Terminology Flashcards
1
Q
ETA
A
estimated time of arrival
2
Q
TBC
A
To Be Confirmed
3
Q
TBD
A
To Be Discussed
4
Q
CAP
A
restriction of number of user subscriptions
5
Q
CPA
A
cost per action
6
Q
СPC
A
cost per click
7
Q
DSP
A
Demand Side Platforms
DSPs are a powerful marketing automation tool
8
Q
ISP
A
Internet service provider = mobile carrier
9
Q
WAP
A
Wireless Application Protocol
mobile internet (3g)
10
Q
pre-paid
A
обычный пакет для мобильной карточки
11
Q
post-paid
A
контракт
12
Q
USSD
A
a code of type
*111#
13
Q
PSMS
A
premium SMS (similar to MO flow)
14
Q
OTP
A
one time password (often use for wifi flow)
15
Q
HE
A
Header Enrichment (API) - to identify MSISDN