Terminology Flashcards
Semiotics
The study of signs and meanings
Denotation
A term used to describe the images you see literally with no hidden meanings.
Media contexts
It is important to consider when the product was set, social, historical, economic and political goings.
Media products
Ant image or piece of media that we can observe, study and analyse.
Connotation
Possible meaning , a symbol invoked in someone.
Audiences
People who are recovering the media product.
These can be separated into sub categories and targeted based on their interests.
Language
The way that signs, symbols, colours, positioning and layout.
Everything in the media text is put together to create meaning.
Representation
How people, places and groups are portrayed in different media text and how they are presented to impact an effect.
Industries
Where the money comes from to fund media products
Ownership of media companies
Conglomerate
Used to describe a multi-industry company that has many different areas of interest.
Ideology
A system of ideas an beliefs which make up a person or groups political orientation
Left wing
Newspapers that support parties such as the Labour Party, socialist policies and advocate social equality
Right wing
Newspapers that support parties like the conservatives and ukip an believe in the free market and oppose socialism.
ASA (Advertising Standards Authority)
The body that administers the uk advertising codes.
