terminology Flashcards
essential for paper 1
PCAVTEVS
Please Call Aunt Vera To Eat Vietnamese Springrolls
Product, Context, Audience, Visual, Text, Emotion, Value, Subtext
First sentence of intro paragraph
This advertisement for the [campaign], created by [agency], was published [context]
Second sentence of intro paragraph
It uses a [adjective of effect] illustration of [theme + description] to highlight the [problem/product]
Third sentence of intro paragraph
Overlaid with [main features], this advertisement effectively captures readers’ attention and encourages them to [advocate or buy something]
Last sentence of intro paragraph
Hence, the ad aims to portray the [organization or product] by employing [emotions provoked] through a variety of visual and linguistic features
What to do for the first sentence of the first body paragraph
say what the author aims to do to lure the audience
Second sentence of body paragraph
talk about the composition of the ad
Third sentence of body paragraph
state an opinion of why the ad provokes the particular emotion on you
“Forth” sentence of body paragraph
prove your opinion with features and also try to get marks with terminology such as
- this is a clear example of
- the [creator] uses [techniques] to communicate that
- the visual aspect of the ad depicts the main image of a carefully crafted…
do this for all the features
“Fifth” sentence of body paragraph
each time you show how a feature proves the emotion conveyed, add more opinionated statements to highlight or reinforce why you are analyzing that
do this for all the features
“Sixth” sentence of body paragraph
after proving how features cause this effect, write about what the agency is implying or what the readers can infer
Last sentence of body paragraph
final implications, subtext, are they promoting a myth or fallacy, or are they advocating for something deeper?
