TERMS Flashcards
What is robots.txt file used for?
A robots.txt file is used to control search engine crawling, prevent indexing of sensitive pages, and manage bot activity to prevent server overload.
How do you create a robots.txt file?
Create a robots.txt file using a text editor, add directives like ‘User-agent: *’ and ‘Disallow:’, save as robots.txt, upload to the root directory, and test using Google Search Console.
What is an XML sitemap and why is it important?
An XML sitemap is a structured file listing all important pages of a website, helping search engines crawl efficiently and improving indexation.
Use yoast SEO plugin for Wordpress
How do you create a proper XML sitemap?
Use an SEO plugin like Yoast or Rank Math for automatic sitemap generation, or manually create an XML file, upload it to the root directory, and submit it to Google Search Console.
What are best practices for optimizing meta descriptions?
Include primary keywords early, keep it under 160 characters, write compelling copy, and use CTAs to increase click-through rates.
What is HARO (Help a Reporter Out) and how can it help with SEO?
HARO is a platform connecting journalists with experts. Responding to relevant journalist queries can earn high-quality backlinks from authoritative sites, improving SEO.
What is broken link building and how does it work?
Broken link building involves finding broken links on authoritative websites, creating relevant content, and reaching out to site owners to replace the broken link with yours.
What does EEAT stand for and why is it important for SEO?
EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It helps Google determine the credibility and ranking of content.
What are H1, H2, and H3 tags, and how should they be used?
H1 tags are used for the main title, H2 for major sections, and H3 for subsections. Proper heading structure improves readability and SEO.
How do you effectively use related keywords in SEO?
Use primary keywords naturally in the title, headers, body content, and image alt text. Incorporate related (LSI) keywords for better topic coverage.
What is UX (User Experience) and how does it impact SEO?
UX (User Experience) affects SEO by influencing bounce rate, dwell time, and user engagement. Fast loading, mobile-friendliness, and easy navigation improve rankings.
How do you properly link relevant posts within a website?
Use internal linking with descriptive anchor text to guide users and search engines. Link to high-authority external sources when relevant.
What are content clusters and how do they help with SEO?
Content clusters organize related articles under a central pillar page, boosting topical authority and search rankings.
What is the Skyscraper Technique and how does it improve SEO?
The Skyscraper Technique involves finding top-ranking content, improving upon it with better information, visuals, and data, then promoting it to earn backlinks.
What is a CMS (Content Management System) and which ones are popular for SEO?
A CMS is software that helps manage website content without coding. WordPress is the most SEO-friendly option, followed by Shopify and Wix for different needs.
Why you should use robot. Txt?
- Control Indexing: Prevent search engines from crawling unimportant or sensitive pages (e.g., admin pages, login portals, thank-you pages).
- Optimize Crawl Budget: Focus bots on your most important content so they don’t waste time on junk.
- Avoid Duplicate Content Issues: If certain pages are very similar, blocking them can help avoid duplicate content penalties.
When you should use robot. Txt?
• You have staging environments, internal pages, or test content you don’t want indexed.
• You want to block bots from specific folders (e.g., /wp-admin/).
• You want to prevent image crawling (though this is rare).
• You’re trying to guide Google’s crawl priority in larger sites.
