)

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