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Work > Terminology > Flashcards

Terminology Flashcards

1
Q

ETA

A

estimated time of arrival

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2
Q

TBC

A

To Be Confirmed

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3
Q

TBD

A

To Be Discussed

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4
Q

CAP

A

restriction of number of user subscriptions

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5
Q

CPA

A

cost per action

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6
Q

СPC

A

cost per click

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7
Q

DSP

A

Demand Side Platforms
DSPs are a powerful marketing automation tool

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8
Q

ISP

A

Internet service provider = mobile carrier

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9
Q

WAP

A

Wireless Application Protocol
mobile internet (3g)

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10
Q

pre-paid

A

обычный пакет для мобильной карточки

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11
Q

post-paid

A

контракт

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12
Q

USSD

A

a code of type
*111#

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13
Q

PSMS

A

premium SMS (similar to MO flow)

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14
Q

OTP

A

one time password (often use for wifi flow)

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15
Q

HE

A

Header Enrichment (API) - to identify MSISDN

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16
Q

MSISDN

A
  • mobile phone number
  • Mobile Station International Subscriber Directory Number
  • is a number uniquely identifying a subscription in a Global System for Mobile communications
17
Q

MNO

A

mobile network operator = mobile carrier

18
Q

DCB

A

direct carrier (operator) billing

19
Q

VAS

A
  • value added service
  • послуги з доданою вартістю
  • являє собою, в загальному випадку, перелік послуг, що передбачає стягування з користувача додаткової плати (оплати за підвищеним тарифом) за телефонний виклик, мобільні послуги, які надаються за принципом «натискай і оплачуй»

Work (3 decks)

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