Terms Flashcards
A/b test
An a/b test is a study that allows you to conduct A controlled experiment comparing multiple ad sets to see which performs the best - known as “split testing”
Ad format
The layout of an ad that determines how the ad will look and how many images or videos it will contain
Ad level (meta ads manager)
In ads manager, the ad level is the stage of campaign creation where you build individual ads
Ad set
A group of ads that share the same daily or lifetime budget, schedule, bid type, bid information and targeting information
Ad set level (ads manager)
In ads manager, the ad set level is the stage of campaign where you build groups of ads
Advantage + campaign budget (ads manager)
A setting in ads manager that enables Mets technologies to distribute your ad spend across the ad sets in your campaign to get the best overall performance
Meta audience network
A network of mobile app publishers who have been approved by t meta shows ads In their apps
Advantage + placements
An option you select when uploading your ad content to ads manager allows that weta technologies to automatically deliver your ad on the most effective platform
Budget (ads manager)
A setting that you use to tell meta technologies the maximum you’re willing to spend on each ad set in a campaign
Campaign level (ads manager)
In ads manager, the campaign level is the stage of campaign creation where you build an ad or series of ads around A single theme or set of characteristics
Campaign objective
The goal an advertiser selects that reflects what they want to achieve with their marketing effort; in ads manager this setting is located in the first level of campaign creation
Carousel (ad format)
Promotional content that displays multiple images that scroll left to right
Collections (ad format)
Enable you to pair images and videos to increase awareness and sales
Conversions API
A direct channel to gather customer activity in a way that supports efforts to honor the choices people on meta technologies make about data sharing
Cost per action (CPA)
Also known as “cost per acquisition,” the cost to you each time an action is taken because of an ad
Cost per click (cpc)
The cost for each time an ad is clicked
Cost per impression (CPI)
The cost for each person who views your ad
